Different types of webpages | Samples and Design Tips

This article examines typical web pages and offers design advice to help you get started creating your own pages

Types of web pages

Home page

The home page is the first point of departure for website visitors. Users can access all the resources they need for navigation, including important links and key interaction areas. The design is what attracts attention and sets the tone for your company. An example might be a contemporary, simple style that indicates you operate in the technology sector, while warm, natural colours might mean you're in the organic food sector.

Design elements also help to identify the individuals you are targeting. Young people tend to prefer fun illustrations and bright colours, while professionals are more attracted to sophisticated fonts and elegant, monochrome images. The overall digital image, whether elegant and simple or fun and informal, sets the tone for your brand. By carefully selecting each option, you have the ability to attract and engage visitors, setting the atmosphere and leading them to discover more about what you offer.

Page "About our company"

The About Us page is an excellent space for those interested in getting to know your team, your interests and the aspirations that fuel your company. It's usually just a click away, accessible via hyperlinks in the header or footer, allowing visitors to find out about you more easily.

From a design point of view, this page should give the impression of a personal and warm character. Consider incorporating storytelling with images, videos or timelines to bring your mission to life. Images that capture your team at work and glimpses of their daily activities can vividly illustrate your company culture. Emphasise core principles using well-designed content blocks or dedicated sections that are easy to use. Use this occasion to show the true essence of the brand and to establish a connection with your audience in order to leave a lasting impact.

Contact us page

The ‘Contact Us’ page can be neglected compared to other pages, but it plays a crucial role in contacting your audience. It's usually more effective to keep it simple and clean when creating this page. A minimalist concept avoids distractions and reduces the need to communicate with the user. Consider adding a well-structured form, easily accessible contact details and, potentially, a brief FAQ section to answer frequently asked questions immediately. In addition, incorporating a small map or some cosy graphics can create a more inviting atmosphere on the page.

Products or services page

The page dedicated to presenting your offers is the Products or Services page. When users arrive at this page, they're looking for clear, quick information - they're looking for the details straight away. Opting for simple explanations that bypass technical terminology is the ideal choice.

As a choice, you have the option of maintaining organisation and clarity by using bullet points that simplify the key points without any unnecessary information. However, it's not just the words that are important. Colourful visual elements, unique designs and clever symbols have the ability to convey the importance of your products or services more quickly than written content.

And we shouldn't forget calls to action - your buttons like ‘Add to basket’, ‘Buy now’ or ‘Save to wishlist’. Make them stand out! They have to capture users' attention and encourage them to click.

Pages dedicated to blogs and articles

Next to home pages, blog or article pages are a crucial component of any website. To make this part appealing, take the time to generate ideas that are memorable for the user. The tone of your articles should be complemented by high-quality images, illustrations and fonts.

Make sure your titles are big and eye-catching to captivate visitors and lead them through the content. Subheadings should be concise and stand out visually, helping to break up the text and improve readability. To achieve a good presentation, follow eye-tracking patterns, use well-spaced paragraphs and a simple, intuitive design that guides the reader smoothly through the page.

Consider the layout of your articles on the main blog page, where they are presented all together. Incorporate a logically organised menu with categories, tags and a search bar to help visitors quickly locate the content they want. You can also include certain tools to attract attention. For example, on our articles page, we use elements such as reading length and memorable quotes. This improves the learning process by giving readers an idea of the time required and highlighting important points.

Privacy Policy and Terms of Service pages

Although the Privacy Policy and Terms of Service pages may seem uninteresting, they are crucial to establishing the trust of your website visitors. Clarity is essential for the Privacy Policy. Choose a design that includes headings to clearly separate sections, such as details on data collection, use and recipients of sharing. This simplifies the process for users to locate exactly what they need without being inundated with complex legal terms.

The Terms of Service page requires a comparable strategy. Since this is where you establish the guidelines, it's essential to maintain order. Use precise headings for separate sections, such as acceptable use, limitations of liability and intellectual property rights. Dividing the text into smaller sections can help users understand the key points without getting overwhelmed.

Search results page

The search results page acts as an online directory, directing users to the information they are looking for. To start a simple search, it's important to create this page with clarity and efficiency as the main objectives. Important results should be clearly highlighted, with distinct titles, excerpts and in-depth details to help users identify the best potential choices.

Sorting and filtering options are also important features. Users can narrow down their search by selecting specific criteria, such as date, author or category.

Page presenting personal information (Profile)

Each profile page should include a space for the user's name, a stylish avatar and a brief biographical section. This is the user's opportunity to introduce themselves and talk about their interests. Keep these elements clean and make sure they are prominently displayed for instant recognition. Consider improving the experience by incorporating interactive elements. Can we have a feature where users can display their achievements, such as badges or scores obtained through interactions on the site? This recognises their participation and includes a game element that is highly engaging.

Using curved shapes instead of angular corners can create a more welcoming and friendly aesthetic, resulting in a smoother overall look. To avoid visual clutter, you can choose to colour-code the various sections. This will help to differentiate the different forms of information, allowing for effortless navigation of the profile.

Shopping cart page

On e-commerce websites, the shopping basket page acts as a digital shopping basket. When creating this page, make sure you make it clear and easy to use. Your visitors need to be able to easily see all the items in their basket and feel confident about checking out. Start with an organised and structured inventory that presents each item with a compact image, the item title, the quantity and the price per unit.

Visuals help users quickly identify their options, which is particularly useful when they are making final decisions.

In addition, it is essential to prioritise transparency by displaying the total cost, which should include taxes and shipping fees, in a clearly visible way. This avoids unexpected charges during payment and promotes a feeling of trust. When it comes to surprises, who doesn't like finding a great bargain, right? Add a designated area for entering coupon codes. Show the price change instantly when customers redeem a discount to provide instant gratification and potentially increase the likelihood of them finalising the transaction.

For a more special touch, consider including options such as changing quantities or deleting products on the shopping basket page. You may want to consider incorporating a small active feature, such as a colour change or a pop-up confirmation message, to increase the sense of interactivity and responsiveness during item removal.
Visuals help users to quickly identify their options, which is particularly useful when they are making final decisions.

Page presenting a collection of work (Portfolio)

A portfolio page is available to showcase skills, experience and achievements to potential clients or collaborators. This is your chance to distinguish yourself and show off your creative skills. When creating this page, consider the design. A grid or masonry layout works well for presenting various examples of work, such as images, videos or graphic designs. This design maintains a tidy but engaging look, ensuring that all the elements of your work can shine through and that visitors can navigate easily.

It's important to ensure that the visual elements are of high quality and large enough to be seen easily without having to click on them. However, you have the option of including a feature that allows users to view images in full-screen mode or a detailed view with a simple click or mouseover. This way, visitors can take a closer look without having to leave the page.

To make it easier to find your work, you can include a filter option for visitors to sort by project type, medium or colour scheme. Also, make sure your contact details are easily accessible. Having a call to action, such as ‘Collaborate with us’, positioned at the top and bottom of the page can facilitate the process of connecting with others.

Frequently asked questions page

The FAQ page is a useful resource that answers common questions visitors may have about the website, its features or its products/services. When designing the page, you might consider using an accordion format. Listing questions consecutively allows users to easily click on a particular topic and access the corresponding answer. This helps maintain a clean page and avoids overloading with unnecessary information, showing answers only when necessary.

Make sure the text is visually appealing and easy to understand. Use fonts that are easy to read and provide ample white space around text sections to avoid the page looking congested. Using bold to emphasise keywords or questions can help visitors quickly locate the information they are looking for.

Page dedicated to customer opinions and comments

A testimonials page is where customers talk about their experiences, establishing trust and credibility with potential visitors. Here, try to display the comments in an organised, easy-to-use gallery layout. Whether it's a grid or a carousel, the design should make it easy for visitors to navigate.

Each testimonial can include a short quote in the foreground, with the possibility of browsing or clicking for more detailed narratives or video testimonials for those looking for additional information. Make sure the style stays in line with your brand, while emphasising the feedback to make it stand out on the page. Select fonts that are easy to read and soft background colours that improve readability and highlight quotes.

When it comes to visual elements, including photos of customers alongside your reviews can create a more personal and trustworthy feel. If they're willing, consider adding their name, job title or company for added professional credibility. For a contemporary touch, add video endorsements. These are highly engaging and allow potential customers to directly see and hear the positive feedback, increasing its authenticity and effectiveness.

When visitors witness proof that other people have profited from the website's services, they are more inclined to interact or make a purchase.

customer opinions and comments-page-example

404 error page

Whilst it's important to aim for a smooth user experience, there may be cases where you come across a 404 error. When creating this page, include a friendly message, such as ‘Oops! Page not found’ may be the solution. Depending on the general tone of the website, humour can also be appreciated.

As well as recognising the error, the 404 page needs to provide resolutions. This could involve adding a search bar, links to the main sections or a button to return to the home page. Essentially, the page should help users get back on track and reduce irritation.

To brighten up your 404 page and make it more interesting when visitors take a wrong turn, think about adding animations, GIFs or even 3D elements. Adding these visual elements can greatly improve the design and turn a basic error page into a pleasant and engaging experience. An example might be a GIF showing an adorable mascot navigating the documents or a 3D animation of a little robot trying to solve a problem, which can engage the viewer and create a fun atmosphere.

Landing pages

Landing pages are designed to convert interested visitors into potential prospects or customers, emphasising one specific element: the call to action (CTA). Make sure that the design remains clean and free of distractions that could draw attention away from your communication. Use vibrant shadows in contrasting tones on your button to make it noticeable and to stimulate user interaction with the message: ‘Click on me!’ Navigation should be kept to a minimum. Compared to other pages, it's best to avoid an excessive number of hyperlinks or menu options. The aim is to guide visitors to the desired action, so eliminate any distractions that could lead them astray.

Placing testimonials or trust signals next to your call to action is a smart choice. These can include testimonials, ratings or logos of important clients. Seeing these endorsements can encourage users to click, as they see that others have trusted you and received benefits from you. In addition, you can experiment with incorporating other elements to improve the appeal of your landing pages. If you want more information, you can find it in our comprehensive article ‘Landing Page - what is it?’.

Careers page

The careers page highlights the company's environment and structure for attracting and hiring people. To attract prospects, consider including a video tour of your workspace or photos of team activities and daily interactions. These photos and videos should capture the atmosphere and vibe of your workplace, giving potential candidates a genuine sense of what it's like to be part of your team.

Each vacancy should be listed in its own section with a full and detailed description. List the main functions, the skills required and the advantages of working in your organisation. Organise them in a way that is easy to locate and understand, using bullet points or short sections. Finally, use attractive colours and fonts and make sure the page is optimised for all devices; you never know if your potential top employee is viewing it on their mobile phone or computer.

Pricing Pages

Pricing tables and pages are an essential element of any high-end web application or service. They present the possible selections and guide potential buyers towards a specific option.

A well-designed price list can have a significant impact on your business. It has the potential to attract customers, improve conversions and increase revenue. It is therefore important to present pricing details on your website in a clear and attractive way.

Understanding the main and alternative pages of the website

Not all web pages are created in the same way. Certain elements, such as the home page and contact page, are essential components of any website page. These essential elements are crucial for basic functioning and overall user satisfaction. However, many websites integrate ‘strategic additional features’ that are tailored to specific objectives or audiences. These additional pages have the potential to improve features, establish credibility or increase sales, ultimately influencing the overall effectiveness of the website. Generally speaking, it's crucial to have an understanding of both categories, and we'll go into them in greater depth in the following chapters.

Which essential website pages should be included on a website?

OK, it's time to get serious! Every website must have a solid foundation in order to function effectively and guarantee visitor satisfaction. Core pages are the main source of essential information and the tools needed for users to navigate and interact with your website. Listed below are the necessary pages that every website should have as part of its core content.

Home page. The initial impact of the website, introducing visitors to the brand, the purpose and the main offers;

About Us page. Reveals the individuals or group responsible for the website and the principles they stand for;

Product or service page. At the centre of the website for most people, it presents the products or services provided in an extensive way;

Pages for Privacy Policy and Terms of Service. Create legal guidelines detailing data procedures and user expectations to promote transparency and reliability in the online space;

404 error page. A welcome notification for users who come across a broken link or a non-existent page, reducing annoyance and steering them back in the right direction.

Web pages that are great to own

Although the main pages lay the foundations, many websites could see advantages in adding extra functionality. These pages, which are ‘great to have’, are designed for particular purposes and specific audiences, ultimately influencing the overall impact of the website. Below are some impact pages that we suggest you consider for your website:

Search results page. This page helps users effectively locate the information they are looking for on your website;

User's personal page. Profile pages on websites with user accounts allow visitors to personalise their online area and manage their digital persona;

Page presenting a collection of work samples. Creative professionals can use this web page to showcase their skills and experience to potential clients, turning it into a digital showcase;

Pages dedicated to blogs and articles. A blog brings vitality to your website through new posts, attracting visitors, demonstrating expertise and encouraging interaction;

FAQ page. An effectively structured FAQ page offers solutions to frequently asked questions, helping users save time and improving their overall experience;

Reviews and comments page. Encourage customers to share their positive experiences, establishing trust and credibility with potential customers;

Job opportunities page. Attract the best talent by highlighting your company culture and the job opportunities available.

FAQ

What are the essential pages for my website?

Key pages include: Home, Contact, Our Services, Pricing, FAQ, Portfolio, Career, Terms & Conditions, Blog, Search Results, 404 Page, and Client Feedback. Each one serves a unique purpose to enhance user experience and site navigation.

Why is the "Home" page so important?

The Home page is the first point of contact with visitors. It should clearly represent your brand, provide an overview of what your site offers, and guide users to other important pages.

What should be included on the "Contact" page?

The Contact page should include multiple ways for visitors to reach you, such as a contact form, email, phone number, and possibly a map to your physical location.

What function does the "Our Services" page serve?

This page highlights the services you offer. It should clearly explain each service and its benefits, helping potential customers understand what you can do for them.

Why is a "Pricing" page necessary?

A Pricing page provides transparency and helps visitors make quick decisions. It can also build trust by showcasing clear and structured pricing for your services or products.

What is the purpose of a "FAQ" page?

The FAQ page answers the most common questions your visitors may have. It helps reduce customer support requests and provides immediate answers to inquiries, improving the overall user experience.

What should be featured on a "Portfolio" page?

A Portfolio page showcases your past work, projects, or products. It builds trust and credibility, helping potential clients or customers see your capabilities and expertise.

Why do I need a "Career" page?

A Career page is crucial for attracting talent. It should list open positions, describe your company culture, and provide a simple way for candidates to apply.

What should be included in "Terms & Conditions"?

Terms & Conditions explain the rules and guidelines for using your website. They protect both the site owner and users, particularly for e-commerce sites or sites that collect data.

How does a "Blog" benefit my website?

A Blog adds value by offering fresh, relevant content. It helps improve SEO, engage your audience, and establish your site as an authority in your niche.

What is a "Search Results" page?

The Search Results page displays results when a user searches for content on your site. Optimizing this page enhances the user experience by providing relevant, easy-to-find results.

Why is a "404 Page" important?

The 404 Page appears when users try to access a non-existent page. It should be helpful, offering suggestions for next steps and a way to navigate back to your site’s main content.

What is the "Client Feedback" page for?

The Client Feedback page allows visitors to read testimonials and reviews from your customers. It helps build social proof and trust, encouraging new visitors to engage with your services.

Do I need all of these pages on my website?

Not all websites need every page listed. It depends on your business model and audience. For example, an e-commerce site will need a Pricing page, while a personal blog may not.

How should I organize these pages on my site?

Organize your pages with a clear, easy-to-navigate menu. Essential pages like Home, Contact, and Services should be easily accessible. Less critical pages like the Blog or Terms & Conditions can be placed in the footer or secondary navigation.

Summary

Web page design for your website isn't always about adhering to a set standard. The most important thing is to find the right solution for your company and your specific goals. In this guide, we provide some tips to help you launch your own web presence. To be honest, in our experience of writing countless pages for various sectors, we've noticed that there are many complexities involved.

So if you're trying to develop a website that's truly unique, don't go it alone. At Studio.351, our team provides complete web design services, carrying out research, evaluating options and experimenting to identify the solutions best suited to your needs. Send us a message and let's start working on something fantastic.

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