Expert advice for creating modern website designs in 2025



The first impression you make is through your website. However, creating a visually appealing and user-friendly design is a difficult task. Design elements such as style, font, colour and animation are just one aspect of the overall process, with many other factors contributing to the creation of a remarkable product. Fortunately, this manual provides tips and examples for creating a website that accurately reflects your brand and your audience
When visitors arrive at your website, it's important to immediately capture their attention. It is widely recognised that web design influences the initial perception of a brand or company for most users, so it is essential to ensure that it is done correctly. Make sure your website establishes a connection with your audience by remaining authentic to your brand and its principles.

However, realising this is harder than talking about it. Designing a website can be overwhelming and exhausting due to the many details that have to be taken care of. The outcome can be quite uncertain, especially if you are inexperienced or if you entrust the web design process to a non-professional. In this article, we'll provide valuable advice on how to take your website design to the next level. What's more, we've included some great examples to motivate you and help you imagine the potential look of your next project.
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Modern design suggestions

Your website shouldn't just look good - it should also be easy to navigate, fast to load and responsive on all devices. Are you ready to discover the secrets of captivating contemporary web design? In this segment, we'll provide you with the insider knowledge that our team has developed over its years of creating exceptional websites.

  • Keep it simple

First and foremost, reduce useless elements and maintain a minimalist attitude. You should avoid too much information and too elaborate animations on your website. Although beginners may find it appealing, the reality is that filling your website with information will slow it down and divert visitors' attention. Alternatively, stick to a minimalist design and a simple user interface. This design principle is based on the timeless saying ‘less is more’.

Simplicity (or minimalism) is the purest form of sophistication and utility in web design.

A simple website design helps achieve faster loading times, while providing a reliable and polished appearance, helping visitors to easily find their way around and keep their attention on your offerings. Simple designs are timeless and work well on devices of different sizes, which is even more important. This way, your customers will see your best side, no matter what device they use to visit the site.

  • Developing websites with a mobile-first approach

Most users will mainly use their smartphones to visit your site, which makes it essential to choose a mobile-first website design. This involves creating a website primarily for mobile devices and then adjusting it for larger screens. This method ensures that your customers will have a smooth and user-friendly experience on their smart devices, which is extremely crucial in today's world.

There are two possible design options to satisfy mobile users: responsive and adaptive. The former method uses fluid grids and adaptable images to adjust the design of your website according to the size of the screen. Adaptive design, however, uses predetermined layouts that are optimised for certain screen formats. The specific approach you choose will vary based on your personal preferences and technical needs.

  • Create a blank area

Negative space, known as ‘white space’, should be familiar to you. It refers to the empty areas between items on a web page, regardless of the colour of the background. But why abandon empty areas? It significantly improves the cleanliness and minimalist look of your website. It also improves the readability of your pages, enhances the user experience and highlights the main content.

What's more, by using white space, you can reduce the number of elements on a page and improve loading speed. As a result, this can make your audience more engaged, lowering your bounce rate. In general, having white space on your website is a great way to improve its attractiveness, speed and user-friendliness.

  • Give importance to text style

Typography is just as crucial as other site elements; if your website is difficult to read, visitors won't engage with your brand's offerings. When selecting a text format, it is essential to prioritise readability and visual appearance. Pay particular attention to the size, type and alignment of the text.

Choose a font that embodies the concept and essence of your company. For example, if you're a supplier of medical supplies, it wouldn't be appropriate to use a bright or unique typeface. Instead, you should choose a font that is both professional and simple. A visually appealing and distinctive typeface is essential, but don't neglect readability - opt for a suitable size and use different font sizes for headings and the main text to organise your website.

Ensure adequate spacing between lines. Remember that too much space will look awkward, while not enough will make your text look crowded and incomprehensible - finding the right balance is crucial. Finally, opt for a selection of contrasting colours rather than a rainbow palette to maintain a professional and attractive appearance for your site.

  • Experiment with different arrangements

An efficient design will lead customers to strategically discover what your site offers. On the other hand, inferior design will result in confusion for the reader and a negative user experience. You must always make sure that the design is easy to understand - meaning that the layout follows natural eye movement paths.

The design of your website should draw visitors in, encouraging them to delve deeper into the content you offer. You may need to experiment with various styles, so you have the option of selecting from the following choices.

Split-screen presentation arranged vertically. This layout precisely divides your elements into several vertical sections, allowing you to present a variety of content on a single screen or guide users through different routes.

Combining different layouts. Utilises unique designs for each part, allowing you to inject more liveliness into your material.

Grid not working properly. Websites with broken grids are inventive and engaging for users, in contrast to traditional grids that follow specific structures.

  • Use videos as background headers

Videos are a very popular type of content that can quickly engage your website visitors. Choosing to include a video in the background of your website header can be a highly beneficial choice. This will capture visitors' interest and inspire them to find out more about your brand.

Full-screen videos are also great for capturing attention. However, it's essential to ensure that they don't divert users' attention away from the main content. No matter how appealing your video is, it shouldn't prevent users from carrying out essential tasks.

A video strategically positioned in the header of a website serves as an engaging call-to-action to discover your brand's narrative.

  • Include transparent buttons for a delicate effect

Ghost buttons, known for their lack of colour and defined boundaries, can be a valuable addition to a minimalist and professional website design. They add a refined and elegant element to the design layout. However, it's important to be careful and position them carefully, as ghost buttons can be hard to notice and if your users can't see them, then they're essentially useless, aren't they?

To use them effectively, it is essential to take the following factors into account:

  • Transparent strategy. Although their discreet quality is attractive, it's important to maintain a delicate balance between transparency and visibility. Don't use ghost buttons on backgrounds with a lot of texture or colour because they can get lost. Instead, opt for backgrounds that offer sufficient contrast and choose an outline colour that complements your design and makes it stand out at the same time;

  • Deliberate positioning. Place ghost buttons strategically in areas where users naturally anticipate interactive elements, such as below the main calls to action or in navigation menus. This establishes a visible structure and guides users along the intended path;

  • Improved visibility. To improve the visibility of ghost buttons, consider adding slight focus effects or colour adjustments to draw attention and indicate interactivity;

  • Innovative outlines. Discover different types of contour designs beyond simple outlines, such as dotted lines, dashed patterns or soft glows, to enhance the visual appearance.

  • Use card-based design

When considering professional web design solutions, integrating a card-based design is a successful approach. This includes organising information into attractive cards, each representing a specific piece of information or function. Using a card-based design not only improves the visual appearance of your website, but also allows for a flexible layout that adjusts to various devices and screen sizes.

Cards offer a clean and organised design, simplifying users' navigation through your information. Using a card-based approach allows for a visually perfect presentation, whether it's showcasing products, services or featured articles. What's more, this design idea is very adaptable, helping to provide a seamless experience on different devices. Incorporating a card-based design enhances your website with a modern touch and improves the browsing experience for users.

  • Integrate small interactions

Have you ever noticed how certain websites feature buttons that light up or change colour when you hover over them? These are called micro-interactions. These small animations and effects, such as a menu item that slides or a button that seems to depress when clicked, improve the usability and user-friendliness of the website.

However, it is crucial to use these components with caution and forethought. Overusing them can result in a cluttered and disconcerting interface, despite the fact that you want to provide a lively and pleasant experience for all users. Therefore, incorporate small interactive elements throughout the website to increase its liveliness, while maintaining a minimalist and modern design.
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Examples of modern design

Revolut

The Revolut website offers a preview of what banking will be like in the future - convenient, efficient and completely online. Its bright, contrasting colours quickly attract your attention, creating a positive atmosphere. The site attracts users with captivating card animations and a convincing call to action. The website's elegant and simple layout, together with stylish fonts and ample white space, ensures a pleasant user experience.
revolut
Shaga Odyssey

Shaga offers the first game controller for web3 that transforms gaming by connecting traditional games to the Blockchain universe.

The company has implemented all the modern principles of website design into its websites, as evidenced by the high-quality background video, ghost buttons, optimal font size, colour and hierarchy, along with the effective use of animation
shaga
Skillex

Skillex's website is distinguished by its easy-to-navigate layout, using bright, contrasting colours to improve readability and present an interactive interface. The strategic use of easily readable fonts and the establishment of a distinct hierarchy ensure a smooth browsing experience. The search bar at the top makes it easy to find courses, effectively satisfying users' needs. What's more, the addition of a customer testimonial at the bottom increases credibility and promotes trust.
skillex
JUO

JUO's website is synonymous with sophistication and expertise, with a natural style that complements the area of furniture and interior design. The use of different colours helps to enhance the visual appeal, with headings and text titles that create an organised and straightforward design. By placing the search bar at the top, navigation is made easier and a positive browsing experience is guaranteed.

In addition, the front page is decorated with carefully selected product displays and gives an idea of JUO's competences. A brief ‘About Us’ section, along with an ‘Explore’ button, encourages visitors to delve deeper. The well-placed CTA at the bottom of the page, entitled ‘Let's Talk’, promotes interaction and demonstrates JUO's dedication to individualised service.
juo
THO

The website has an elegant and simple design, with big, bold fonts, a card-like layout and a navigation menu represented by a hamburger icon. The content includes fun animations.

Float and a personalised menu symbol with a seamless navigation transition impact.

In addition, they feature a customised loading logo animation and brand animations.
tho
Databest

Databest's website is a superb illustration of the combination of aesthetics and functionality in its design. Users are greeted with a calm interface that highlights pastel colours, featuring a structured layout and smooth flow. Vivid and accurate visual representations of its skilled staff bring a personal element, while strategically placed data and statistics emphasise the company's remarkable history.

The organisation of the layout is carefully planned, with the right-hand side featuring navigation links such as Company, Pricing and Connect, and the left-hand side including Product, Resources and Support around the central Databest logo.
databest
To Be Honest

The user-friendly and captivating environment is formed by an elegant design, lively illustrations and an organised presentation. The resuscitation efforts were successful in reviving the patient after his heart stopped.
The website's use of elegant cursive fonts and a striking footer layout elevate its visual appeal to the intended demographic of young adults.
To Be Honest's website design is an excellent model for creating a user-friendly and engaging platform that focuses on care.
tobehonest
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The most effective method for generating ideas for your website layout

If you're looking for design concepts, inspiration is all around you - you just have to find it! Consider embarking on a journey, physical or virtual, to stimulate your creativity. Discovering unknown destinations provides an insight into various traditions and trends that can spark innovative concepts for your projects.

Pay attention to what you observe in your daily media consumption. Design elements abound in adverts and social media posts. Look closely and you may discover some interesting ideas to incorporate into your own projects. Join design groups, either virtually or in person, to interact with other artistic individuals - you can keep up to date with current trends and receive guidance from people with similar passions.

Examine the world closely: there are design inspirations hidden even in ordinary media.

Platforms such as Instagram, Pinterest and Behance are abundant sources of design inspiration on the Internet. Explore profiles that showcase the latest trends, captivating designs and colour combinations. Combining practical experience with Internet research results in a comprehensive method for generating ideas.
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FAQ

  • What makes a website modern?
A modern website or modern online shop feature a clean, minimalist design, fast load times, mobile responsiveness, easy navigation, high-quality visuals, and optimized content.

  • Why is mobile responsiveness important for a modern website?
Mobile responsiveness ensures that your site functions seamlessly across devices like smartphones, tablets, and desktops, providing a great user experience for all visitors.

  • How can I improve my website’s loading speed?
To speed up your website, compress images, minimize unnecessary scripts, use browser caching, and optimize your code. Instruments such as Google PageSpeed Insights can assist in pinpointing problems.

  • Why is a minimalist design essential for a modern website?
A minimalist design reduces visual clutter, making your website easier to navigate and enhancing the user experience. It helps users focus on key content without distractions.

  • What is SEO, and why should my modern website be optimized for it?
SEO (Search Engine Optimization) ensures your site ranks well on search engines. A modern website should be optimized with quality content, clear structure, and keywords to drive traffic.

  • How can I make my website more interactive?
Use subtle animations, interactive elements (like hover effects), and real-time features (like chatbots) to keep users engaged. But remember, moderation is key—don’t overdo it!

  • How important is accessibility for a modern website?
Accessibility is crucial to ensure your site is usable by all, including people with disabilities. Implementing features like keyboard navigation and screen reader compatibility will improve user experience and inclusivity.

  • How can I ensure my website is secure?
Use HTTPS, keep your website software updated, create strong passwords, and perform regular security audits to protect your site and users' data.

  • Should I use images and videos on my website?
Yes, high-quality images and videos can enhance your website’s appeal, but make sure they are optimized for fast loading and don’t slow down the site.

  • How can I make sure my website is easy to navigate?
Organize your content clearly, use intuitive menus, and ensure your website has a logical flow. A great user experience depends on easy-to-find information and simple navigation.
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Summary

And so ends our inclusive handbook, packed with crucial advice and motivating instances for starting your website design endeavour. Don't forget that the real strength of web design comes from its ability to establish a strong connection with the core of your brand. This is where the magic happens, which is why it's essential to select the right team to make your vision a reality.

At Studio.351, our specialised and qualified web designers are ready to turn your ideas into reality. We have a proven track record of designing personalised, user-friendly websites and we look forward to helping you, whether you're building a new site or renovating an old one. Do you have any questions about website design? Don't hesitate to contact us. All it takes is one click to start the process of creating the website you want with Studio.351. Let's collaborate and create something amazing!