Your website shouldn't just look good - it should also be easy to navigate, fast to load and
responsive on all devices. Are you ready to discover the secrets of captivating contemporary web design? In this segment, we'll provide you with the insider knowledge that our team has developed over its years of creating exceptional websites.
First and foremost, reduce useless elements and maintain a minimalist attitude. You should avoid too much information and too elaborate
animations on your website. Although beginners may find it appealing, the reality is that filling your website with information will slow it down and divert visitors' attention. Alternatively, stick to a minimalist design and a simple user interface. This
design principle is based on the timeless saying ‘less is more’.
Simplicity (or minimalism) is the purest form of sophistication and utility in web design.
A simple website design helps achieve faster loading times, while providing a reliable and polished appearance, helping visitors to easily find their way around and keep their attention on your offerings. Simple designs are timeless and work well on devices of different sizes, which is even more important. This way, your customers will see your best side, no matter what device they use to visit the site.
- Developing websites with a mobile-first approach
Most users will mainly use their smartphones to visit your site, which makes it essential to choose a mobile-first website design. This involves creating a website primarily for mobile devices and then adjusting it for larger screens. This method ensures that your customers will have a smooth and user-friendly experience on their smart devices, which is extremely crucial in today's world.
There are two possible design options to satisfy mobile users: responsive and adaptive. The former method uses fluid grids and adaptable images to adjust the design of your website according to the size of the screen. Adaptive design, however, uses predetermined layouts that are optimised for certain screen formats. The specific approach you choose will vary based on your personal preferences and technical needs.
Negative space, known as ‘white space’, should be familiar to you. It refers to the empty areas between items on a web page, regardless of the colour of the background. But why abandon empty areas? It significantly improves the cleanliness and minimalist look of your website. It also improves the readability of your pages, enhances the user experience and highlights the main content.
What's more, by using white space, you can reduce the number of elements on a page and improve loading speed. As a result, this can make your audience more engaged, lowering your bounce rate. In general, having white space on your website is a great way to improve its attractiveness, speed and user-friendliness.
- Give importance to text style
Typography is just as crucial as other site elements; if your website is difficult to read, visitors won't engage with your brand's offerings. When selecting a text format, it is essential to prioritise readability and visual appearance. Pay particular attention to the size, type and alignment of the text.
Choose a font that embodies the concept and essence of your company. For example, if you're a supplier of medical supplies, it wouldn't be appropriate to use a bright or unique typeface. Instead, you should choose a font that is both professional and simple. A visually appealing and distinctive typeface is essential, but don't neglect readability - opt for a suitable size and use different font sizes for headings and the main text to organise your website.
Ensure adequate spacing between lines. Remember that too much space will look awkward, while not enough will make your text look crowded and incomprehensible - finding the right balance is crucial. Finally, opt for a selection of contrasting colours rather than a rainbow palette to maintain a professional and attractive appearance for your site.
- Experiment with different arrangements
An efficient design will lead customers to strategically discover what your site offers. On the other hand, inferior design will result in confusion for the reader and a negative user experience. You must always make sure that the design is easy to understand - meaning that the layout follows natural eye movement paths.
The design of your website should draw visitors in, encouraging them to delve deeper into the content you offer. You may need to experiment with
various styles, so you have the option of selecting from the following choices.
Split-screen presentation arranged vertically. This layout precisely divides your elements into several vertical sections, allowing you to present a variety of content on a single screen or guide users through different routes.
Combining different layouts. Utilises unique designs for each part, allowing you to inject more liveliness into your material.
Grid not working properly. Websites with broken grids are inventive and engaging for users, in contrast to traditional grids that follow specific structures.
- Use videos as background headers
Videos are a very popular type of content that can quickly engage your website visitors. Choosing to include a video in the background of your website header can be a highly beneficial choice. This will capture visitors' interest and inspire them to find out more about your brand.
Full-screen videos are also great for capturing attention. However, it's essential to ensure that they don't divert users' attention away from the main content. No matter how appealing your video is, it shouldn't prevent users from carrying out essential tasks.
A video strategically positioned in the header of a website serves as an engaging call-to-action to discover your brand's narrative.
- Include transparent buttons for a delicate effect
Ghost buttons, known for their lack of colour and defined boundaries, can be a valuable addition to a minimalist and professional website design. They add a refined and elegant element to the design layout. However, it's important to be careful and position them carefully, as ghost buttons can be hard to notice and if your users can't see them, then they're essentially useless, aren't they?
To use them effectively, it is essential to take the following factors into account:
- Transparent strategy. Although their discreet quality is attractive, it's important to maintain a delicate balance between transparency and visibility. Don't use ghost buttons on backgrounds with a lot of texture or colour because they can get lost. Instead, opt for backgrounds that offer sufficient contrast and choose an outline colour that complements your design and makes it stand out at the same time;
- Deliberate positioning. Place ghost buttons strategically in areas where users naturally anticipate interactive elements, such as below the main calls to action or in navigation menus. This establishes a visible structure and guides users along the intended path;
- Improved visibility. To improve the visibility of ghost buttons, consider adding slight focus effects or colour adjustments to draw attention and indicate interactivity;
- Innovative outlines. Discover different types of contour designs beyond simple outlines, such as dotted lines, dashed patterns or soft glows, to enhance the visual appearance.
When considering professional web design solutions, integrating a card-based design is a successful approach. This includes organising information into attractive cards, each representing a specific piece of information or function. Using a card-based design not only improves the visual appearance of your website, but also allows for a flexible layout that adjusts to various devices and screen sizes.
Cards offer a clean and organised design, simplifying users' navigation through your information. Using a card-based approach allows for a visually perfect presentation, whether it's showcasing products, services or featured articles. What's more, this design idea is very adaptable, helping to provide a seamless experience on different devices. Incorporating a card-based design enhances your website with a modern touch and improves the browsing experience for users.
- Integrate small interactions
Have you ever noticed how certain websites feature buttons that light up or change colour when you hover over them? These are called micro-interactions. These small animations and effects, such as a menu item that slides or a button that seems to depress when clicked, improve the usability and user-friendliness of the website.
However, it is crucial to use these components with caution and forethought. Overusing them can result in a cluttered and disconcerting interface, despite the fact that you want to provide a lively and pleasant experience for all users. Therefore, incorporate small interactive elements throughout the website to increase its liveliness, while maintaining a minimalist and modern design.