New Web Design Trends in 2025 | What will be popular in web design?

As we move into 2025, web design is evolving at an unprecedented pace, driven by emerging technologies and changing user expectations. The focus is shifting toward creating more intuitive, personalized, and visually engaging experiences. With the rise of artificial intelligence, augmented reality, and enhanced mobile capabilities, web designers are tasked with crafting not just functional websites, but interactive environments that anticipate user needs. In this article, we’ll dive into the top web design trends set to dominate in 2025, exploring how they’ll impact design aesthetics, user interaction, and overall functionality. Stay ahead of the curve and discover how these trends will shape the digital landscape in the years to come

1

The constantly evolving role of web design

Web design involves more than just visual appeal. It significantly influences the perception of a brand and the way users interact with a website.

As technology advances, user expectations also change.

Keeping up with web design trends is crucial to meeting these expectations and ensuring a smooth user experience. The future of web design centres on staying relevant in a constantly evolving digital environment.

2

Minimalism and simple design

This approach to web design is not a new trend, but it continues to prevail. This trend emphasises simplicity and practicality, concentrating only on the fundamental components.

Clear lines, generous white space and a restrained colour scheme are essential elements of minimalist designs. The aim is to minimise clutter and distractions, ensuring that the user experience is as simple as possible.

As we approach 2025, an increase in websites adopting minimalism is to be expected. This enduring design principle prioritises the user experience, establishing it as one of the most prominent and reliable web design trends.

3

Experiences that involve it: VR and AR

Say goodbye to simple, unchanging websites - 2025 centred on immersion and elevating the experience. Virtual Reality (VR) and Augmented Reality (AR) are taking their first steps, allowing users to navigate 3D environments, interact with virtual objects and, essentially, enjoy a digital play area.

It's not just about fun and games (although, to be honest, it's quite enjoyable). E-commerce platforms particularly gain from allowing customers to ‘try on’ items before clicking the payment button. As VR and AR become increasingly accessible, web developers are actively incorporating these technologies into web design.

4

Dark mode

Dark mode is gaining more popularity in web design. This design option reverses the typical light background and dark lettering for a dark background with light lettering.

This move goes beyond mere appearance. Dark mode helps conserve battery on OLED screens and minimises eye fatigue in poor lighting conditions. Dark mode is an additional functional design option that responds to user preferences and comfort.

As we approach 2025, we can expect to see an increase in the number of websites offering a dark mode feature, as this is a trend that reflects the growing demand for customisable and user-friendly design.

5

3D elements and interactive animations

Three-dimensional components and interactive animations are increasingly essential in contemporary web design. They provide richness and energy, improving the engagement and immersion of websites.

By 2025, we should expect to see an increase in websites using 3D illustrations, personalised graphics and animations.

These components can provide important information, help users navigate or improve the overall experience.

As VR and AR technologies advance, 3D design can also create interactive experiences. Users can investigate products, services or information in a more practical and interactive way.

6

Responsive design that prioritises mobility

The ‘mobile-first’ strategy is not a recent phenomenon, but it remains a vital element of website design. As more and more people use mobile devices to access the Internet, websites need to be designed to work smoothly on smaller screens.

Responsive design ensures that the structure and components of a website adapt to the dimensions of the screen. This ensures a uniform user experience across all devices. In 2025, we can predict that this trend will continue, focussing more on mobile performance and ease of use.

The emergence of wearable technology also affects this trend. Designers must take into account how their websites look and function on smartwatches and various portable devices.

7

Micro-interactions to increase user participation

Micro-interactions are nuanced design features that offer feedback and help users. They can be as simple as a button on a landing page that changes colour when clicked or a slight animation that indicates the completion of a task.

By 2025, we should expect to see an increase in these micro-interactions in web design. They improve the user experience, making the website more agile and engaging.

Micro-interactions can also promote user engagement.

For example, an animated ‘like’ button can increase the pleasure of liking a post. This may encourage users to engage more actively.
As web design continues to develop, these small elements will have a big impact on user engagement.

8

Bold fonts and imaginative text designs

Typography is an important asset in web design. It has the ability to capture attention, arouse emotions and potentially affect user actions. By 2025, expect an increase in striking typography and innovative text layouts in web design.

Striking, large fonts can create a powerful visual effect. They can serve to emphasise important details or establish a distinct visual order.

Innovative text layouts can enhance the appeal of a website, replacing monotonous designs and providing a vibrant and dynamic appearance.

In the future, creators will keep being innovative. Typography will gain greater significance in web design.

9

Accessibility and inclusive design

Inclusive design centres on the development of websites that are accessible to all individuals, regardless of their abilities or disabilities. This trend is expected to gain importance by 2025.

Web accessibility refers to ensuring that the website can be used by people with disabilities. This includes people with visual, hearing, physical or cognitive impairments. While some people may see this as a trend, it is also a legal obligation in many places.

Inclusive design goes beyond mere accessibility. As we approach 2025, we can anticipate a greater emphasis on accessibility and inclusive design in the field of web design.

10

Artificial intelligence (AI) and personalization

Artificial Intelligence (AI) is transforming web design and facilitating more personalised and engaging user experiences.

AI has the ability to evaluate user actions and preferences to personalise content and design features. It can recommend products, modify layouts and even interact with users via chatbots.

With the arrival of 2025, AI will play an increasingly crucial role in web design.

11

Sustainable design

Sustainable web design incorporates methods that minimise the ecological footprint of websites.

This involves optimising the loading speed of images and code, using sustainable hosting and creating long-lasting designs that minimise the need for frequent redesigns.

Sustainable design goes beyond just being environmentally friendly. On the contrary, this trend centres on improving the user experience. Faster charging times, for example, not only reduce carbon emissions but also increase user satisfaction. As we approach 2025, sustainable and environmentally friendly design will be a crucial factor for web designers.

12

Data representation and presentation of complex information

Data visualisation is an effective resource in web design. It allows complex information to be shown in a way that is easy to understand. As we approach 2025, this trend is expected to continue.

As advanced data continues to increase, there is a greater volume of information to convey than ever before. Data visualisation can help you understand this information. It can transform complex data into clear, visual formats that are easily understandable.

As we approach 2025, we should anticipate an increase in creative applications of data visualisation in web design. This will help companies convey complex information in a direct and engaging way.

13

Counter-design and the emergence of strong authenticity

Brutalism in web design, known for its raw and unrefined look, is becoming popular, particularly among young people. Adopting ‘anti-design’ ideals, brutalist sites move away from conventional formats, simplicity and polished graphics, opting instead for vibrant, contrasting colours, rough typography and a direct, almost confrontational authenticity.

This trend reflects a desire for authenticity rather than refinement, providing a raw and unforgettable user experience that defies traditional design norms and appeals to individuals looking for something distinctive, bold and genuine.

14

Voice user interfaces

With the growing popularity of voice search, the incorporation of voice user interfaces (VUI) into website design is expected to increase. VUIs allow users to interact with websites through voice commands, improving accessibility and ease of use.

By 2025, an increase in websites integrating VUI is expected. This will be especially useful for people with visual impairments or those who prefer hands-free navigation.

Designing for VUI requires a distinct method. It involves understanding natural language processing and improving the user experience. This trend is set to transform the way users interact with websites.

15

Scrolling parallax

Parallax scrolling remains a favoured method for developing dynamic and visually captivating websites. By moving background components more slowly than the foreground, it creates a sense of depth and movement, improving the overall user experience. By 2025, anticipate an increase in the strategic use of parallax effects on websites, making sure they enhance content rather than detract from usability and performance.

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FAQ

What are the main web design trends for 2025?

The main trends include more immersive design with augmented reality (AR), the use of artificial intelligence to personalise experiences, smooth animations, microinteractions, and design focused on accessibility and sustainability.

How will augmented reality (AR) be applied to web design in 2025?

AR will allow users to interact with products and services in a more engaging way. For example, e-commerce sites could allow consumers to see how products would look in the real world before buying them.

What is personalisation with artificial intelligence (AI) in web design?

AI will allow websites to offer personalised experiences based on user behaviour and preferences, adjusting content, offers and layout in real time to increase relevance and improve the visitor experience.

What are microinteractions and how will they be used?

Microinteractions are animations or small interactions that happen when the user performs actions, such as clicking a button or filling in a form. In 2025, these interactions will become more subtle and integrated into the design to create a more fluid and intuitive experience.

Will design be more accessible in 2025?

Yes, accessibility will be a priority, with more attention paid to contrasting colours, legible fonts, keyboard navigation, and optimisation for screen readers, ensuring that all users, regardless of their needs, can access websites.

How will sustainable design impact web design in 2025?

Sustainable design will focus on creating faster and more resource-efficient websites, using less energy and having less impact on the environment. This includes optimising images and using technologies that reduce the carbon footprint of websites.

Will responsive design be even more important in 2025?

Yes, adapting to different devices will be crucial, because with the increased use of mobile devices and wearables, websites will need to be optimised to provide a consistent experience on screens of all sizes.

What will change regarding the use of colour in web design in 2025?

In 2025, colours will be bolder and more dynamic, with a focus on creating unique sensory experiences. The use of gradients, vibrant colours and strong contrasts is expected to become more popular.

What typography trends can we expect in 2025?

Typography will become more experimental, with customised and variable fonts helping to create a unique visual identity for brands, as well as improving readability on all devices.

How will navigation change in web design in 2025?

Navigation will be more intuitive and based on gestures or voice commands, making it easier to access content in a more natural and agile way, especially on mobile devices and emerging technologies.

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Summary

With upcoming web design trends in 2025, it's clear that web design will continue to advance. From immersive experiences to data representation, the trends we've examined will influence the future of web design concepts.

Keeping up with these trends is essential for companies and designers alike. By recognising and applying these new trends, you can develop websites that are aesthetically pleasing and functional, as well as easy to use. The future of web design is promising and we look forward to discovering what 2025 holds.

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