The
modern design of the online shop's website should first and foremost be user-friendly and easy to navigate. You want a process with a minimum of steps to guide the customer from entry to checkout, with some additional offers throughout the experience.
It should be visually appealing to users and provide them with ample entertainment, aesthetic satisfaction and the chance to take part in enjoyable games or game-like experiences.
What is the most effective way to integrate all the elements that increase conversion and e-commerce design trends? Let's examine our suggestions.
- Integrate your products into the website design
When creating e-commerce websites, the perfect integration of all components is crucial. This means considering the appearance of your products in the context of the overall aesthetics of your website.
For example, let's say your company specialises in modern clothing. Using a theme that reflects the value and purpose of the products is the most appropriate approach.
Pay attention to colour combinations, typography, design, images and moving visual elements. Online shops usually opt for light colours or nude combined with sans-serif typography for stylish clothing options. Subtle energies are integrated into the transitions between pages. This combination results in an overall sophisticated and refined atmosphere.
The combination of all these elements will result in a well-designed shop with well-promoted products.
- Keep website design simple
A popular mistake when designing e-commerce websites is to believe that having too much information is a good thing. This only leads to visitors feeling overwhelmed, which results in a stressful work experience.
A simplified user interface creates a professional and positive atmosphere. It puts the products at the centre of attention. The sales process will be simpler and more efficient without distracting visual and graphic elements.
Your main goal should be to eliminate unnecessary and overwhelming design elements by effectively utilising white space. It also helps to establish visual categorisation on your pages. This allows you to dictate the focal point for your website visitors' gaze.
For example, you have a product available for purchase. You'd like your visitors to take a look at it. Presenting a visual hierarchy can be beneficial, as it directs the eye to the most important elements.
With this in mind, you should try to prioritise the importance of your new product's image over the other components. You can strategically place a ‘BUY NOW’ button next to the image so that visitors can see it easily.
One of the top tips for designing an e-commerce homepage is to incorporate high-quality images. When you visit a website and are greeted by beautiful images, it creates a convincing impression.
Some websites incorporate videos and GIFs to enhance the dynamic nature of their website. This approach can be successful in helping customers imagine themselves using your product. It also increases the pleasure of shopping.
It's important to bear in mind that the photographs of your items must be of high quality. To do this, you can hire a qualified photographer or use photo editing software. If you're worried about the potential expense of these services, consider the negative impact that a poorly designed website can have.
- Ensure that your contact information is clearly visible
Plan the placement of contact details on a web page. This information needs to incorporate your company details, such as telephone number and email address. In this way, visitors can feel confident that your company is committed, honest and open to suggestions.
Normally, a company has a page dedicated to its business information, but it's also advantageous to display it on every page. One way to achieve this is to include it in the footer of the website. Make sure that the font size, text and colour chosen are legible and comfortable for viewing. Contact information can also be placed in the header.
Current trends in e-commerce website design suggest that placing contact information on every page can simplify the process of contacting customers. Since they will be easily visible, there will be no need for them to waste time looking for details, which will help them avoid potential frustration. This is what we call a user-friendly experience in the industry.
- Develop an organised shopping catalogue
In your shop catalogue, make sure that all the items your customers need are easily accessible. Some of these factors are the appearance of the product, the cost, a brief overview and the stock status.
For the visual elements, use high-resolution and substantially large files. Provide images that show different perspectives of the product. Make sure the cost is easily understandable. Use fonts and font sizes that are easy to read.
Put product details directly under the cost. The ideal length for this would be between one and two sentences to entice customers with information about the product. Also, make sure your customers are informed of availability. Is the product in stock, restricted or out of stock? Inform your customers promptly about the status of your product to save time for both parties.
- Don't neglect the checkout process
Imagine the ideal process for completing a purchase in a physical shop. Do you want it to be quick and simple? Don't forget this when creating the checkout process for your online shop. You can replicate this pleasant shopping experience by ensuring that the user interface is simple to navigate. Users should be able to easily identify the steps they need to take when viewing the page.
Create a payment process that keeps the user engaged. Many websites simplify the checkout process by dividing it into several pages. Make sure these pages are not complicated. Make sure you include a simple layout and easy-to-use functions. Make sure you label text boxes correctly, make forms easy to follow and ensure that submission buttons are easily visible.
- Displaying customer reviews
When learning how to create an e-commerce website, it's important to understand how to display customer reviews correctly. This is a smart way to show potential customers what you offer.
Customer feedback is an unrivalled and valuable tool for increasing conversion rates in online shop marketing.
Most websites display customer reviews directly below the product page. Typically, reviews are organised based on their recent publication. However, we recommend that you consider other alternatives, such as organising them based on usefulness and star rating.
Make sure that the customer reviews section is easily visible and legible. This will make visitors explore it more, possibly leading them to make a purchase.
- Show off your social media profiles
If you visit websites often, you'll have noticed that they usually have social media icons at the bottom. These icons will guide visitors to the brand's social media accounts.
Being actively present on your website and social media platforms is an effective marketing strategy that increases your customers' trust. Having a lively and reactive presence on social media demonstrates that your brand is actively involved, committed and accessible.
The buttons for your accounts can be located in the header, footer or sidebar, based on what your UX designer considers to be the best positioning.