How to Create an Online Shop in 2025: Complete Guide

Starting your own online shop is an incredibly exciting endeavour. With dedication and the necessary resources, you have the ability to turn your interest into a successful online business. The concept of creating a website, dealing with products and promoting your shop can seem overwhelming. However, know that technology has made it simpler than ever to turn your e-commerce aspirations into reality.

Websites such as WordPress, WooCommerce and Shopify offer a robust and adaptable basis for online shops, regardless of their scale.

Whether you have experience in the business world or are new to entrepreneurship, you'll discover practical guidelines for turning your web shop into a thriving enterprise.

Selecting a specific market segment

Selecting the right niche is fundamental to creating a thriving online shop. Your niche consists of the specific products or services you will provide and the specific target audience you want to reach. Trying to appeal to a wide audience can be tempting, but a targeted approach has several advantages:

• Less competition: Limiting your focus will help you shine in a market with fewer rivals;
• Simpler advertising: Once you have an in-depth knowledge of your target audience, you can personalise your messages and marketing strategies with precision;
• Passion and expertise: Ideally, your niche should match your passions and expertise. This increases the pleasure of running your business and producing interesting content.

Finding your ideal niche: A step-by-step guide

Here's a method for discovering a profitable niche that sparks your passion:

• Create ideas based on your hobbies and passions, making a list of the things you love. Hobbies, talents and causes you support are all possible beginnings;
• Market research: Do others share an interest in your niche concepts? Tools such as Google Trends can show changes in search volume over time. Browse websites such as Amazon and Etsy to discover popular items in similar categories;
• Profit potential: Is it possible to price your products or services in such a way as to make a good profit margin after taking expenses into account? It's better to discover early on that a niche isn't viable than to find out later, after investing a lot of time and resources;
• Competitive environment: A certain amount of competition is beneficial, as it indicates the presence of a market. However, it becomes more difficult to stand out in a niche that is too saturated. Look for a combination of current need and space to distinguish yourself.

Remember that discovering your niche involves several stages. Start with initial concepts, carry out research, make improvements and show the courage to change direction if necessary.

Having knowledge of your specific market is a positive start, but in order to stand out, you need to go further and understand the individuals you are marketing to. This goes beyond simple demographic data such as age or location. Consider them:

• What problems are they trying to solve? How does your product improve or simplify their lives?
• Motives: What influences their purchasing choices? Are they looking for convenience, status, quality or a sense of belonging to a community that identifies with your brand?
• Online behaviour: Where do they spend their time on the Internet? You can establish contact with them on social networking platforms, blogs and forums.

Developing customer personas

Creating customer personas is an effective method for bringing your target audience to life. The profiles identified are the ideal customers for your product or service. Provide names, job titles and detailed character traits for each of them.

Introducing Ana, the person who prioritises well-being

• Demographics: Woman between 30 and 45 years old, working in an urban area with disposable income;
• Challenges: Juggles a hectic schedule, has difficulty staying healthy and is looking for easy ways to incorporate wellness into her daily routine;
• Motivation: Physical appearance, vitality and general health;
• Online behaviour: Follows fitness influencers on Instagram, consumes health blogs and signs up for virtual training classes.

Through a detailed understanding of Anna's needs and desires, you can personalise your product offers, website information and promotional messages to establish a real connection with her.

Your USP is a short statement that sets you apart from the competition and answers the customer's question: ‘Why should I choose to buy from you?’ The slogan isn't just a slogan, it's the main value the company provides. Here's how to define yours:

• Identify your advantages: think about what differentiates your products, services or overall brand experience. This encompasses tangible factors such as price, shipping, supply and knowledge, along with intangible elements such as brand character;
• Does your unique selling proposition (USP) correspond to a concrete customer problem or need? The most important thing is to be genuine!
• Be genuine and be able to back it up: Avoid vague statements like ‘top quality products’ or ‘exceptional service’. Find a unique selling proposition that competitors will struggle to replicate or adapt.

Where to use your unique selling proposition

Once you've developed a strong USP, incorporate it:

• Website titles should be among the first things visitors notice;
• Product descriptions should emphasise how they are linked to your unique selling proposition;
• Marketing resources: Use them for adverts and online content.

Your company name and your domain name (your web address) are important elements of your brand identity. Here are some guidelines on how to make the best decisions:

Selecting a memorable name for your company.

• Keep it short and easy to spell: People should be able to remember it and spell it easily;
• Evocative: Strive to communicate an emotion linked to your niche or the principles of your brand;
• Check that the name is not a registered trademark and that an appropriate domain name is free before finalising authorisation.

How to register your domain

Once you've found the ideal name, you need to secure your domain name. Here's how:

• Companies such as Namecheap, GoDaddy and Google Domains provide domain registration services;
• Select the right domain extension: Although ‘.com’ is popular, also think about domain extensions tailored to specific niches, such as ‘.store’ or ‘.shop’, if applicable;
• Privacy protection is a service provided by some registrars to prevent your personal contact details from being displayed publicly.

Expert Tip: You should consider buying different versions of your domain name (such as popular misspellings and various extensions) to safeguard your brand and deter copycats.

Selecting a platform for online shops

The first important technical decision is the e-commerce platform, which is the software that runs your online shop. WordPress paired with the WooCommerce plugin is a highly favoured and flexible option; let's explore the reasons behind its popularity.

• Free and open source software such as WordPress and WooCommerce offers great flexibility and control over your shop's data;
• Vast community: You can take advantage of the comprehensive documentation, tutorials, forums and developers available for assistance;
• Scalability: WordPress and WooCommerce can expand along with your business, whether you're just starting out or trying to achieve great things.

The website files are located on your web hosting, allowing visitors from anywhere to access them. Selecting the right hosting service has a major influence on the performance, security and overall customer experience of your shop. Some aspects to consider:

Why conventional hosting may not be enough

Although there are a wide variety of general hosting providers available, e-commerce websites require personalised services.

• Slow loading speeds result in cart abandonment and have a negative impact on search engine rankings. You need hosting that is adapted to the ever-changing characteristics of email platforms;
• Security: Your shop processes confidential customer information. Look for hosts that have strong security measures, such as firewalls, malware scanning and intrusion prevention;
• Scalability: Your hosting requirements may vary due to seasonal traffic increases or sudden expansion. Make sure you are able to adjust resources as needed, whether they increase or decrease;
• Uptime is crucial because any minute your shop isn't operational translates into lost sales. Look for a hosting provider that offers a reliable uptime guarantee (preferably 99.9 per cent or higher).

Managed WordPress hosting: an improvement

Managed WordPress hosting services go one step further by providing specialised optimisations and assistance for WordPress websites. This often involves:

• Automatic updates help maintain the security of WordPress, plugins and themes, keeping them up to date and reducing possible vulnerabilities;
• Improved performance: Technologies such as caching and CDNs have the potential to greatly improve website speed.

Finding products

Before customers can access your product pages, you have to decide which products to put on sale! Here is a brief summary of the most common supply models:

• Manufacturing: Producing your own products allows for greater oversight of quality and branding, but usually requires higher initial costs and logistical challenges;
• Dropshipping involves collaborating with suppliers responsible for inventory and shipping, so you can concentrate on marketing and sales. An excellent method for launching an online business with minimal start-up capital;
• Wholesale: Buying large quantities of items at a reduced price directly from producers or suppliers. Requires additional storage space, but allows for better management of shipping and prices;
• Hybrid models: Several companies integrate components of these approaches. One possibility is for a shop to sell its own products alongside dropshipped items.

Locating reliable suppliers

Regardless of the method you use to source products, it is essential to locate reliable suppliers to provide high quality products and reliable service to your customers. Below are some places to explore:

• E-commerce platforms such as Alibaba and AliExpress connect global suppliers with companies;
• Sector directories: In many sectors, there are specific directories or trade events tailored to suppliers, allowing for networking opportunities;
• Contact the brands that match your shop's vision directly and find out about their wholesale or dropshipping options.

Analyse your suppliers carefully! Order samples, create effective communication channels and discuss terms and minimum quantities before placing large orders.

Quality product photography not only showcases products, it also increases sales. Why it's important and how to do it:

The impact of images

• Online shoppers rely on images to evaluate products, since they can't physically touch or try them on. High-resolution images create conviction and reduce uncertainty;
• First impressions are very important: convincing images of your item generate interest and lead potential customers to your item page;
• Highlight unique textures, features or design elements by using close-up photographs to show off the details.

Do it yourself or hire a professional

• Modern smartphones can produce good results in do-it-yourself photographs. Make sure you have sufficient lighting (preferably natural), select a simple background and shoot from different angles. Free image editing software can help correct colour and crop images;
• If you can afford it, it's worth hiring professional photographers, as they have the skills and tools needed for high-quality photography. Consider this investment if you are interested in high-quality products or want to improve your photography skills.

Important categories of images

• Main product photo: a simple white background photo is best;
• Show your product being used in real-life scenarios to help customers visualise it in their daily routine;
• Close-up shots: emphasise particular aspects or the quality of the work;
• Scale photographs: Provide an accurate indication of size in relation to a known object.

Your product descriptions shouldn't just describe the features, but should create a vivid image that allows customers to imagine the benefits of owning your product. Here's the method:

Focus on the advantages, not the features

• Features: Explain the composition of the product (‘Made with organic cotton’);
• Benefits: describe how the product contributes to improving the customer experience (‘Provides luxurious softness to your skin’).

Interact with your target audience

• Use language that creates a connection with your target audience. Identify their problems and demonstrate how your product solves them immediately;
• Tap into emotions: What will be the emotional impact of owning this product? Is it self-assured, fashionable, structured, etc.?

Narratives are effective for selling

Use storytelling elements where appropriate.

• Emphasise the origin of the product or the quality of its registration;
• Present a concise example that demonstrates how the product has had a positive impact on someone's life, even just a little!
• Incorporate sensory elements for a stronger effect (such as the indulgent aroma of your coffee, the soothing noise of your water fountain, etc.).

Descriptions optimised for search engines

• Make sure you incorporate important search terms that customers use, but avoid overuse;
• Create original descriptions and avoid duplicating the manufacturer's descriptions.

The layout of elements is important

• Catchy title: Instead of simply using the name of the product, make it catchy!
• Prioritise the main advantages at the beginning;
• Highlighters make it easy to quickly identify important features or specifications.

Expert advice: Incorporate social validation into your product descriptions. Include a brief customer testimonial or reference a review to increase confidence in your product.

Finding the right price points is a careful balance to maximise profit, attract customers and remain competitive. Some typical methods are listed here:

• Cost-plus pricing involves determining the total cost of materials, labour and overheads to calculate the cost of goods sold (COGS). Use a percentage mark-up to establish your selling price. This serves as a solid basis for avoiding any loss of money on each sale;
• Competitive pricing involves analysing the prices of similar products in your particular market. Compete on price while emphasising your distinctive value proposition;
• Value-based pricing emphasises the importance of the value your product offers customers, rather than focusing solely on production costs. This method is most effective when you have a strong brand or provide distinctive features that solve a significant problem;
• Psychological pricing: Use tactics such as setting prices at ‘99’ to give the impression of a lower price or offering package deals to increase perceived value.

Other factors to take into account

• Margin: Check that your prices take into account shipping costs, marketing costs and any discounts to get a good profit margin;
• Target audience: Can your intended customers afford your prices? Is there room to implement a premium pricing strategy when targeting a high-end market?
• Flexibility is key: You may need to change prices depending on sales data, changes in competition or fluctuations in costs.

Tip: To attract a wider range of budgets, it can be beneficial to provide different versions of your product (such as basic, premium, etc.) with various features and price options.

Pricing is often not a decision that can be made once and then forgotten. Constantly observe your sales and market trends to assess whether changes are necessary.

Organising shipping

Shipping is a crucial aspect of e-commerce shops, despite its complexity. A simple and clear shipping process influences customer satisfaction and reduces cart abandonment. Here's a summary of what should be established:

Delivery areas:

• Separate delivery locations into zones (domestic, foreign, specific zones). This allows you to set different rates depending on the location.

Shipping rates:

• Fixed prices: A simple, fixed price for each parcel or item;
• Carrier-calculated rates: Incorporate real-time shipping rates from carriers such as DHL, depending on the size and destination of the parcel;
• Free shipping: This highly successful marketing strategy is good for your profits. Consider offering free shipping for orders that meet a specific threshold.

Choosing a carrier

• Top companies: DHL and FedEx offer reliable options. Examine prices, shipping speed and additional options such as insurance or tracking;
• Regional airlines can offer cheap rates to certain areas;
• Customer preferences: Consider offering customers the option of choosing between carriers during the checkout process.

WooCommerce plug-ins for shipping

Plug-ins make it easier to create shipments in your WordPress shop. They have the ability to:

• Automate the process of calculating rates, showing customers shipping costs in real time;
• Print shipping labels: Create and buy labels directly from your shop's control panel;
• Enhanced features: Provide services such as computerised packaging, estimated delivery times and international shipping documentation.

Expert advice: Clearly disclose shipping rates and estimated delivery dates on product pages and in the shopping cart to avoid negative surprises for your customers.

Payment gateways enable the secure transfer of money from the customer's bank account to yours. When making your decisions, these are the factors you should take into account:

• The most popular options, such as PayPal, Stripe, Authorize.Net and Square, are commonly used and trusted by customers;
• Transaction fees: Gateways impose a percentage of the sale amount, along with a fixed fee per transaction. Examine these fees carefully, as they directly affect your bottom line;
• Make sure the gateway you select complies with the PCI standard to protect sensitive customer information. Emphasise this fact in your shop to reassure shoppers;
• Customer satisfaction: Look for gateways that offer smooth checkout procedures and accept various forms of payment (credit cards, debit cards, digital wallets such as Apple Pay and Google Pay);
• Global sales require a gateway that can handle transactions in several currencies for international acceptance.

Payment plug-ins for WooCommerce

WooCommerce works with various payment gateways via plug-ins. These plugins manage the configuration and connection in your WordPress dashboard.

Pro tip: Provide several payment options to give customers more choice and avoid losing a sale if a payment method is not accepted.

An SSL certificate is a digital security protocol that creates an encrypted connection between your website and a user's browser. That's why it's essential for your shop:

• SSL protects sensitive data by encrypting customer information such as credit card details and passwords, making them indecipherable to potential hackers;
• It increases customer confidence: Most browsers display a padlock symbol and ‘HTTPS’ in the URL bar for websites with SSL protection. Customers can feel confident that their data is safe;
• SEO advantages: Search engines such as Google prioritise websites with SSL certificates, which can improve your position in search results;
• To meet industry security standards as part of PCI compliance, you need an SSL certificate if you're processing credit card payments.

Purchasing and configuring an SSL certificate

• Several hosting providers offer them. Make sure that the hosting plan you select comes with an SSL certificate;
• Buy individually: Services such as Let's Encrypt provide certificates free of charge. You have the option of buying more advanced SSL certificates with additional validation from certification authorities.

In addition to the homepage, product pages and checkout flow, your shop should also have the following pages:

• About us: our brand story adds personality and fosters trust with potential customers;
• Contact: make sure you offer customers several ways to get in touch with you, such as using a contact form, email address or phone number if necessary. Fast customer service builds trust in your shop;
• Frequently asked questions: provide solutions to the most frequently asked questions about shipping, returns or product details. This helps you save time by not having to answer the same questions over and over again;
• Privacy policy: describe in detail the process of collecting, storing and using customer information. Most companies are legally obliged to do this;
• Terms of service: describe the guidelines for using the site and the terms and conditions for purchasing items from your shop.

Pro tip: Although templates are an option, it's best to write these pages in a way that reflects the personality and tone of your brand. Being transparent and authentic is crucial to developing strong connections with customers.

Marketing strategies before the official opening date

Generating excitement before the shop's grand opening can help to build anticipation and acquire an initial set of customers. Here are some successful strategies:

• ‘Coming Soon’ Landing Page: Collect the email addresses of interested visitors. Provide a motivation to register, such as a special introductory offer;
• Email marketing sequences: As soon as someone signs up to your list, immediately start nurturing them! Offer sneak peeks of your products, share your brand story and generate excitement in anticipation of the launch;
• Start creating your social media presence on the platforms used by your target audience. Share sneak peeks of your products, organise giveaways and interact with potential customers;
• Content creation: If it suits your niche, consider creating a blog or producing videos that offer valuable content according to the interests of your target audience. This helps to build credibility and attract natural visitors;
• Connecting with influencers: Find small influencers in your specific area and consider establishing partnerships with them (sometimes in exchange for goods or exclusive opportunities). Their help can help you connect with a specific group of people;
• Generate excitement: Use countdown timers on your website and social media platforms to create anticipation and excitement.

All pre-launch tasks should encourage people to visit your ‘Coming Soon’ webpage to collect contact details for launch day.

Opening your online shop is a major achievement! Here's a list of things to check to make sure your debut is a success:

• Thorough testing: Check all functions several times, including twice and three times. Test orders should be placed, trying out different payment methods and experimenting with various devices to identify potential problems before they affect customers;
• Inventory and dispatch management: Ensure adequate stock levels and establish a streamlined process for fulfilling orders and coordinating shipments;
• Launching adverts: Send an advert by email and publish it on social media. Propose an exclusive discount for the launch or a time-limited offer to generate interest;
• Monitor all aspects: Monitor website traffic, order volume and conversion rates from the moment you go live. This information will be crucial for improving your shop in the future.

Tip: Try a ‘soft launch’ with a small audience to make sure everything is going well before starting a large-scale promotion. You could consider inviting friends, family or the initial subscribers to give feedback in order to identify any remaining problems.

Launching a shop is an important victory, but lasting success requires permanent effort. Here's where to focus:

Search engine optimisation (SEO)

Make sure potential customers find you on search engines like Google. This involves:

• Keyword research: use tools such as Google Keyword Planner or SEMRush to find out what people associated with your niche are researching;
• On-page optimisation: Include relevant keywords in product titles, descriptions, image alternative text and strategically in website content;
• Technical SEO: Make sure your website is fast-loading, compatible with mobile devices and has a clear structure to make it easy for search engine bots to read;
• Content marketing: Creating a blog with useful articles related to your articles is a powerful long-term SEO strategy;
• Backlinks: Create links from other reputable websites to your shop. This is indicative of search engine credibility.

Content marketing

Valuable content creates brand authority, generates traffic and sales. See:

• Blog posts: share tips, product summaries or tutorials relating to your niche;
• Product videos: show your articles in action or provide tutorial videos;
• Infographics: a visually attractive template for presenting important information;
• User-created content: encourage customers to share photos or videos of your products on social networks.

Paid advertising

Search engine adverts (Google Ads, Bing Ads): Bid on relevant keywords so that your adverts are displayed prominently in search results;
Social media ads: Use platforms such as Facebook and Instagram to reach highly targeted audiences with product-centred ads.

Email marketing

Email is a powerful source of customer retention. Use strategies such as:

• Abandoned cart recovery: Send automated email sequences to recover customers who have left items in the cart;
• Promotional emails: Announce sales, new product launches or offer exclusive discounts to email subscribers;
• Newsletters: provide valuable content, tips and information about what's going on in your company.

Good customer reviews play a crucial role in the success of e-commerce companies.

• Establish social proof: Potential customers are more inclined to believe in a product if they see that others have had favourable experiences. Display reviews visibly on product pages;
• Improve SEO: By adding reviews to your product pages, you can introduce new, content-rich keywords that can improve your search engine rankings;

Tips on how to promote reviews

• Simplify: Add a button to write reviews on product pages;
• Automated emails: After customers have had time to use the product, send post-purchase emails asking for a review a few days later;
• Offer incentives, giving small discounts or loyalty points in exchange for reviews, revealing that the review was influenced by the incentive.

Don't just pay attention to positive comments. Deal with criticism openly and constructively.

Referral systems

These organised programmes provide customers with concrete incentives to keep visiting your shop.

• Customers can accumulate loyalty points for buying products, leaving comments, sharing on social networks, etc. These points can then be converted into discounts or exclusive prizes;
• Phased programmes: Offer greater rewards as customers reach higher levels of spending or participation;
• Exclusive benefits. Offer your customers who spend more money an early entry into sales, exclusive items or personalised customer support;
• Referral programmes: Encourage customers to refer their friends by offering discounts or referral bonuses for both parties.

Don't underestimate the impact of unexpected joy and enthusiasm! Include random giveaways, personal thank you cards or surprising gifts to enhance the overall experience and make a lasting impression.

The e-commerce sector is always changing and improving. Keeping abreast of the latest trends will allow you to adjust your shop to meet the evolving needs of your customers. Below are some general trends worth following:

• Omnichannel selling: Shoppers expect a smooth shopping experience across multiple channels (website, social media and platforms). Think about extending your sales to more than just your main shop;
• Sustainability: Ethical and eco-conscious brands are becoming more important to consumers. Emphasise your eco-friendly methods in product descriptions and explore eco-friendly packaging and shipping options;
• Personalisation: Use data to provide individualised product suggestions, exclusive offers or personalised shopping experiences;
• Augmented Reality (AR) and Virtual Reality (VR): There is a possibility that these technologies will transform the way customers interact with products on the Internet (think of ‘trying on’ clothes virtually);
• Voice commerce: Improve your shop for voice search and allow customers to buy products via smart speakers.

How to keep up to date

• Industry blogs: Platforms like Shopify and BigCommerce maintain blogs that frequently discuss e-commerce trends and strategies;
• Prepare your online shop for special dates such as Black Friday or Cyber Monday;
• E-commerce conferences: Attend virtual or face-to-face e-commerce meetings to gain professional knowledge and establish contacts with other shop operators;
• Use webinars and podcasts, which are available free of charge, to acquire knowledge on a variety of e-commerce subjects.

You don't have to follow every new trend. Select practices that match your brand and your target audience and experiment with tactics before implementing major changes.

1. What are the first steps to creating an online shop in 2025?
The first steps include choosing a niche, selecting an e-commerce platform, buying a domain name and designing a user-friendly website. You'll also need to decide on payment methods and shipping options.

2. What is the best e-commerce platform for setting up an online shop in 2025?
Popular e-commerce platforms such as Shopify, WooCommerce, BigCommerce and Wix are excellent options. The best platform depends on your business needs, budget and desired level of customisation.

3. Do I need programming skills to create an online shop?
No, most modern e-commerce platforms offer drag-and-drop tools, templates and pre-built themes that make it easy to create a shop without programming knowledge. However, some customisations may require basic knowledge of HTML and CSS.

4. How can I ensure that my online shop is compatible with mobile devices?
Opt for a responsive design or theme, which automatically adjusts the layout based on the size of the device's screen. As purchases via mobile devices continue to grow, ensuring that your site is compatible with mobile devices is crucial for success.

5. How do I choose the best design for my online shop?
Favour simplicity, ease of navigation and a design that is in keeping with your brand. Make sure your product pages are visually appealing, load quickly and provide all the information needed to guide purchasing decisions.

6. What payment methods should I offer in my online shop?
Offer various payment options, such as credit/debit cards, PayPal, Apple Pay and more recent solutions such as cryptocurrencies, if your target market requires it. Providing flexibility will help you attract a wider audience.

7. How can I ensure that my online shop is safe for customers?
Use an SSL certificate to encrypt data, ensure that your payment gateway is secure and regularly update your website software to avoid vulnerabilities. Security is vital for building trust and protecting customers' sensitive information.

8. What are the key factors for a successful online shop in 2025?
A successful online shop in 2025 must have an intuitive design, fast loading times, mobile optimisation, strong SEO, personalised customer experiences and a seamless checkout process.

9. How can I manage my online shop's inventory and shipments?
You can manage inventory using the tools built into your ecommerce platform, integrate with third-party services for dropshipping or manage warehousing and shipping yourself. Choose a system that suits your business model and your resources.

10. How can I drive traffic to my new online shop?
Use SEO strategies, paid advertising (such as Google Ads or social media adverts), partnerships with influencers, email marketing and content marketing to attract visitors. Creating a strong presence on social media and taking advantage of word-of-mouth also helps.

11. What marketing strategies are most effective for new online shops?
Focus on SEO, social media marketing, email campaigns and collaborations with influencers. Offering promotions, discounts or referral programmes can also help boost initial traffic and create a loyal customer base.

12. Do I need to worry about regulations and taxes for my online shop?
Yes, make sure you comply with local and international regulations, including consumer protection laws, taxes and data privacy policies such as the GDPR. Consult a legal expert or accountant to avoid potential problems in the future.

Creating a thriving e-commerce site requires a mixture of meticulous planning, strategic implementation and a willingness to acquire new skills and adjust. Let's review the key points we've covered.

• Focus on your specific market: Having a clear niche simplifies marketing and minimises competition;
• Give importance to the user experience: Create an attractive shop layout that is easy to explore and suitable for all types of devices.
• Look carefully for products, take quality photographs and create attractive descriptions that emphasise advantages rather than features.
• Strategic marketing involves using a combination of SEO, content marketing, paid advertising and email marketing to target your perfect customers and increase sales.
• Treat the customer like royalty: Providing exceptional customer service, collecting and responding to feedback and offering loyalty programmes helps to create a dedicated customer base that drives repeat purchases.

Don't forget that setting up an online shop is a process, not an end goal! Start by establishing a solid base, take your customers' needs into account, monitor your data and constantly improve and refine your shop.

Studio.351 develops professional online shops for companies in all areas. Contact us and we'll offer you the best solution.

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