Improve organic traffic and website ranking | Guide
In this guide, we'll look at practical tips and strategies to help you get more organic traffic and, more importantly, establish a meaningful connection with visitors
Generating constant organic traffic is like fuelling the spread of your website with a sustained source of energy. When done correctly, it attracts a consistent flow of visitors without requiring expensive adverts. What does it take to increase website rankings and maintain website traffic? Please note: Content is not just about keywords.
SEO involves more than what is immediately apparent. Topics covered include identifying your audience, offering value and ensuring that you attract the right individuals and not just a large quantity. In the end, meaningful interaction is more valuable than meaningless clicks.
Start improving your website's ranking and expanding your online visibility.
SEO involves more than what is immediately apparent. Topics covered include identifying your audience, offering value and ensuring that you attract the right individuals and not just a large quantity. In the end, meaningful interaction is more valuable than meaningless clicks.
Start improving your website's ranking and expanding your online visibility.
1
Proven methods for acquiring organic traffic to websites
There is no single established method for increasing organic traffic. In fact, it's a mix of several strategies that, when used simultaneously, can result in lasting expansion. We'll reveal the most powerful SEO strategies that can make a difference to your results.
High-quality content is essential for a successful SEO strategy, no exceptions allowed! The main responsibility of search engines is to ensure that individuals locate the exact solution to their search queries. They therefore focus on content that is unique, useful and personalised to the user's goal.
According to Google's guidelines on creating useful, reliable content that prioritises people, understanding the purpose of a search helps you serve your audience better. To achieve this, your content must specifically respond to the needs of your target audience and provide them with valuable information that goes beyond keywords. What is the purpose of the search? Are they evaluating alternatives? Or are they prepared to buy? Your content should respond directly to specific needs.
For example, if your objective is information research, you should offer complete guides or in-depth tutorials to fulfil this objective. However, for commercial purposes, comparison pieces, case studies or analyses can be more effective. If you need help creating personalised content, our content marketing services can help you develop strategies that attract and convert.
In addition to text, the inclusion of different types of content, such as infographics, videos and interactive tools, can increase user interaction and respond to different learning preferences. These layouts help retain visitors on your website for a longer period of time, decrease bounce rates and increase dwell time, which leads to positive feedback from search engines.
Backlinks from reputable websites act as an endorsement for your content, showing search engines that your site is reliable and credible. This improves your position in search engine results and increases organic website visitors.
Having many popular and respected links can increase Google's trust in your website.
To get top-level backlinks, think about these tactics:
Of course, not all backlinks carry the same weight - quality is more important than quantity. Having a small number of backlinks from reputable sources within your industry is more beneficial than having many from unreliable sources. That's why we suggest that you focus on obtaining them from trusted websites within the area, rather than striving for large quantities.
When considering keywords, avoid focusing on general terms. Instead of concentrating on general keywords, look for longer, more specific phrases that are unique and have less competition, but which can attract highly targeted visitors. In simpler terms, although these important terms may not receive a high search volume, users who use them are more inclined to interact with the content.
For example, instead of targeting ‘branding services’, focus on ‘branding services for technology companies’ or ‘branding services for SaaS companies’. These specific keywords target a specific audience, making it easier to get a higher ranking in search results.
Use tools such as Ahrefs or Serpstat to discover long-tail phrases that are being searched for by the public. Don't neglect voice search! As the use of smart devices continues to increase, more individuals are opting for conversational searches, such as ‘How can I optimise my content for SEO?’, rather than short, fragmented queries. Focusing on these organic, question-based keywords can increase your website traffic.
To ensure the success of your website, you need to continually publish new, high-quality content. Regular updates contribute to increased rankings and natural traffic. Ignoring this can result in decreased visibility and a loss of momentum for your website.
Creating new content improves your search engine rankings, establishes trust with your audience and demonstrates that your site is current and important.
What impact does this have on SEO? Search engines are more attracted to websites that provide new content on a regular basis. Publishing content regularly can help increase the frequency with which search engines visit your website, thereby improving your ranking. It also grabs the attention of your viewers. If people know that you consistently share useful content, they'll keep coming back for additional content.
In addition, you should follow a well-defined plan.
Another beneficial habit is to establish a content calendar and stick to a consistent schedule. You don't have to publish every day, but it's important to maintain consistency. This could mean publishing once a week or once a month.
When it comes to being consistent, make sure your older messages stay current. What was important twelve months ago may not be relevant now. Search engines favour current and accurate content. If your blog posts start to look outdated, try updating them.
By constantly updating current content, you maintain the trust of your audience and improve your site's presence in search engine rankings.
There are a few options for carrying out this task: updating data, introducing new perspectives and correcting any obsolete details. This significantly increases the importance of your content and gives you a renewed chance of success. Although it can be tiring to constantly produce new material, you can achieve the same results in attracting traffic simply by updating existing content.
What's more, when you update, publicise that information once again. Post it on social media, distribute it via newsletters and see an increase in engagement from a wider audience.
Have you noticed search results that are highlighted with additional information, such as bookmarks or images? These are called rich snippets, which have the ability to improve your presence in search engine results.
Make sure your content is structured in a clear format so that search engines maximise your chances of appearing as rich snippets. Where appropriate, you should consider using bullet points, tables and numbered lists. Also, make sure you include schema markup on your pages. This improves the way search engines understand your content, increasing your chances of appearing in rich snippets.
Get a higher ranking and guarantee featured snippets by creating well-organised content.
For example, when creating a recipe, make sure you incorporate a straightforward sequential list. Make sure that5 the answer is straightforward and easy to understand when it comes to a frequently asked question. This way, both search engines and users will opt for this particular post over others. Yoast and similar tools can provide valuable help in this regard.
Schema markup is crucial to helping search engines understand your content more effectively. Adding elements such as product prices, event dates, ratings and more can improve the presentation of the page in search results. This data has the potential to increase the attractiveness of your listing, resulting in higher click-through rates. More clicks result in increased traffic.
Structured data can also affect the presentation in advanced results, such as featured snippets or knowledge panels, increasing the visibility of your content on the search results page. If you haven't already included them on your website, there are various tools available to make the process easier. Google's Structured Data Markup Assistant is a great place to start.
Internal linking, which involves linking different pages within the website, may not sound exciting, but it has significant power. It helps spread the authority of the site, making it easier for search engines to navigate and catalogue its content. It also improves user retention by directing them to relevant content.
Let's think about a real-life example. When you create a blog post on SEO tactics, make sure you include links to other related articles you've written, such as one on link building or keyword research. By doing so, you can improve SEO and elevate the user experience by allowing visitors to effortlessly access additional information on their favourite topics, thus engaging them on your website.
Make sure you use descriptive anchor text when creating internal links. Instead of using the phrase ‘click here’, provide a detailed description of what users will find when they follow the link - this has an impact on your SEO and helps readers understand your destination.
A big warning sign is broken links and pages, indicated by a 404 error. The reality is that if a visitor encounters a 404 error, they will probably leave the website immediately, negatively affecting your bounce rate. What's more, search engines can lower your ranking if they find an abundance of identical problems.
To avoid this, make sure you audit your website frequently. Once you've found a non-functional page, set up a 301 redirect to a suitable page to maintain any link equity and provide a smooth user experience.
Monitor your website frequently to resolve any problems before they affect your search engine ranking.
However, inexperienced individuals may find it difficult and complicated to resolve broken links and pages without technical knowledge, leading to potential complications. To get accurate results and avoid problems, team up with technical SEO experts who focus on efficiently addressing and resolving such issues.
Page titles are very important because they are usually the initial content seen by users and search engines. Incorporate the main keywords and clearly describe your content to make it strong and to the point.
Instead of opting for a broad title such as ‘Marketing strategies’, choose a more focussed one, such as ‘5 effective marketing tactics to boost your business growth’. This title tells users what to expect and contains keywords that can improve your ranking.
Make sure titles are concise (50-60 characters) for a complete presentation in search results. On the other hand, avoid using clickbait, because although catchy titles can generate initial clicks, if the content disappoints, viewers will leave immediately, leading to an increase in the bounce rate.
YouTube is a vast platform that offers a fantastic opportunity to connect with a wide audience. What's more, producing engaging video content can help drive traffic to your website. These materials work particularly well for how-to guides, tutorials or product presentations.
Make sure you add links to your website in the description and guide viewers to specific landing pages. Also remember to include keywords in titles, designations and labels. This helps improve the position of your videos on YouTube and Google.
Using social media is one of the most effective methods for publicising content and increasing website traffic. Using Facebook, Twitter, LinkedIn or Instagram to share web pages allows you to expand your audience reach.
Tailor your posts to individual networks to get the best results. For example, Pinterest and Instagram are excellent for visual content, while LinkedIn is ideal for in-depth articles or expert opinions. Don't underestimate the power of hashtags - they have the potential to increase the visibility of your content and attract new audiences to your publications.
Social networks provide a fantastic opportunity to distribute your new content.
Interact with your audience, take part in conversations and re-share your content to those who may not have seen it initially. Organising exciting competitions or prize draws is another successful method of generating website visitors.
If you haven't already created a blog, it's essential to do so now, as it's a proven way of interacting with readers. By having a dedicated section on your website or platform, you can focus on specific keywords, provide valuable information and position yourself as an expert in your field.
Having a blog allows you to interact with your audience. Getting comments, shares and email subscriptions can help create a community around your content. What's more, these resources are easily disseminated on social networking sites, providing another way to publicise the website.
Blogging is more than just writing. It involves consistency, strategy and valuable content, which makes it a difficult task.
However, blogging is only effective when it is done consistently and strategically. Make sure the content is of high quality, carefully researched and centred on specific keywords. It may require some patience, but eventually it can generate a significant amount of traffic.
- Generate unique and valuable content tailored to the client's objective
High-quality content is essential for a successful SEO strategy, no exceptions allowed! The main responsibility of search engines is to ensure that individuals locate the exact solution to their search queries. They therefore focus on content that is unique, useful and personalised to the user's goal.
According to Google's guidelines on creating useful, reliable content that prioritises people, understanding the purpose of a search helps you serve your audience better. To achieve this, your content must specifically respond to the needs of your target audience and provide them with valuable information that goes beyond keywords. What is the purpose of the search? Are they evaluating alternatives? Or are they prepared to buy? Your content should respond directly to specific needs.
For example, if your objective is information research, you should offer complete guides or in-depth tutorials to fulfil this objective. However, for commercial purposes, comparison pieces, case studies or analyses can be more effective. If you need help creating personalised content, our content marketing services can help you develop strategies that attract and convert.
In addition to text, the inclusion of different types of content, such as infographics, videos and interactive tools, can increase user interaction and respond to different learning preferences. These layouts help retain visitors on your website for a longer period of time, decrease bounce rates and increase dwell time, which leads to positive feedback from search engines.
- Create authoritative backlinks
Backlinks from reputable websites act as an endorsement for your content, showing search engines that your site is reliable and credible. This improves your position in search engine results and increases organic website visitors.
Having many popular and respected links can increase Google's trust in your website.
To get top-level backlinks, think about these tactics:
- Write guest blog posts. You can enlighten a new audience by contributing guest articles to industry websites related to your field. This also provides an opportunity to link to your own content, increasing visibility and credibility;
- Build backlinks. Another useful tactic is to find bad links on external websites and recommend exchanging them with your own material. It's a win-win: they fix the bad link and you gain a valuable link. Tools such as Moz's Backlink Checker or Majestic are very useful for discovering these opportunities.
Of course, not all backlinks carry the same weight - quality is more important than quantity. Having a small number of backlinks from reputable sources within your industry is more beneficial than having many from unreliable sources. That's why we suggest that you focus on obtaining them from trusted websites within the area, rather than striving for large quantities.
- Concentrate on specific, detailed keywords
When considering keywords, avoid focusing on general terms. Instead of concentrating on general keywords, look for longer, more specific phrases that are unique and have less competition, but which can attract highly targeted visitors. In simpler terms, although these important terms may not receive a high search volume, users who use them are more inclined to interact with the content.
For example, instead of targeting ‘branding services’, focus on ‘branding services for technology companies’ or ‘branding services for SaaS companies’. These specific keywords target a specific audience, making it easier to get a higher ranking in search results.
Use tools such as Ahrefs or Serpstat to discover long-tail phrases that are being searched for by the public. Don't neglect voice search! As the use of smart devices continues to increase, more individuals are opting for conversational searches, such as ‘How can I optimise my content for SEO?’, rather than short, fragmented queries. Focusing on these organic, question-based keywords can increase your website traffic.
- Publish content regularly
To ensure the success of your website, you need to continually publish new, high-quality content. Regular updates contribute to increased rankings and natural traffic. Ignoring this can result in decreased visibility and a loss of momentum for your website.
Creating new content improves your search engine rankings, establishes trust with your audience and demonstrates that your site is current and important.
What impact does this have on SEO? Search engines are more attracted to websites that provide new content on a regular basis. Publishing content regularly can help increase the frequency with which search engines visit your website, thereby improving your ranking. It also grabs the attention of your viewers. If people know that you consistently share useful content, they'll keep coming back for additional content.
In addition, you should follow a well-defined plan.
Another beneficial habit is to establish a content calendar and stick to a consistent schedule. You don't have to publish every day, but it's important to maintain consistency. This could mean publishing once a week or once a month.
- Review material that is no longer current
When it comes to being consistent, make sure your older messages stay current. What was important twelve months ago may not be relevant now. Search engines favour current and accurate content. If your blog posts start to look outdated, try updating them.
By constantly updating current content, you maintain the trust of your audience and improve your site's presence in search engine rankings.
There are a few options for carrying out this task: updating data, introducing new perspectives and correcting any obsolete details. This significantly increases the importance of your content and gives you a renewed chance of success. Although it can be tiring to constantly produce new material, you can achieve the same results in attracting traffic simply by updating existing content.
What's more, when you update, publicise that information once again. Post it on social media, distribute it via newsletters and see an increase in engagement from a wider audience.
- Maximise for improved search results
Have you noticed search results that are highlighted with additional information, such as bookmarks or images? These are called rich snippets, which have the ability to improve your presence in search engine results.
Make sure your content is structured in a clear format so that search engines maximise your chances of appearing as rich snippets. Where appropriate, you should consider using bullet points, tables and numbered lists. Also, make sure you include schema markup on your pages. This improves the way search engines understand your content, increasing your chances of appearing in rich snippets.
Get a higher ranking and guarantee featured snippets by creating well-organised content.
For example, when creating a recipe, make sure you incorporate a straightforward sequential list. Make sure that5 the answer is straightforward and easy to understand when it comes to a frequently asked question. This way, both search engines and users will opt for this particular post over others. Yoast and similar tools can provide valuable help in this regard.
- Use schema markup to increase visibility
Schema markup is crucial to helping search engines understand your content more effectively. Adding elements such as product prices, event dates, ratings and more can improve the presentation of the page in search results. This data has the potential to increase the attractiveness of your listing, resulting in higher click-through rates. More clicks result in increased traffic.
Structured data can also affect the presentation in advanced results, such as featured snippets or knowledge panels, increasing the visibility of your content on the search results page. If you haven't already included them on your website, there are various tools available to make the process easier. Google's Structured Data Markup Assistant is a great place to start.
- Improve internal links to improve navigation
Internal linking, which involves linking different pages within the website, may not sound exciting, but it has significant power. It helps spread the authority of the site, making it easier for search engines to navigate and catalogue its content. It also improves user retention by directing them to relevant content.
Let's think about a real-life example. When you create a blog post on SEO tactics, make sure you include links to other related articles you've written, such as one on link building or keyword research. By doing so, you can improve SEO and elevate the user experience by allowing visitors to effortlessly access additional information on their favourite topics, thus engaging them on your website.
Make sure you use descriptive anchor text when creating internal links. Instead of using the phrase ‘click here’, provide a detailed description of what users will find when they follow the link - this has an impact on your SEO and helps readers understand your destination.
- Repair and reroute web pages that aren't working
A big warning sign is broken links and pages, indicated by a 404 error. The reality is that if a visitor encounters a 404 error, they will probably leave the website immediately, negatively affecting your bounce rate. What's more, search engines can lower your ranking if they find an abundance of identical problems.
To avoid this, make sure you audit your website frequently. Once you've found a non-functional page, set up a 301 redirect to a suitable page to maintain any link equity and provide a smooth user experience.
Monitor your website frequently to resolve any problems before they affect your search engine ranking.
However, inexperienced individuals may find it difficult and complicated to resolve broken links and pages without technical knowledge, leading to potential complications. To get accurate results and avoid problems, team up with technical SEO experts who focus on efficiently addressing and resolving such issues.
- Improving online page titles
Page titles are very important because they are usually the initial content seen by users and search engines. Incorporate the main keywords and clearly describe your content to make it strong and to the point.
Instead of opting for a broad title such as ‘Marketing strategies’, choose a more focussed one, such as ‘5 effective marketing tactics to boost your business growth’. This title tells users what to expect and contains keywords that can improve your ranking.
Make sure titles are concise (50-60 characters) for a complete presentation in search results. On the other hand, avoid using clickbait, because although catchy titles can generate initial clicks, if the content disappoints, viewers will leave immediately, leading to an increase in the bounce rate.
- Use YouTube videos to increase brand exposure
YouTube is a vast platform that offers a fantastic opportunity to connect with a wide audience. What's more, producing engaging video content can help drive traffic to your website. These materials work particularly well for how-to guides, tutorials or product presentations.
Make sure you add links to your website in the description and guide viewers to specific landing pages. Also remember to include keywords in titles, designations and labels. This helps improve the position of your videos on YouTube and Google.
- Share links to websites on social platforms
Using social media is one of the most effective methods for publicising content and increasing website traffic. Using Facebook, Twitter, LinkedIn or Instagram to share web pages allows you to expand your audience reach.
Tailor your posts to individual networks to get the best results. For example, Pinterest and Instagram are excellent for visual content, while LinkedIn is ideal for in-depth articles or expert opinions. Don't underestimate the power of hashtags - they have the potential to increase the visibility of your content and attract new audiences to your publications.
Social networks provide a fantastic opportunity to distribute your new content.
Interact with your audience, take part in conversations and re-share your content to those who may not have seen it initially. Organising exciting competitions or prize draws is another successful method of generating website visitors.
- Create a blog
If you haven't already created a blog, it's essential to do so now, as it's a proven way of interacting with readers. By having a dedicated section on your website or platform, you can focus on specific keywords, provide valuable information and position yourself as an expert in your field.
Having a blog allows you to interact with your audience. Getting comments, shares and email subscriptions can help create a community around your content. What's more, these resources are easily disseminated on social networking sites, providing another way to publicise the website.
Blogging is more than just writing. It involves consistency, strategy and valuable content, which makes it a difficult task.
However, blogging is only effective when it is done consistently and strategically. Make sure the content is of high quality, carefully researched and centred on specific keywords. It may require some patience, but eventually it can generate a significant amount of traffic.
2
How to manage and why to regulate organic search traffic
It is crucial for a website's visibility to have effective strategies and, at the same time, determine its success. Tools such as Google Analytics 4 (GA4) are essential in this context, offering in-depth information on user actions and important metrics for evaluating website performance.
Monitor user actions to ensure you're on the right track
As far as metrics are concerned, organic traffic is essential. It indicates the number of visitors arriving from search engines, giving a transparent picture of the effectiveness of your SEO tactics. If your website doesn't receive much organic traffic, try re-evaluating your keyword or content strategy.
Bounce rate and session duration are also very important factors. A high value for the first metric indicates that visitors are leaving after viewing only one page, possibly indicating that the content is not engaging or applicable. The second allows you to see specific sites where individuals have brief visits. Both metrics provide suggestions for improving Page Load Speed, Content Quality or for optimising navigation in order to attract users for a longer period of time.
In addition to these measurements, session recordings and heat maps offer more information. Heat maps show you the most interesting parts of your pages, tracking where visitors click and scroll. On the other hand, session recordings allow you to witness how users move around your website, exposing possible usability problems.
Hit maps help you gain a deeper understanding of users
To maximise the tools' potential, you can generate customised reports in GA4 and focus on the most important information.
For more details, see our guide How to create customised reports in Google Analytics 4.
If you have any doubts about how to get the most out of GA4, our Google Analytics consultancy services can offer personalised guidance to help you align your analyses with your objectives.
Monitor user actions to ensure you're on the right track
As far as metrics are concerned, organic traffic is essential. It indicates the number of visitors arriving from search engines, giving a transparent picture of the effectiveness of your SEO tactics. If your website doesn't receive much organic traffic, try re-evaluating your keyword or content strategy.
Bounce rate and session duration are also very important factors. A high value for the first metric indicates that visitors are leaving after viewing only one page, possibly indicating that the content is not engaging or applicable. The second allows you to see specific sites where individuals have brief visits. Both metrics provide suggestions for improving Page Load Speed, Content Quality or for optimising navigation in order to attract users for a longer period of time.
In addition to these measurements, session recordings and heat maps offer more information. Heat maps show you the most interesting parts of your pages, tracking where visitors click and scroll. On the other hand, session recordings allow you to witness how users move around your website, exposing possible usability problems.
Hit maps help you gain a deeper understanding of users
To maximise the tools' potential, you can generate customised reports in GA4 and focus on the most important information.
For more details, see our guide How to create customised reports in Google Analytics 4.
If you have any doubts about how to get the most out of GA4, our Google Analytics consultancy services can offer personalised guidance to help you align your analyses with your objectives.
3
FAQ
- What is organic traffic?
- Why is organic traffic important?
- How can I improve my organic traffic?
- Optimising the site for SEO: This includes on-page SEO (optimising keywords, meta descriptions, headings, etc.), improving site speed and enhancing the user experience;
- Creating relevant, high-quality content: Regularly publishing content that answers your audience's questions or offers value can help improve search engine positioning;
- Building quality backlinks: Obtaining backlinks from trusted sites shows search engines that your content is relevant;
- Optimisation for mobile devices: Ensuring that your site is responsive on mobile devices is essential, as search engines prioritise mobile indexing;
- Optimising for local searches: If your business serves a local community, optimising for local SEO can help attract more relevant traffic.
- What role do keywords play in improving organic traffic?
- How long does it take to see the results of improvements in organic traffic?
- What is the difference between on-page SEO and off-page SEO?
Off-page SEO involves strategies carried out outside your site, such as building backlinks, social media signals and mentions on authority sites.
- How important is user experience (UX) for increasing organic traffic?
- How can I track improvements in organic traffic?
- What role does content marketing play in attracting organic traffic?
- Do social networks help increase organic traffic?
- Is it possible to improve organic traffic without using paid adverts?
- What are the most common mistakes that hinder organic traffic growth?
- Neglecting keyword research and targeting inappropriate keywords;
- Focusing on quantity rather than quality when creating content;
- Ignoring technical aspects of SEO, such as site speed and mobile optimisation;
- Not building quality backlinks;
- Not updating or refreshing outdated content;
- Avoiding these mistakes and adopting best practices can help to significantly improve your organic traffic over time.
- Should I focus on broad or long-tail keywords to improve organic traffic?
4
Summary
To increase organic traffic and improve website rankings, a strategic plan and patience are essential. With these tactics in place, you will establish a robust online visibility that consistently attracts the right audience. With changes in search engines and user behaviour, it's crucial to be adaptable and monitor effective strategies.
If you're ready to improve your website or need specialised assistance, our SEO and Website Promotion Services can provide the additional help you need. By maintaining a constant effort and a strategic approach, you can expect a gradual increase in your organic traffic and overall long-term success.
If you're ready to improve your website or need specialised assistance, our SEO and Website Promotion Services can provide the additional help you need. By maintaining a constant effort and a strategic approach, you can expect a gradual increase in your organic traffic and overall long-term success.
Want to master SEO? Discover everything you need to know to optimise your website, increase your traffic and reach the top of Google with foolproof strategies!
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