SEO Consulting: Increase Your Website's Traffic and Conversions

When it comes to SEO (Search Engine Optimisation), many companies say they implement it, but not all of them employ a specialist in this area. After all, as well as managing tasks such as content creation, you also have various obligations and commitments that prevent you from devoting the appropriate time to this strategy.

Therefore, hiring an SEO consultancy may be the most sensible option for your business. By collaborating with experts in the field, you can increase the efficiency of your pages and, consequently, increase the importance of your brand in the digital landscape or improve the return on your investments.

What is SEO consulting?

SEO consultancy is a specific service designed to improve the visibility and ranking of a website in search engine results, such as Google or Bing.

This service is offered by independent experts or companies specialising in SEO and includes a variety of strategies and methods aimed at improving a website's position on search engine results pages (SERPs), encompassing technical SEO, on-page SEO and off-page SEO.

The main objective of an SEO consultancy is to assess, review and guide the strategy implemented by a company with regard to optimising a website.
The aim is to lead an organisation towards optimum performance, either by identifying significant errors or by outlining the strategies to be implemented.
Digital marketing consultancy, for example, has a broader scope, aiming to maximise different strategies.

In the field of SEO consultancy, the tasks are considerably more targeted and dedicated exclusively to improving the effectiveness of a web page or website in online search engines.

This consultancy service is becoming increasingly essential in the market, as not all companies have the right structure to meet the demands needed to achieve acceptable results.

Many companies don't have a marketing team or only one employee. How can you expect impressive results from your digital marketing initiatives when your team is so limited in size? To do this, you need the assistance of people with expertise in the field - qualified website optimisation specialists - who can offer the experience you need to increase the effectiveness of your strategy.

The main objective of SEO consulting is to help an organisation discover the most effective strategies for optimising the use of the resources available in the industry.

What are the categories of SEO consulting?

SEO consulting can be categorised into several types, based on the scope, the client's objectives and the methods used.

In certain regions, they are considered separate services, while other companies see them as components of a single package. In general, these are the main categories of SEO services:

Technical SEO consulting

Focuses on the structure of the site, such as loading speed, HTML coding, JavaScript implementation, mobile responsiveness, sitemaps and various other aspects. It is perfect for sites that need solutions to indexing problems and to improve their structure.

SEO content consulting

Focuses on developing, improving and planning content. This form of consultancy assesses the importance and quality of content, carries out keyword research and explores ways of improving content to attract and engage people.

Local SEO consulting services

Ideal for companies that have a tangible aspect or a designated geographical area. Includes improvements to Google My Business, regional directories and tactics to increase visibility in local search results.

SEO consulting for e-commerce

Tailored to online retailers, it focuses on improving e-commerce product, category and brand pages, as well as developing strategies to increase visibility in product and category searches.

International SEO consulting

This type of consultancy is aimed at companies looking to extend their online visibility in several countries and languages (international SEO).
It involves improving websites for various geographical areas and cultures, modifying content, URL formats and meta-tags for different languages.
It also involves handling and improving hreflang tags to ensure that the right content is presented to the right audience.
Crucial for companies looking to adopt a worldwide strategy and seeking to engage and satisfy customers from various global markets.

What are the phases of a consultancy?

However, how does the service actually work in real-life scenarios when you hire an SEO consultancy? To help you better understand this service and eliminate any uncertainties regarding the actions that will take place in your organisation, we have outlined several key steps in this process.

Remember that these procedures may vary according to the scope of services, so always check with the company or professional in charge.

Preliminary assessment and performance evaluation

The initial phase of an SEO service consists of assessing the extent to which existing optimisation efforts are improving search engine rankings.
This requires a thorough examination of the current site and the SEO strategies already in place, including an assessment of analytical data, site architecture, current content and the backlinks profile. This is where we capture a kind of snapshot of the present.
Improvements to this strategy can only be identified by analysing what is being implemented.

Examining competitors and keywords

Now it's time to examine your competitors. In other words, how well are your competitors performing? A crucial aspect, since you're competing with them every day for the consumer's attention - in the form of clicks.
The consultant carries out exhaustive keyword research to identify the most relevant terms for the client's activity. It takes into account the search volume and the intention behind user queries, as well as competitors' rankings for those keywords.

Strategic planning

Armed with the information, developing a roadmap becomes simpler, which means effective strategic SEO planning.
It's time to identify which SEM (Search Engine Marketing) strategies will be most effective, which need to be replaced and the main actions needed to improve performance. These usually consist of the following actions.

Technical optimisation for search engines

This phase emphasises fine-tuning the technical elements of the site to ensure optimum indexing by search engines. It includes improvements to the site's architecture, loading speed, mobile responsiveness, URL optimisation, the application of canonical tags and the incorporation of structured data. The configuration of the robots.txt file and indexing instructions are also examined.

Content creation

The consultancy can also offer services related to Content Marketing, such as what your company creates to reinforce your brand's significance and attract organic traffic, for example.
The experts will determine which formats, themes and resources can be most beneficial to your business when developing new content.
In addition, taking into account keyword analysis and various other factors observed, the site's content is refined to ensure relevance and high quality.

Improving the user experience (UX)

During this phase, SEO consultancy also focuses on the user experience. This involves ensuring that the site is user-friendly, that pages load quickly and that content is presented in a clear and appealing way.
User experience and SEO play a crucial role in this context, as they directly influence conversion rates and the metrics that search engines use to evaluate and rank websites.

Link building

Another crucial responsibility that an SEO consultancy can take on is link building, which refers to the authority of a web page.
The more links pointing to your site, the greater its importance from the perspective of search engines, and this can also be an area for improvement. This helps to establish domain authority and improve search rankings.
However, it is crucial to recognise that SEO consultancy can differ based on the company's objectives. Ultimately, not everyone wants the same result, which makes each circumstance distinct. Sometimes inadequate competitor analysis prevents better performance, while other times it's a deficiency in relevant content.

Continuous evaluation and modification

Search engine optimisation is an ongoing effort. After the initial set-up, the consultant observes the site's performance using tools such as Google Analytics and Google Search Console, assessing traffic, user interactions and advances in SERP rankings. According to this information, continuous modifications are implemented to improve the strategy and results.

When is it appropriate to hire an SEO service?

Not sure if now is the right time to hire an SEO consultant? Here are several key reasons why this is the ideal time to hire this service. Take a look and see if this is the case for you!

Creating a new website

When you're creating or introducing a new website, it's crucial to implement effective SEO strategies right from the start. An SEO consultancy can ensure that the site is built with an optimised layout for search engines, preventing potential problems that could affect visibility and traffic in the future.

Website redesign

Just like starting a new website, if you're considering a redesign or moving your site to a different platform, it's a perfect opportunity for SEO consultancy. It will help maintain your rankings and improve the new site for better performance in search results.

Poor performance

If your site is facing a decline in rankings, a drop in organic traffic or minimal conversion rates, especially following updates from search engines like Google, an SEO consultant can identify the problems and apply solutions.
SEO specialists can locate and correct technical, content or link-building problems that prevent your site from reaching its full potential in the current environment.

New markets

If your company intends to grow in new geographical or linguistic markets, as discussed under international SEO, SEO consultancy can help adapt your content and strategy for these new audiences, ensuring that your site remains relevant and accessible to them.

Need for an improved content strategy

If you need a more efficient content strategy to captivate and engage your target audience, a consultancy focused on content SEO can provide essential information and guidance to improve the quality and meaning of your content.

Insufficient internal resources or expertise

If your organisation doesn't have enough in-house knowledge or resources to successfully manage SEO, hiring an external consultancy can offer the assistance you need to develop and maintain a solid SEO strategy

What are the advantages of obtaining this service?

Now that you've understood what it is and the process of hiring an SEO consultancy, why not discover the advantages of this service?

That way, there will be no doubt about the importance of relying on experts to guide the next strategies to be implemented by your organisation.

Easier to localise the product/service available

The main objective of any SEO plan is to improve the ranking of a specific URL in the various search engines. Through consultation, errors can be rectified and, consequently, better positioning achieved.

Increased time on site

An additional advantage of seeking the assistance of experts in the quest for better performance is the increase in the duration of users' engagement with your pages.
For example, a decrease in the bounce rate increases the authority and relevance of your site, indicating that the content provided is genuinely relevant to the user.

More cost-effective marketing investments

Hiring an SEO consultancy service can also be crucial to optimising the use of the resources available to the Marketing department.
In this way, you won't waste time and resources on endeavours that do little for your business, instead focusing on what really pays off.

Greater efficiency

If your team is small and doesn't have the resources for your SEO strategy, a consultancy can simplify things for your staff.
With established routes, specialists can focus on more strategic and effective measures, avoiding wasted time and increasing productivity.

What are the typical costs?

Another fundamental aspect to consider before engaging an SEO consultancy is to understand the cost of this service, right?

As already mentioned, the stages of each process differ according to the company's objectives, and the fees charged vary accordingly. In general, they are as follows:

Small companies

Smaller companies usually have more direct objectives, a limited clientele and therefore significant opportunities for expansion.
Typically, SEO consultancy for companies of this size ranges from $150 to $500 per month, providing essential help to compensate, for example, for the lack of specialised experts.

Medium-sized companies

For medium-sized companies, the costs are usually higher, as there is a greater demand for services and more experts involved in the process. You can count on an SEO consultancy service for around $500 to $1500 per month.

Large companies

Large companies often have to compete with other organised entities and have to manage a larger client base. Consequently, the costs are also high, as additional services need to be incorporated into the consultancy contract, and you can find monthly fees ranging from $1500 to $5000 per month.

FAQ

1. What is SEO consulting?
SEO consulting involves working with a professional to improve a website’s search engine optimization (SEO) strategy. An SEO consultant provides expertise and guidance on how to optimize your website for search engines to increase visibility, traffic, and conversions.

2. Why do I need an SEO consultant?
An SEO consultant helps you understand and implement effective SEO strategies. If you're not seeing the desired results from your website, a consultant can pinpoint issues, recommend improvements, and help boost your rankings on search engines like Google.

3. How do SEO consultants improve website rankings?
SEO consultants analyze various aspects of your website, including content, technical SEO, backlinks, site structure, and keyword strategy. They provide tailored recommendations and execute strategies to enhance these factors, ultimately improving your website's position in search results.

4. What should I expect from an SEO consulting service?
Expect a detailed analysis of your current SEO performance, including keyword rankings, traffic, and backlinks. The consultant will suggest an SEO strategy and may offer implementation services, ongoing monitoring, and reporting on progress over time.

5. How long does it take to see results from SEO consulting?
SEO is a long-term strategy, and it can take anywhere from a few weeks to several months to see significant results, depending on factors like the competitiveness of your industry and the current state of your website.

6. How much does SEO consulting cost?
The cost of SEO consulting varies depending on factors like the consultant’s experience, the scope of the project, and the level of ongoing services required. Some consultants charge hourly rates, while others offer fixed-price packages.

7. Can SEO consulting help my local business?
Yes, SEO consulting can significantly benefit local businesses. Local SEO strategies, such as optimizing for “near me” searches and managing Google My Business, help your business appear in relevant local search results, bringing more customers in your area.

8. What’s the difference between SEO consulting and SEO services?
SEO consulting involves strategic advice and guidance, while SEO services typically include the hands-on work of implementing those strategies. Some consultants offer both consulting and implementation, while others focus solely on providing recommendations.

9. How can I choose the right SEO consultant for my business?
When choosing an SEO consultant, look for a proven track record, client testimonials, and a clear approach to SEO. It's important to discuss your goals and ensure the consultant understands your business needs and industry challenges.

10. How do I measure the success of SEO consulting?
Success is typically measured by improvements in search engine rankings, organic traffic, and conversion rates. Consultants may provide regular reports and use tools like Google Analytics to track progress and adjust strategies accordingly.

11. Will SEO consulting work for my eCommerce site?
Yes, SEO consulting is especially valuable for eCommerce sites. A consultant can help optimize product pages, improve site architecture for better navigation, enhance product descriptions for keyword relevance, and optimize your site for mobile users.

12. Do SEO consultants guarantee results?
While an experienced SEO consultant will make strategic recommendations and implement best practices, no one can guarantee specific rankings or outcomes. SEO is influenced by various factors, including search engine algorithm updates.

13. How do SEO consultants keep up with changing trends?
SEO consultants stay up to date by attending industry conferences, reading SEO blogs, and continually testing strategies. SEO is always evolving, and the best consultants are proactive about adapting to changes in search engine algorithms and market trends.

14. Can I handle SEO on my own instead of hiring a consultant?
It’s possible to handle SEO on your own, but it requires time, expertise, and a deep understanding of SEO best practices. An SEO consultant can help expedite the process, ensure you're using the most effective strategies, and avoid costly mistakes.

Summary

SEO consulting is an essential service for companies wishing to improve their online visibility and attract more customers through search engines. It consists of implementing various tactics, such as optimising keywords, improving the structure of the site and creating relevant content, with the aim of ensuring that the site is well positioned in search results.

With growing competition in the digital world, having a specialised consultancy is essential to stand out. Studio.351 is a company that offers high-quality SEO consultancy, helping companies to develop effective strategies and achieve better results in organic searches. With a team of experts, Studio.351 analyses and implements the best practices to optimise the client's website, resulting in an increase in traffic and conversions.

Investing in SEO is a long-term strategy that, with the help of qualified professionals, can generate sustainable results with a major impact on the growth of your online business.

Want to master SEO? Discover everything you need to know to optimise your website, increase your traffic and reach the top of Google with foolproof strategies!

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