The Google search engine depends on numerous factors for its ranking. Make sure your website meets the basic technical standards for initial indexing. Also, use the suggestions provided below to improve your SEO strategy and get faster results.
- Use keywords with low competition
Low-competition keywords offer a way round the fight for highly competitive options. It's not a wise strategy to clash directly with the sector's main rivals, as they have established
brand identities and ample resources for SEO terms. For this reason, it is important to select relevant, low-competition keywords for the business, while obtaining authority links to improve the site's reputation.
An example of low-competition keywords are long-tail variations. As the name suggests, these are long phrases that appear in search queries. In this way, you attract visitors with specific intentions that can lead to significant conversions. Use the
Keyword Planner to identify the right options for your website. The tool provides several long-tail keywords, along with detailed information on search volume and cost per click.
- Update outdated content with current information
Don't expect material from a decade ago to attract organic traffic to your site. In this age of information, it's essential to keep up to date or even follow a trend. It is therefore advisable to periodically examine your web pages and update them with new information. In many cases, updated content can quickly increase traffic to your site. It's economical and, at the same time, demonstrates to the search engine that you have invested effort in ensuring that your pages are relevant.
Visitors would like to discover fresh and accurate information rather than stale pages that provide nothing more than an old snippet of yesterday's news.
SEO requires dedication and persistence over a long period of time. For this reason, regularly evaluating the effectiveness of your previous content is a beneficial practice to maintain. Simply use Google Analytics or comparable tools to find posts and articles that have seen a drop in traffic in recent months. Afterwards, you can incorporate pertinent details, introduce new keywords or change visual components.
Schema markup is a type of code that SEO specialists use on web pages to help Google understand the content more effectively. As a result, the search engine is able to present it in an improved format, commonly known as rich snippets, increasing the likelihood of receiving clicks. Using this code, provided you choose the right one, will make your page more prominent than others on a SERP due to its greater visual appeal.
There are several types of schema markup, including local business, course, product, article, review and organisation. Based on the meaning and message of your website, you should select the appropriate markup types to improve visibility. Applying schema markup is easy and doesn't require any coding skills. Reliable digital tools can help you annotate your pages.
- Solving technical SEO problems
SEO errors prevent search engines from crawling and indexing a site, making it invisible and unable to achieve top rankings. However, SEO errors are inevitable and there's no reason to panic when you find them on your site. You need to determine what was done incorrectly and identify the most effective way to correct it. The sooner you correct the errors, the quicker your website will appear in search results.
If you don't like anything technical, a technical SEO services company would be the ideal partner for solving SEO problems. From a technical SEO assessment to image enhancement, you'll benefit from a comprehensive range of services designed to improve all facets and speed up results. A group of professionals specialising in SEO will help your website achieve a high position in the search rankings.
Perhaps you haven't noticed any SEO errors, but you're curious as to why results take so long to appear. Consequently, a technical website audit service is perfect for ensuring the well-being of your website. The most common problems that go unnoticed include a disorganised site structure, extra elements, slow loading speed and ineffective code. In the end, you'll get a full report of the technical tasks for your developers.
- Incorporate internal links to relevant material
You might forget a crucial method for increasing rankings - incorporating internal links between pages on your website's domain. Search engines gain knowledge about the organisation and hierarchy of your site, which enables them to rank your pages more quickly. Therefore, an important page should link to at least one other page to improve SEO. A suggestion for you is to consult SEO Linking Best Practices for Google for comprehensive guidelines on how to make links crawlable to improve rankings in the SERPs.
In addition, internal links encourage visitors to stay on your website for an extended period by allowing them to explore various related content through clicks. That's why it's a significant mistake not to incorporate them into your SEO strategies. However, an excessive number of links on a page tends to do more harm than good. You can add a maximum of 150 per page, but it's preferable to provide visitors with a pleasant reading experience rather than a collection of colourful and confusing texts.
- Look for the top 10 keywords
The significant role of keywords in SEO results makes researching them the most difficult task. How do I select the right keywords? Look for those that can elevate your content to the TOP 10 of search results. Whether the keywords are highly competitive or not, there is potential for clicks and conversions, as long as your site appears in the top 10 rankings with promising leads and conversions.
It's also important to keep track of your competitors' rankings and manage the inclusion of these keywords in your content. To do this, you can use paid tools that provide various functionalities or, if that's not an option, consider using the Search Results report in Google Search Console. This report reveals the key phrases used to locate your site, their rankings and the total number of clicks they produce. With this information, you can recognise the essential keywords and determine the areas that need to be improved. In short, the more often your website appears among the top search results, the quicker your company will earn revenue from organic traffic.
- Improve your site for mobile devices
The growing number of mobile device users emphasises the importance of mobile SEO. It focuses on the use of rankings in search results for smartphones and tablets, ensuring consistent optimisation across all digital platforms. Today, there are more mobile phone users than ever before, and this number continues to rise consistently. It is therefore advisable to create a collection of effective SEO strategies for these devices to attract more visitors.
Specifically, the mobile-first indexing system is the reason why SEO for mobile phones has a big impact on time and results. In the simplest terms, Google's crawler favours the mobile version of your site, which means that it relies on mobile site data rather than desktop data for ranking purposes. Therefore, if your site is not optimised for mobile devices, you lose the opportunity to obtain high rankings or even appear in search results.