Local SEO consists of improving your online visibility in order to win over customers from your region. For small businesses, it's crucial to be on the map - really. As opposed to SEO for websites, local SEO (SEO for google my business) generally focuses on optimizing your business profile on Google, visibility on maps and in various local directories.
The relevance of local SEO
When potential customers need products or services in a specific area, they usually look for the closest and best quality seller or supplier. A recent study reveals that 98% of consumers use the Internet to search for information about businesses in their area.
As the owner of a small business that mainly serves local communities, it's essential to optimize your website to stand out in these searches. This way, you can increase traffic to your site