When deciding on a CMS, the devil is in the detail. Each system has its own unique features and it's up to you to determine which one is right for your site. Below, we present the 8 key factors to consider when choosing your platform to help you in the decision-making process.
First of all, it's important to make sure that the CMS is easy to use for you. In the end, it all depends on your skill level and that of your team-mates. Simplifying content management and updating can increase efficiency and processes throughout the company.
When it comes to ease of use, CMS platforms are very different. On the other hand, there are more advanced systems that offer a wide range of functionalities but require a higher level of proficiency to use.
The ideal CMS should feel like a natural addition to your team, increasing efficiency without overloading your capabilities.
Assess your organisation's strengths and needs to find the perfect harmony between ease of use and availability. Before you buy, ask for a trial of the CMS you want.
- Ability to increase size or capacity
Your CMS must be aligned with your business. Ultimately, your brand wants to reach new heights and, to do so, your CMS needs to handle more traffic, functionality and content while maintaining performance. For example, if you decide to incorporate an online booking system for bookings on your website. For this to be possible, the specific tools and capabilities of your CMS must be easily accessible.
If your current CMS can't fulfil your expansion requirements, you'll have to switch to a completely new system, which can take a lot of time and money.
Each brand and its customers are different, requiring a personalised experience. Every aspect of your site, from the font to the colour schemes and layout, should genuinely represent your brand and connect with your audience to increase conversions.
The CMS you choose should provide a wide range of customisation options. Think about ease of use for people who aren't as tech-savvy when implementing these features. Conventional CMS systems often come with several customised features included, usually resulting in higher prices due to their comprehensive design.
Headless CMS solutions offer flexibility in a unique way. Although they may require more technical expertise or rely on third-party integrations, they are great at distributing content on different platforms and adapting to different technological environments.
- Security and protection against threats
Ensuring the security of your website is crucial. Having a fantastic website is useless if its security is compromised. Since CMSs are widely used, they are vulnerable to various cyber risks, such as data leaks, viruses and ransomware, and unauthorised intrusions. If a breach occurs, it can be difficult to regain the trust of your customers, which can have catastrophic consequences for your business.
It is crucial to select a CMS with a strong defence system and a proven track record of effectively managing security incidents to mitigate these risks. Look for systems that include strong verification methods to protect important data from unauthorised individuals. Check that the CMS you select is fully compatible with your company's preferred security provider or third-party authentication systems.
A reliable CMS must provide comprehensive support and detailed documentation so that users can fully utilise the capabilities of their systems. Open source platforms such as WordPress may not offer direct assistance due to their open nature, but they make up for it with extensive documentation and a plethora of community-orientated resources. On the other hand, proprietary or paid CMS platforms usually provide direct support as part of their service package.
Having a strong and active community is equally essential. Your content management system must offer access to a support community that is abundant in troubleshooting assistance, plugins and useful advice. These communities can help correct errors, deal with error messages and exchange best practices. In addition, they offer important knowledge on SEO optimisation, tool integration and other advanced subjects, allowing you to consistently improve and fine-tune your site.
A strong CMS relies on a solid community and a reliable support system. These resources offer a wealth of information and support to help you optimise your site to the maximum.
- Search engine optimisation options
Using a CMS platform has a significant impact on search engine optimisation (SEO), which is one of its main advantages. Understanding how a CMS manages the creation of new URLs, unique titles and meta descriptions and links to effective optimisation tools can greatly improve your personalisation and content strategy.
As SEO evolves, it's crucial to take into account emerging trends such as voice technology. Making sure your system is able to optimise for conversational search channels can give you an edge in the growing popularity of voice-activated searches.
There's no guarantee of achieving high rankings in search engines, but success largely depends on effectively utilising the features your platform offers. Stay away from systems that don't have sufficient optimisation capabilities. Examine the history of SEO technical assistance and evaluate the options of internal and external tools. Making informed decisions will allow you to remain competitive in the ever-evolving SEO environment.
- Integrations with external parties
A CMS can be combined with marketing automation tools, CRMs and other systems, rather than operating as a stand-alone platform. To help your sales team, you may need tools to ensure that customer enquiries are tracked and dealt with effectively. You should also take into account additional functionalities, such as analysis tools, blogs and e-commerce, to provide your audience with a personalised experience.
Select the content management system that complements your current set of tools. Look for a platform that integrates seamlessly with your existing systems and can also accommodate new systems as your requirements change. An effectively integrated CMS can act as a strong central point that harmonises different aspects of your digital strategy, leading to growth and greater global engagement.
- Content management capabilities
Opting for a CMS that requires minimal effort allows you to concentrate on producing top-notch content and additional marketing strategies. Whether you're making blog posts or creating
landing pages with embedded resources, your CMS should make these tasks easy and effective.
Several platforms allow you to modify a page without having to write HTML code and immediately see the changes. This feature allows for the quick addition of videos, images, CTAs and other elements, as well as easy reorganisation in the publishing interface.
In addition, the possibility of reviewing pages before making them public ensures that the content is presented as intended. Your platform must ensure that handling content is easy and straightforward.