Creating a corporate website in 2025: Complete guide

Before delving into the technical aspects of creating a website, there are several important pre-website tasks that will pave the way for your success. Consider this stage as establishing the base for a solid structure - while it may not be appealing, it is essential,

Determine the purpose and objectives of your website

The initial step is to explicitly articulate the reason for developing this website. Is it to...

• Do you want to commercialise goods or services on the Internet (online shopping)?
• Show your portfolio or projects. Personal website with examples of work and projects;
• To share details about your company or organisation. Website providing information on a particular topic;
• Produce potential clients or enquiries? Website designed to attract potential clients and collect information about them for future marketing efforts;
• Establish brand recognition and trust? Website for branding purposes.

Understanding the purpose of your website will allow you to make informed choices regarding its design, content and functionality. It's similar to having a guide for your Internet adventure.

Once you've determined your goal, it's now appropriate to set SMART objectives. SMART is an abbreviation that signifies:

• Clearly defining your objectives, such as increasing website traffic by 20%;
• Quantifiable: Use measures to monitor progress (e.g. website traffic, conversion rates);
• Feasible: Set achievable goals that you can realistically reach;
• Make sure your objectives are in line with your overall business objectives;
• Time-bound: Set specific deadlines for realising your goals.

Maintaining SMART objectives will help you stay on track and orientated during the process of building a website. It will also help you evaluate your progress and make the necessary changes as you go along.

Finally, make sure you identify your specific target audience. Who does the website want to attract? What are the things that interest them, what are their requirements and what are the things that bother them? Knowing your target audience will allow you to personalise your website's content, design and messages to establish a connection with them.

Market research and competitor analysis

Prior to constructing your website, investigate your market and examine your competitors. This will provide you with important insights on what is effective and what is not in your industry.
Start by identifying your main competitors. Who are the other companies or organisations in your niche that are doing well online? Check their websites and observe their layout, information, and overall user experience.

• What do you like about their websites?
• What could be improved?
• How can you distinguish yourself from your competitors?

Tools such as SEMrush and Ahrefs can be incredibly useful for analysing the competition. They can supply you with information regarding your rivals' website traffic, keywords, backlinks, and additional details. This data can assist you in spotting chances to surpass them in search engine listings and draw more visitors to your website.

Content planning and strategy

With a solid grasp of your website's purpose, goals, and target audience, it's time to begin planning your content. What type of content should you produce to reach your objectives? Do you require product pages, blog articles, about us sections, FAQs, or something entirely unique.

Consider the various types of content that will resonate with your target audience and assist you in reaching your business objectives. For instance, as a consultant, you ought to write blog articles that demonstrate your knowledge and draw in possible clients. If you run an e-commerce business, it's essential to develop product pages that are engaging, informative, and optimized for conversions.

After determining the types of content required, the next step is to develop a content calendar. This will assist you in organizing and timing your content creation activities. A content calendar may range from being a straightforward spreadsheet to a more intricate project management tool. The key aspect is to maintain a system that helps you stay organised and focused. The content calendar must encompass the subsequent details for every content item:

• Title;
• Type of content (blog, service page, etc.);
• Target audience;
• Keywords;
• Date of publication;
• Author;
• Status (draft, in progress, published).

By organizing your content ahead of time, you can guarantee the production of high-quality material that is pertinent to your target audience and aligns with your business goals.

Now that you've laid Athe foundations for your website, let's delve into its technical components. Don't worry if this section seems too complicated; we'll break it down into easier steps.

Choosing a domain name

The name of your website's Internet address is known as your domain name. Choosing a memorable, relevant and easy-to-spell domain name is crucial, because it's what people enter into their browsers to locate your company.

Here are some guidelines to help you select a great domain name:

• Be succinct and simple: Shorter domain names are more easily memorised and written down;
• Make sure your domain name is related to the name or area of your business;
• Avoid using dashes and numbers, as they can be disconcerting and difficult to memorise;
• Select the correct extension: The most popular extension is .com, however, there are several other options such as .org, .net and .co.

Once you have selected a domain name, you need to check its availability and officially register it through a domain registrar.

Choosing the right web hosting provider

Think of your website as a home and your hosting provider as the property in which it is located. Choosing the right hosting provider ensures that your website is easily accessible, secure and runs smoothly.

There are several forms of web hosting:

• Shared hosting is the most economical choice, where your website uses resources together with other websites on the same server. This can affect performance if another website on the server encounters a sudden increase in traffic;
• VPS hosting offers more resources and more control compared to shared hosting, giving your website its own virtual server;
• Dedicated Hosting: With dedicated hosting, you have an entire server at your disposal, giving you maximum resources and control. However, it is still the most expensive option;
• Cloud hosting involves using a network of servers to host your website, providing scalability and reliability.

When selecting a hosting company, take these important factors into account:

• Speed: How fast is your website loading? Websites that load slowly can irritate visitors and result in lost business opportunities;
• Uptime: How often will your website be accessible? Look for a provider that promises a minimum of 99.9% uptime;
• Protection: What security protocols are in place to protect your website from cyber-attacks and malicious software?
• Scalability: Is it possible for the hosting plan to expand along with your business? Choose a provider with adaptable plans so you can easily upgrade as your website traffic increases;
• Assistance: How quickly does the provider's customer service team respond? You ought to choose a service provider that offers assistance around the clock if you encounter any issues.

Understanding content management systems (CMS)

After discussing the necessary information about domain names and hosting, let's focus on the main structure of your website: the Content Management System (CMS). Think of a CMS as the driving force behind your website, allowing you to generate, oversee and launch content without the need for programming skills.

There are several CMS options, each with unique advantages and disadvantages. A few of the most preferred choices are:

• WordPress, the world's most widely used CMS, manages more than 43% of all websites. Its reputation lies in its adaptability, extensive collection of plugins and themes and a solid community of users and developers;
• Wix is an easy-to-use website builder, perfect for those who are just starting to build websites. WordPress is more adaptable, although it offers a drag-and-drop interface and numerous templates;
• Squarespace is a top choice for creative individuals and companies that value design. It provides attractive templates and easy-to-use tools, but can cost more compared to alternative options.

Which content management system suits your requirements? The answer is determined by your individual requirements and goals. However, WordPress remains a strong option for companies due to several factors.

• Versatility: WordPress can be adapted to a wide range of website needs, from basic blogs to complex e-commerce platforms;
• WordPress can be easily expanded to meet your needs as your business develops;
• WordPress has a vast community of users and developers, which results in sufficient resources and support;
• Plug-ins and themes: By taking advantage of a wide selection of plugins and themes, you have the ability to enhance your website with new features and customise its appearance effortlessly.

Important pages of a business website and how they are organized.

Now that you've established the basis for the layout of your website, let's delve into the main pages required for every business website and how to organise them for optimum effectiveness. Think of these pages as different rooms in your virtual house, each with a specific function.

Home page

The home page of your website serves as a digital entrance. It is often the first impression visitors receive of your brand, so it should be inviting, informative and visually appealing. A well-designed homepage should effectively convey the purpose of your company, the services you provide and the reasons why visitors should choose you.

Essential components of an excellent homepage:

• Content that is visible without scrolling, known as above-the-fold content, should catch the eye and encourage visitors to continue exploring. It can consist of a catchy headline, a high-quality image or video and a brief summary of your offerings;
• User-friendly navigation: Offer a user-friendly navigation menu to help visitors easily locate the information they want;
• A clear CTA is essential to direct visitors towards a particular action, such as subscribing to your newsletter, requesting a quote or buying a product. Use distinctive and persuasive CTAs that are visually prominent;
• Social proof involves recognising trust and your credibility by displaying testimonials, client logos, awards or certifications;
• Recent blog or news updates: Display your most recent blog posts or news articles to maintain a dynamic and interesting homepage.

About us

The About Us section allows you to share your brand's narrative and engage with your audience in a more personal way. It's a chance to showcase your company's values, goals and distinctive personality.

Main elements of a well-designed About Us page:

• Tell a captivating narrative: Describe your company's origins, its progress to date and its aspirations for the future;
• Team presentation: Introduce your team members and highlight their skills and experience;
• Define your company values and emphasise what sets you apart from the competition;
• Customer focus: Highlight the ways in which your products or services add value for customers and meet their needs.

Page that presents services or products

This is the centrepiece of your company's website - the area where you present your offerings. Your service or product page should provide information, be convincing and have simple navigation.

Essential components of a service/product page that lead to high conversion rates:

• Each service or product needs a straightforward description that outlines its advantages and unique selling points. Use convincing language to persuade visitors that your products are the ideal solution for their needs;
• Opt for high-quality images and videos to present your products or services in the most favourable light. The use of visuals can help customers imagine themselves using your products or services, thus increasing the chances of making a sale;
• Prices: Make sure your prices are transparent. When presenting various package options or price levels, make sure you clearly define the specific features and advantages of each one;
• Encourage visitors to proceed with the purchase, request a quote or contact you for more information.

Blog

Although not essential, a blog can be an asset to company websites, helping to boost organic traffic, showcase specialised knowledge and connect with potential customers.

If you choose to add a blog to your site, there are several important factors to take into account:

• The content of your blog should be informative, engaging and specific to your target readers. They should offer valuable content to your audience and establish your credibility in your sector;
• Maintain a consistent publishing schedule: Publishing new blog content regularly will help keep your website fresh and attract previous visitors;
• Optimise your blog content for search engines with the use of keywords, internal links and appropriate meta descriptions;
• Encourage readers to take action by subscribing to your newsletter, interacting with your publication through comments or spreading the word on social media.

Hierarchy of visual elements

Establishing a distinct visual layout on your website helps direct visitors' attention to the main information. It ensures that your content is simple to read and understand quickly, resulting in a better user experience.

When looking to create a strong visual hierarchy, take the following factors into account:

• Increase the size of fonts and images for key elements such as headlines and calls to action;
• Colour: Use different colours to highlight important elements and generate visual intrigue;
• Organise key information at the top of the page so that it is visible without scrolling, known as above-the-fold positioning;
• Make effective use of white space on the website to divide sections and elements, improving readability and navigation.

Persuasive writing

Whilst visual elements are important, the written content of your website is just as vital. Effective copywriting has the power to captivate your audience, convey your brand message and motivate them to take action.

Here are some tips for creating compelling website content:

• Know your audience: Understand their problems, desires and reasons. Adapt your language and tone to connect with them;
• Be succinct: Get to the main idea quickly. Make sure your content is easily scannable and digestible online, as people have limited attention spans;
• Use powerful headlines: Headlines are the first opportunity to grab attention. Use compelling language to capture readers' interest and make them eager to find out more;
• Emphasise the advantages: Don't just mention the features; illustrate how your offers will have a positive impact on your customers;
• Use a concise and specific call to action: Tell visitors what action you want them to take, whether it's completing a purchase, subscribing to a newsletter or requesting more information.

Achieve the best goal for successful results.

Designing an attractive website is just the starting point. For real success on the Internet, it's essential to make sure your website is optimised for search engines as well as the user experience. This part will explore the tactics and resources you can use to attract more visitors, maintain their interest and ultimately turn them into customers.

Optimising websites for search engines, commonly known as SEO

SEO involves improving your website in order to obtain a better position in the search engine results pages (SERPs) for relevant keywords. It's essential because better ranking of your website gives you greater visibility with potential customers.

The importance of SEO:

• Greater exposure: Better search engine rankings result in an increase in organic website visitors;
• Reliability and authority are usually associated with websites with high rankings;
• Cost-effective: SEO is a cost-effective strategy that brings consistent traffic without the need for ongoing advertising expenditure.

Researching and applying keywords

Keyword research is crucial to the success of any SEO plan. It includes recognising the terms and expressions that your target audience is using when looking for products or services similar to yours.

How to do keyword research:

• Brainstorming: Start by creating a list of relevant phrases and keywords;
• Use keyword research tools: Tools such as Google Keyword Planner, SEMrush and Ahrefs can help you select high-volume, low-competition keywords;
• Analyse your competitors' keywords: See what keywords your competitors are ranking for and try to target similar words;
• Long-tail keywords: Don't forget to incorporate long-tail keywords (expressions with three or more words), since they tend to have less competition and can draw in more targeted traffic.

Once you have identified the keywords you want, you should strategically incorporate them into your website. This consists of:

• Title tags should have the desired keyword included on every page;
• Create attractive meta descriptions that include your keyword to entice users to click on your link;

H1: Structuring content using headings
H2: The importance of headings in organising content
H3: Integrating keywords into titles for SEO optimization.

• Make sure that your keyword is perfectly integrated into the content of your website, avoiding its overuse.

On-page SEO consists of improving the components of your website to increase its visibility in search engines. It's similar to giving your site a new look that search engines will appreciate.

Below are some important on-page SEO factors that you should prioritise:

• Title tags: Each page on your site must have a distinct title tag that accurately explains the content of the page and incorporates the intended keyword. Make sure the blue link in the search results is attractive!
• Summary: These short snippets of text are displayed below the title tag in the search results. Create attractive meta descriptions that perfectly include your chosen keyword to get the best results.
• H1: Organise content with headings for reader and search engine understanding Make sure you incorporate your target keyword in some headings, but only as much as necessary.
• Improve image quality by compressing files and including keyword-rich alternative text for optimisation. This helps search engines understand the content of your images, potentially improving the accessibility of your website;
• Internal hyperlinks: Connect to additional pertinent pages on your website. This increases the efficiency of search engine crawling and indexing on your website, ultimately improving the user experience and making it easier for visitors to discover related content.

SEO that focuses on the technical objectives of a website

While on-page SEO targets specific pages, technical SEO addresses the overall structure and foundation of your website. Think of it as the work done behind the scenes to ensure that your website is easily crawled and indexed by search engines.

Here are some important technical SEO elements to consider:

• The website's loading speed is an important element in determining its ranking. Websites that load slowly can irritate users and result in increased bounce rates;
• As mobile devices generate the majority of web traffic, it is crucial that your website is optimised for mobile use. This implies a design that adapts to different screen sizes, a fast loading speed and easy navigation for smaller devices;
• Site layout: An organised website structure simplifies the process of navigating and categorising your content by search engines. Develop a structured layout of pages and categories and establish a site map so that search engines can easily locate your content;
• Organised information: A uniform layout for presenting details about a web page and categorising the page's content. Incorporating structured data into the website can improve search engines' understanding of the content, potentially leading to rich snippets displayed in search results;
• Security: It is essential for users and search engines to have a secure website. Make sure your website is equipped with an SSL certificate (https://) to encrypt data and protect user information.

Improve user experience (UX) optimisation

Designing an attractive website is essential, but it's also important that users have a pleasant experience when browsing your site. This is where optimising the user experience (UX) is necessary.

Think of user experience as the overall impression a visitor has when interacting with your website. Is it simple to use? Does it make sense and is it easy to understand? Is it quick to load? A positive user experience can result in increased user engagement, lower bounce rates and improved conversion rates.

Increasing the website speed and performance

The speed of a website is fundamental to the user experience. Research indicates that users are more inclined to abandon a website if it loads slowly. In practice, even a one-second delay can lead to a 7% decrease in conversions.

The importance of website speed:

• User satisfaction: Websites that load quickly offer a more pleasant and trouble-free user experience;
• Search engine ranking: Google and other search engines take website speed into account as a ranking factor. Faster websites tend to get higher rankings in search engine results;
• Studies indicate that faster websites result in increased conversion rates.

Tips for improving website performance:

• Enhancing images: Use an image optimiser to reduce file size while maintaining quality;
• Condense the code, eliminating superfluous characters in the website code (HTML, CSS, JavaScript);
• Use a content distribution network (CDN): By using a CDN, the content of your website is distributed across several servers globally, reducing the travelling distance of your data and improving load speeds for users in various geographical areas;
• Select a fast hosting service: An efficient hosting provider has optimised servers and infrastructure to guarantee fast loading times for websites.

Simple action suggestions and intuitive navigation

A well-structured shop is similar to a well-designed website - finding items is easy and the buying process is simple. Easy navigation and strong CTAs are crucial to driving visitors to your website and prompting them to complete specific actions.

Easy-to-use, user-friendly and instinctive navigation system.

Your website's navigation menu must be unambiguous, brief and easy to understand. Describe the menu items precisely and organise them in a logical order. If you have a lot of content that needs to be organised, consider using a mega menu.

Precise calls to action:

CTAs are the clickable elements that direct visitors to the actions you want them to take, such as ‘Buy now’, ‘Learn more’ or ‘Contact us’. Make sure your calls to action stand out visually, feature language that encourages action and direct users to related landing pages.

Equal access for all individuals

Ensuring website accessibility means ensuring that people with disabilities can also use your website. This means ensuring that people who use tools such as screen readers can easily navigate and understand your website.

The importance of website accessibility.

• Inclusion: Ensuring that your website is accessible allows all users to access your content and services, regardless of their abilities;
• Compliance with regulations: Several countries have laws requiring websites to be accessible;
• SEO: Websites that are easily accessible are often more search engine friendly.

Create product pages that lead to conversions

Product pages are crucial to the success of your e-commerce website. They must be visually attractive, educational and convincing to encourage customers to add products to their shopping carts.

Here's what makes an exceptional product page:

• High-level product photos: Present your products through several high-resolution images taken from different points of view. If possible, incorporate lifestyle photos that show your products in use;
• Complete product descriptions: Describe the features, advantages and details of your product precisely. Use convincing language to show how your product effectively solves your customers' problems;
• Present customer reviews to create reliability and credibility. Motivate customers to share their comments by sending follow-up emails after purchase;
• Ensure that customers can easily place your product in their basket and proceed with the payment process. Use a prominent and effectively designed button with a distinctive CTA, such as ‘Add to basket’ or ‘Buy now’;
• Related items: Recommend related or complementary products to encourage customers to buy additional items.

Payment gateways, shipping and stock level management

Setting up your online shop requires more than designing product pages. You also need to set up payment gateways, shipping options and inventory control.

Payment gateways
Select a secure and reliable payment gateway that accepts the payment methods favoured by your customers. The most common options are PayPal, Stripe and Square.

Different shipping options
Provide a range of shipping options to meet your customers' needs. Think about providing free shipping, flat-rate shipping or real-time shipping rates calculated by carriers.

Manage inventory
Monitor your inventory levels to prevent overselling or stock-outs.

Before launching the website, it is important to take certain essential steps to ensure a successful launch and set the site up for continued success.

Pre-launch checklist

Don't forget to think about the importance of a thorough pre-launch checklist. It's like doing a final check before opening a new shop - you want to make sure everything is working perfectly before customers arrive.

You can use this comprehensive pre-launch checklist to help you:

• Review your content for accuracy, grammar and spelling mistakes to ensure that it is error-free. Make sure that the images you use are of high quality and have been optimised specifically for the Internet;
• Test functionality by clicking on all the pages and links on your website to check that everything is working correctly. Evaluate the functionality of your contact forms, the checkout process (if relevant) and all other interactive elements;
• Ensure that your website appears and works correctly in various browsers (Chrome, Firefox, Safari, Edge) and operating systems (Windows, macOS, iOS, Android) for cross-platform compatibility;
• Ensure that your website is fully responsive by testing it on different mobile devices, such as smartphones and tablets, to ensure easy navigation on smaller screens;
• Speed evaluation: Use resources such as Google PageSpeed Insights or GTmetrix to evaluate your website's loading time and identify any obstacles. Strive for a loading time of less than 3 seconds;
• Carry out an SEO analysis to check your website's SEO settings for search engine optimisation. Check title tags, meta descriptions, header tags and image alternative text.

Promoting your website

Starting your website is a significant achievement, but efforts must continue. You need to proactively promote it to attract visitors and convert them into customers.

The process of optimising a website to improve its visibility on search engines such as Google is known as SEO (Search Engine Optimisation).
Now it's time to implement these strategies. Consistently generate top-notch SEO-optimised content, establish backlinks from trusted sites and monitor your search engine rankings.

Marketing via online platforms such as Facebook, Instagram and Twitter to reach a target audience.
Platforms such as Facebook, Instagram, Twitter and LinkedIn have the potential to be strong resources for promoting your website. Share your content, interact with your audience and use targeted adverts to connect with new prospective customers.

Email marketing is a strategy used to promote products or services through email communications.
Create a list of email addresses and send regular newsletters to the people on the list. This is an excellent method of staying at the forefront of your audience's minds while presenting your latest products, services or blog posts.

Advertising that is paid for by a company or individual to promote products or services.
Consider using paid advertising on platforms such as Google Ads or social networks. The use of paid advertising is an efficient method for increasing specific website traffic, especially during the initial phases.

Marketing using valuable content to attract and engage a target audience.
Develop valid content that captivates and educates your target audience. This could involve blog articles, infographics, videos or podcasts. Use social media and other platforms to distribute your content and drive fresh traffic to your website.

Observation and maintenance

Starting your website is just the beginning of your journey, not the end. Websites need constant maintenance and supervision to ensure that they remain secure, up-to-date and working effectively.

Keep track of website functionality.
Regularly check your website's traffic, engagement and conversions using tools such as Google Analytics. This will help you understand how users interact with your website and identify areas for improvement.

Important indicators to monitor:

• Monitoring website traffic, keeping track of the number of visitors, their origins and the specific pages they are viewing;
• Bounce rate: The proportion of visitors who exit the website after viewing only a single page. A high bounce rate can indicate that your content is not relevant or appealing;
• Conversion rate: The percentage of visitors who take a specific action, such as buying something or submitting a contact form.

Ongoing website maintenance:
Make sure you regularly update the website software for best performance and security. Make sure you regularly save a copy of your website to safeguard your information in the event of a security breach or failure.

Security:
Use security tactics such as robust keywords, two-step verification and frequent security checks to protect your website from hackers and malware. To add an extra level of security, consider incorporating a web application firewall (WAF).

Increase the size of your website

As your business expands, so will your website. Planning for scalability from the outset is crucial to ensure that your website is capable of handling higher levels of traffic, as well as any additions of new products or services, and changing business requirements.

Below are some suggestions for expanding the size of your website.

• Select a hosting plan that can scale: If you expect substantial expansion, opt for a hosting plan that can effortlessly handle higher traffic and resource requirements. Cloud hosting is an excellent choice for scalability, as it allows you to quickly add or remove resources as needed;
• Aim for better performance: To ensure fast loading times as your website expands, prioritise performance optimisation. This means improving images, reducing code and using a CDN;
• Use an adaptable content management system: WordPress has many plug-ins and themes, which makes it highly scalable. It's easy to integrate new functions and features as your business grows;
• Strategy for e-commerce expansion: When running an e-commerce shop, make sure your platform is capable of handling higher levels of traffic and transactions. Consider using a specialised e-commerce hosting plan or a cloud-based option.

• Why is it important to create a website for my company in 2025?

Having an up-to-date and optimised website is key to establishing your company's online presence. In 2025, most consumers will research companies and products on the internet before making purchasing decisions, and a well-structured website will help build trust and make it easier to convert visitors into customers.

• What are the main features my website needs to have?

In 2025, your website must be responsive, i.e. adaptable to mobile devices, fast, secure (with HTTPS protocol), optimised for SEO, and with a user-friendly interface. Functionalities such as integration with social networks, chatbots, e-commerce and contact forms are also essential.

• How much does it cost to create a website for my company?

The cost can vary according to the size and complexity of the site. For a simple presentation page, it may be more affordable, while sites with e-commerce, integration with payment systems and customised design tend to cost more. The investment also depends on the professionals involved, such as designers and developers.

• Can I create a website without programming skills?

Yes, it's possible! There are several platforms, such as Wix, WordPress and Squarespace, which offer templates and drag-and-drop tools, allowing you to create a website without having to know how to programme.

• What is SEO and how does it impact my site?

SEO (Search Engine Optimisation) is a set of practices aimed at improving the visibility of your website on search engines such as Google. In 2025, it is crucial to optimise your website for SEO, as it helps to attract organic, qualified traffic without relying on paid ads.

• How do I make sure my site is secure?

To ensure the security of your site, use an SSL certificate, which guarantees the encryption of data exchanged between the user and the site. In addition, keep the site's system and plugins up to date at all times, and implement measures to protect against hackers, such as firewalls and regular backups.

• Should I include e-commerce on my site?

If you sell products or services online, having an online shop integrated into your website is highly recommended. E-commerce provides a practical and accessible shopping experience, as well as expanding your reach and facilitating transactions.

• What methods can I use to evaluate the success of my website?

There are various analysis tools, such as Google Analytics, that help you measure your site's performance. You can track metrics such as traffic, conversion rate, time spent on site, and traffic origin, to assess whether your site is achieving the company's objectives.

• How important is website design to the user experience (UX)?

Design is crucial to the user experience, as a pleasant layout and intuitive navigation keep visitors on the site for longer and increase the chance of conversion. Make sure the design is clear, with an efficient visual hierarchy and accessible on different devices.

• How frequently should my website be updated?

Your website should be updated regularly, both in terms of content and security. Adding new content, updating product or service information and correcting security flaws are essential practices to keep your site relevant and working properly.

• What is a responsive website and why is it important in 2025?

A responsive website adapts its layout and content automatically to different screen sizes, such as smartphones, tablets and desktops. In 2025, the majority of users will access the internet via mobile devices, so it's essential to ensure that your website is easily navigable on any screen.

• Do I need to hire a developer to help me create my website?

Although you can create a simple website with drag-and-drop platforms, a developer may be needed for more complex sites with customised functionalities or integration with other systems. They can ensure that the site is secure, fast and optimised for SEO.

• How do I choose the right platform to develop my website?

The choice of platform depends on your company's needs. If you need a simple website that's quick to set up, platforms like Wix or WordPress may be ideal. For a more personalised website with advanced features, you may need to consider more robust solutions such as Shopify or even custom development.

• What is the distinction between a corporate website and e-commerce?

A corporate website is designed to present information about the company, its history, products or services, and contact details. An e-commerce site, on the other hand, is an online sales platform where users can buy products directly from the site.

• How do I choose a good domain for my website?

The domain should be short, easy to remember, relevant to your business and preferably with the extension .com.br (for companies in Brazil) or .pt (for companies in Portugal). Avoid complicated names and make sure the domain is available before registering.

Key Steps for Creating a Business Website in 2025

• Define Your Site's Objectives

Before you start, it's essential to know what you hope to achieve with your website. Your goal could be to present the company, generate leads, sell products or offer customer support. Clearly define the purpose to guide development.

• Choose the Creation Platform

Decide whether you're going to use a website creation platform (such as WordPress, Wix, Squarespace) or whether you're going to opt for a customised website, which requires the work of a developer. The choice depends on the functionalities and complexity you need for your business.

• Buy a domain

The domain is the address of your website on the Internet (e.g. www.mydomain.com). Choose a simple name that represents your brand and register it with specialised domain hosting services.

• Choose Website Hosting

If you're creating a website from scratch, you'll need a hosting service. There are several options that offer plans for different needs, such as HostGator, Bluehost and Locaweb. Make sure you choose an option with good performance and support.

• Develop the Website Design

The design of your website should be visually appealing and easy to navigate. Invest in an intuitive interface that adapts to mobile devices (responsive site). Use your brand colours, legible typography and good quality images.

• Create Quality Content

The content on your site needs to be clear, informative and aimed at your target audience. Include descriptions of your products or services, company details, customer testimonials and more. Make sure the material is optimised for SEO.

• Implement essential functionalities

If necessary, add functionalities such as contact forms, integration with social networks, payment systems (for e-commerce), chatbots and other tools that improve the user experience and visitor conversion.

• Optimise for SEO

In order for your site to be easily found on search engines, implement good SEO practices. This includes optimising content, using relevant keywords, creating friendly URLs and ensuring that the site is fast and secure.

• Ensure site security

Protect your site with an SSL certificate, which encrypts user data. Also, keep the system and plugins up to date and implement measures against cyber attacks.

• Test and review the site

Before launching the site, carry out tests to check that it works correctly on different browsers and devices. Check that all pages load quickly, that links work and that navigation is intuitive.

• Launch the site

Once you've finalised all the adjustments, launch your site to the public. Announce your launch on social media, via email marketing and other platforms to make sure your audience knows about it.

• Monitor performance

After launch, use tools such as Google Analytics to monitor traffic, understand user behaviour and identify opportunities for improvement.

• Update the Site Regularly

Keep your website updated with new content, products, promotions and improvements to the user experience. This helps keep your audience engaged and ensures that your site remains relevant.

Developing a website for companies (institutional websites) involves strategic planning, technical expertise and a touch of innovation. However, by using the right tools and resources, this goal is achievable and can greatly affect the success of your business.

In this extensive manual, we've included all the information you need to build a successful, high-performance website that attracts and converts visitors. We've looked at the components needed before creating a website, the technical basis, recommended design principles, search engine optimisation tactics, user experience improvements, incorporating online shopping and advice for launching and growing your website.

Keep in mind that creating a website is an ongoing journey. Consistently monitor your website's performance, implement the necessary changes and adjust your tactics as your business grows.

We hope this guide has helped you to create a thriving business website. If you need assistance in building a professional business website, Studio.351 is available to help. Take a look at our institutional website creation service.