From Stagnation to Scale: Driving 91% Sales Growth and a 3.2x Profit Increase for a US Beauty Brand
Client: a beauty and personal care brand on Amazon.com
Services: full-Funnel Amazon PPC Management, Listing & Conversion Rate Optimization, Strategic Promotions
Services: full-Funnel Amazon PPC Management, Listing & Conversion Rate Optimization, Strategic Promotions
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Executive Summary
A promising US-based beauty brand was stuck. Their sales were inconsistent, their ad spend was inefficient, and their limited visibility on Amazon made sustainable growth feel impossible. They needed a partner not just to manage their ads, but to build a comprehensive growth machine.
Studio.351 implemented a holistic strategy that integrated campaign optimization, listing enhancement, and smart budget allocation. In just three months, we ignited their growth, increasing sales by 91% and boosting net profit by a staggering 227% (3.2x). This intervention transformed the brand from an inconsistent seller into a category contender with a clear path to long-term, scalable success.
Studio.351 implemented a holistic strategy that integrated campaign optimization, listing enhancement, and smart budget allocation. In just three months, we ignited their growth, increasing sales by 91% and boosting net profit by a staggering 227% (3.2x). This intervention transformed the brand from an inconsistent seller into a category contender with a clear path to long-term, scalable success.
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The Challenge: Hitting the Growth Ceiling
- Inefficient Ad Spend: a high ACoS meant that every sale generated through advertising was barely profitable, preventing them from scaling their budget.
- Limited Organic Footprint: poorly optimized listings resulted in low organic rankings, making the brand almost entirely dependent on expensive paid traffic.
- Inconsistent Revenue: sales fluctuated wildly month to month, making inventory planning and cash flow management a constant headache.
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The Solution: the Holistic Growth Framework
Our approach was to create a virtuous cycle where paid and organic efforts amplified each other.
- The Ad Efficiency Engine: we completely restructured their ad account, simplifying campaigns and implementing a rigorous keyword strategy to eliminate wasted spend and focus on high-intent traffic.
- The Conversion Foundation: we recognized that driving traffic to poor listings is like pouring water into a leaky bucket. We conducted a full audit and overhaul of their product detail pages to maximize the conversion rate of the traffic we were sending.
- Data-Driven Budgeting: we moved from a static budget to a dynamic model, reallocating spend in near real-time based on the ROAS and ACoS performance of individual campaigns and products.
- Strategic Sales Velocity: we leveraged key promotional events like Prime Day to create massive spikes in sales velocity, which in turn boosted organic rankings long after the event ended.
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Our Process: a Multi-Faceted Approach
- Campaign Restructuring & Simplification: we consolidated dozens of confusing campaigns into a clear, manageable structure (e.g., Sponsored Products for different match types, Sponsored Brands for top-of-funnel, Sponsored Display for retargeting).
- Keyword & Targeting Overhaul: our team conducted deep keyword research to find high-conversion terms and implemented an aggressive negative keyword strategy, cutting out irrelevant searches that were eating the budget.
- Listing Conversion Audit & Optimization: we rewrote titles and bullet points to be benefit-driven, improved main images to stand out in search results, and built out A+ Content to better tell the brand's story and increase conversion.
- Dynamic Budget Management: we used weekly performance data to shift budget away from underperforming campaigns and double down on the winners, ensuring every dollar was working as hard as possible.
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The Results: Igniting a Growth Flywheel
- Explosive Sales Growth: sales increased by 91% from April to June.
- Exponential Profit Growth: net profit grew by 3.2 times (227%) during the same period, proving the growth was highly profitable.
- Remarkable Ad Efficiency: ACoS was significantly reduced, demonstrating a far more effective use of the advertising budget.
- Sustainable Long-Term Success: the strategy built a strong foundation, leading to over $678,000 in total sales over the following 1.5 years.
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FAQ
How do you balance keeping ACoS low while also increasing sales volume?
This is the core challenge of scaling. We approach it in phases. First, we establish a profitable baseline by optimizing for a target ACoS. Once we have a stable, efficient engine, we strategically identify opportunities to "invest" in higher volume by slightly increasing the ACoS target on top-performing campaigns, always measuring the impact on total net profit.
How important is listing optimization for PPC success?
It is absolutely critical. The conversion rate of your listing is a key driver of PPC profitability. A well-optimized page converts more visitors into customers, which means you can afford to bid more for traffic than your competitors. We always treat listing optimization and PPC management as two sides of the same coin.
How long does it take to see this kind of growth?
While initial improvements in ACoS can be seen within the first month, a significant ramp-up in sales and profit, like the 91% growth seen here, typically takes about 3 months. This allows enough time for campaign optimizations to take effect, for listing changes to impact conversion rates, and for the sales velocity to begin positively influencing organic rank.
Do you only focus on ads, or do you consider the whole picture?
We always consider the whole picture. Our strategy is holistic. We analyze your pricing, review scores, inventory levels, and competitive landscape. A successful PPC campaign doesn't exist in a vacuum; it's the result of a well-run business, and our job is to amplify your strengths through advertising.
This is the core challenge of scaling. We approach it in phases. First, we establish a profitable baseline by optimizing for a target ACoS. Once we have a stable, efficient engine, we strategically identify opportunities to "invest" in higher volume by slightly increasing the ACoS target on top-performing campaigns, always measuring the impact on total net profit.
How important is listing optimization for PPC success?
It is absolutely critical. The conversion rate of your listing is a key driver of PPC profitability. A well-optimized page converts more visitors into customers, which means you can afford to bid more for traffic than your competitors. We always treat listing optimization and PPC management as two sides of the same coin.
How long does it take to see this kind of growth?
While initial improvements in ACoS can be seen within the first month, a significant ramp-up in sales and profit, like the 91% growth seen here, typically takes about 3 months. This allows enough time for campaign optimizations to take effect, for listing changes to impact conversion rates, and for the sales velocity to begin positively influencing organic rank.
Do you only focus on ads, or do you consider the whole picture?
We always consider the whole picture. Our strategy is holistic. We analyze your pricing, review scores, inventory levels, and competitive landscape. A successful PPC campaign doesn't exist in a vacuum; it's the result of a well-run business, and our job is to amplify your strengths through advertising.
