Our partnerships are grounded in a deep understanding of each property’s strategic goals, brand essence, and long-term vision.
Select Clients & Partners
Low Visibility of Ancillary Services
The revenue potential of F&B, spa, and event services remains underleveraged due to limited search visibility and insufficient digital discoverability.
Traditional SEO tactics are losing effectiveness as search increasingly relies on AI-driven algorithms — requiring a shift toward foundational strategies centered on high-quality content and structured data.
Dependence on Commissionable Channels
Over-reliance on OTAs not only compresses profit margins but also limits access to first-party guest data — a critical asset for sustained relationship building and brand loyalty.
In a rapidly evolving digital landscape, neglecting these strategic factors results in tangible revenue loss and gradual brand erosion.
Key Strategic Challenges
A significant share of brand-aware travelers searching for your property by name are intercepted by aggressive OTA bidding strategies — leading you to pay commissions for guests who were already intent on booking directly.
Direct Traffic Interception
Obsolescence of SEO Tactics
We believe sustainable growth stems not from short-term tactics, but from the consistent application of sound business fundamentals to digital strategy. Our approach is not about secret formulas — it’s about disciplined, expert execution of proven principles.
The Principle of Ownership: our focus is on developing and strengthening digital assets that you own and control — not those that primarily benefit intermediaries.
The Principle of Guest-Centricity: the guest’s digital journey — from discovery to booking — should reflect the same level of care, personalization, and coherence as their on-property experience.
The Principle of Accountability: every action we take is guided by measurable business outcomes — such as direct booking share, ROAS, and LTV — rather than vanity metrics.
A Disciplined Application of Business Principles
Our Partnership Models
Objective
To ensure the professional management and consistent optimization of a hotel’s core digital assets.
Who It’s For
Hotels seeking reliable, ongoing management of their online reputation, local search presence, and website performance, delivered with consistency and accountability.
Scope of Work
1. Online Reputation Management (ORM)
To ensure the professional management and consistent optimization of a hotel’s core digital assets.
Who It’s For
Hotels seeking reliable, ongoing management of their online reputation, local search presence, and website performance, delivered with consistency and accountability.
Scope of Work
1. Online Reputation Management (ORM)
- Management of up to 100 guest reviews per month across key platforms.
- Consistent tone-of-voice alignment with brand guidelines.
- Monitoring and response prioritization for guest impact and reputation trends.
- Full profile optimization and structured updates to enhance visibility in local and branded search.
- Ongoing monitoring of search performance and ranking factors.
- Regular system updates, backups, and performance checks.
- Monitoring of uptime, load speed, and security.
- Technical assistance for CMS or content updates.
- Consolidated monthly report covering reputation metrics, local visibility, and website performance.
- Actionable insights for continuous improvement.
- Strengthened online reputation and improved average ratings.
- Enhanced visibility in local search and Google Maps.
- Stable, secure, and consistently performing website.
- from €990 / month
- from $1,150 / month
- from CHF 900 / month
- from £850 / month
Objective
To systematically increase the share of direct bookings and reduce dependence on OTAs through a data-driven, performance-focused digital strategy.
Who It’s For
Hotels with a strategic goal of growing direct revenue via their own digital channels while minimizing commission costs associated with Online Travel Agencies.
Scope of Work
1. All services from the “Digital Presence Essentials” package
Ensures a solid foundation across reputation, local visibility, and website stability.
2. Search Engine Optimization (GEO/SEO)
Expected Business Outcomes
To systematically increase the share of direct bookings and reduce dependence on OTAs through a data-driven, performance-focused digital strategy.
Who It’s For
Hotels with a strategic goal of growing direct revenue via their own digital channels while minimizing commission costs associated with Online Travel Agencies.
Scope of Work
1. All services from the “Digital Presence Essentials” package
Ensures a solid foundation across reputation, local visibility, and website stability.
2. Search Engine Optimization (GEO/SEO)
- Development and execution of an SEO strategy to improve visibility for key branded and non-branded search queries.
- Continuous technical and on-page optimization to sustain and expand organic reach.
- Management of Brand Defense campaigns to protect direct traffic from OTA interception.
- Retargeting campaigns designed to re-engage previous visitors and drive booking completions.
- Ongoing analysis of the booking journey and user behavior.
- Implementation of UX and messaging improvements to increase the visitor-to-booking conversion rate.
Expected Business Outcomes
- Growth in high-margin direct bookings.
- Reduction in commission expenses paid to OTAs.
- Improved ROI and profitability of the hotel’s owned digital channels.
- from €1990 / month
- from $2,300 / month
- from CHF 1,850 / month
- from £1,750 / month
Objective
To deliver comprehensive management of all digital channels, enabling the hotel to achieve and sustain market leadership within its region.
Who It’s For
Hotels seeking to establish a leading market position and looking for a single strategic partner capable of orchestrating their entire digital marketing ecosystem — from performance to brand communication.
Scope of Work
1. All services from the “Direct Booking Growth Engine” package
A complete foundation for driving direct revenue, supported by SEO, PPC, and CRO.
2. Social Media Marketing (SMM)
Expected Business Outcomes
To deliver comprehensive management of all digital channels, enabling the hotel to achieve and sustain market leadership within its region.
Who It’s For
Hotels seeking to establish a leading market position and looking for a single strategic partner capable of orchestrating their entire digital marketing ecosystem — from performance to brand communication.
Scope of Work
1. All services from the “Direct Booking Growth Engine” package
A complete foundation for driving direct revenue, supported by SEO, PPC, and CRO.
2. Social Media Marketing (SMM)
- Strategic management of social media accounts.
- Content planning, publishing, and community engagement.
- Audience development with a focus on brand storytelling and loyalty.
- Creation of a monthly package of short-form videos (Reels / TikToks) to strengthen brand visibility and emotional connection.
- Focus on authentic, experience-driven content that reflects the hotel’s identity and values.
- Development and management of automated and campaign-based communications.
- Targeted initiatives to increase guest retention, repeat bookings, and brand loyalty.
Expected Business Outcomes
- Attainment of a market-leading position within the local competitive landscape.
- Increased brand awareness and audience loyalty.
- Higher repeat booking rate and improved customer lifetime value (LTV).
- Implementation of a unified, consistent marketing strategy across all channels.
- from €2,990 / month
- from $3,450 / month
- from CHF 2,750 / month
- from £2,600 / month
Turn Your Website into Your Most Powerful Sales Channel
Our objective goes beyond improving search rankings. We build an integrated system designed to increase direct bookings, maximize revenue, and strengthen your brand.
We recognize that your core challenge is reducing reliance on Online Travel Agencies (OTAs). Our strategy focuses on enhancing your most valuable digital asset — your own website.
Our Methodology
Our approach is anchored in three strategic principles that ensure sustainable, long-term success:
1. Digital Authority & Trust
A continuous, end-to-end process covering all components required for measurable impact:
Expected Business Outcomes
Final investment depends on hotel size, additional revenue centers (restaurants, spa, events), and market competitiveness. A tailored proposal will follow our initial discovery call.
Our objective goes beyond improving search rankings. We build an integrated system designed to increase direct bookings, maximize revenue, and strengthen your brand.
We recognize that your core challenge is reducing reliance on Online Travel Agencies (OTAs). Our strategy focuses on enhancing your most valuable digital asset — your own website.
Our Methodology
Our approach is anchored in three strategic principles that ensure sustainable, long-term success:
1. Digital Authority & Trust
- A technically flawless, fast, and content-rich website establishes credibility with both Google and your guests.
- Expert content positions your hotel above OTAs and information portals for your most critical search terms.
- Your hotel becomes the most visible and appealing choice on local search and maps.
- Optimized Google Business Profile drives clicks, calls, and direct bookings — often before potential guests even visit an OTA.
- Prepare your website for the future of search, including AI-driven and voice-based queries.
- Your website becomes the single source of truth, fully controlled by you, delivering accurate and compelling information to potential guests.
A continuous, end-to-end process covering all components required for measurable impact:
- Development and execution of a content strategy (guides, articles, FAQs).
- Complete Google Business Profile management and optimization.
- Ongoing technical monitoring and implementation of structured data (Schema.org).
- Authority building through strategic link acquisition.
- Transparent monthly reporting focused on key business metrics.
Expected Business Outcomes
- Significant increase in direct, high-margin bookings.
- Measurable reduction in OTA commission costs.
- Stronger control over brand, pricing, and guest relationships.
- A long-term digital asset that works for you 24/7.
- from €900 / month
- from $990 / month
- from CHF850 / month
- from £750 / month
Final investment depends on hotel size, additional revenue centers (restaurants, spa, events), and market competitiveness. A tailored proposal will follow our initial discovery call.
1. Brand Defense PPC + Retargeting
Goal: Protect your brand and recover lost revenue.
We build a digital fortress around your brand name. Guests actively searching for your hotel are guided to book directly on your website, instead of being diverted to OTAs. Additionally, visitors who left without booking are re-engaged and converted into confirmed reservations.
Our Partnership Includes:
2. Paid Social Campaigns (New Audience Acquisition)
Goal: Generate new demand and attract your ideal audience.
We go beyond capturing existing demand and proactively create new business. Hyper-targeted social campaigns reach your specific audiences to promote your unique offers — from wedding packages to filling rooms during low season.
Our Partnership Includes:
3. Conversion Rate Optimization (CRO)
Goal: Turn more website visitors into paying guests.
We transform your website from a beautiful brochure into a high-performance sales engine. Using data-driven analysis and A/B testing, we continuously refine your website and booking engine to remove friction and make direct booking effortless.
Our Partnership Includes:
Goal: Protect your brand and recover lost revenue.
We build a digital fortress around your brand name. Guests actively searching for your hotel are guided to book directly on your website, instead of being diverted to OTAs. Additionally, visitors who left without booking are re-engaged and converted into confirmed reservations.
Our Partnership Includes:
- Strategic setup and daily management of Google Ads campaigns for your brand keywords.
- Creation and optimization of retargeting campaigns on Google & Meta.
- Proactive negative keyword management to eliminate budget waste.
- Transparent monthly reporting focused on ROAS and cost per direct booking.
- Direct reduction in OTA commission costs by capturing your most valuable traffic.
- Maximum return on investment (ROAS) from advertising channels.
- Increased profit from your existing website traffic by recovering abandoned bookings.
- from €500 / month
- from $550 / month
- from CHF490 / month
- from £450 / month
2. Paid Social Campaigns (New Audience Acquisition)
Goal: Generate new demand and attract your ideal audience.
We go beyond capturing existing demand and proactively create new business. Hyper-targeted social campaigns reach your specific audiences to promote your unique offers — from wedding packages to filling rooms during low season.
Our Partnership Includes:
- Development of a campaign strategy aligned with your business goals (weddings, F&B, low season).
- Precise audience segmentation based on demographics, interests, and behavior.
- Creation of compelling ad copy and creative direction.
- Continuous campaign monitoring and optimization, with clear monthly reporting on key metrics.
- New revenue streams for all hotel departments.
- Greater control over occupancy rates, especially during shoulder seasons.
- Predictable pipeline of qualified leads for high-value segments like weddings and corporate events.
- from €600 / month
- from $650 / month
- from CHF590 / month
- from £500 / month
3. Conversion Rate Optimization (CRO)
Goal: Turn more website visitors into paying guests.
We transform your website from a beautiful brochure into a high-performance sales engine. Using data-driven analysis and A/B testing, we continuously refine your website and booking engine to remove friction and make direct booking effortless.
Our Partnership Includes:
- In-depth analysis of your booking funnel to identify conversion barriers.
- Execution of A/B tests to validate improvements on key pages.
- User behavior analysis using heatmaps, session recordings, and analytics.
- Actionable monthly reports with clear recommendations for your website and booking engine.
- Significant growth in direct revenue without increasing advertising spend.
- Superior user experience that builds guest confidence and reflects your hotel’s quality.
- Data-driven decision making that replaces guesswork with proven improvements.
- from €600 / month
- from $650 / month
- from CHF590 / month
- from £500 / month
1. Metasearch Management
Goal: Win the final click at the moment of decision.
We manage your presence on price comparison platforms such as Google Hotel Ads, ensuring your direct booking rate is displayed alongside OTAs. This empowers guests to book directly with you at the critical moment of choice.
Our Partnership Includes:
2. OTA Channel Management
Goal: Maximize the return from the platforms you already use.
We optimize your storefront on key OTAs (e.g., Booking.com, Expedia) to improve visibility, ranking, and conversion — ensuring your hotel is presented in the best possible light.
Our Partnership Includes:
3. Google Business Profile & Maps Management
Goal: Transform your Google presence into your second most important website.
We take full ownership of your Google Business Profile, turning it into a dynamic hub that attracts and converts guests — forming the foundation of your local dominance.
Our Partnership Includes:
4. Rate Parity Monitoring
Goal: Regain control of your pricing and protect margins.
We provide specialized monitoring to track your room rates across OTAs and metasearch platforms, identifying any instances where intermediaries undercut your direct rate.
Our Partnership Includes:
Goal: Win the final click at the moment of decision.
We manage your presence on price comparison platforms such as Google Hotel Ads, ensuring your direct booking rate is displayed alongside OTAs. This empowers guests to book directly with you at the critical moment of choice.
Our Partnership Includes:
- Setup and integration of your booking engine price feed.
- Strategic bid and budget management to compete effectively with OTA rates.
- Continuous campaign optimization to maximize visibility and ROI.
- Monthly performance reporting focused on ROAS and direct bookings.
- Increased direct revenue by capturing guests at the final point of decision.
- Measurable reduction in average cost of guest acquisition.
- Ownership of the guest relationship from the first click.
- from €600 / month
- from $700 / month
- from CHF600 / month
- from £550 / month
2. OTA Channel Management
Goal: Maximize the return from the platforms you already use.
We optimize your storefront on key OTAs (e.g., Booking.com, Expedia) to improve visibility, ranking, and conversion — ensuring your hotel is presented in the best possible light.
Our Partnership Includes:
- Comprehensive audit and optimization of your property's Content Score.
- Enhancement of photos, descriptions, tags, and amenities to improve ranking.
- Strategic development and management of promotions and special offers.
- Monthly reporting on visibility, conversion, and overall OTA performance.
- Maximized revenue and exposure from existing OTA partnerships.
- Higher ranking in OTA search results, driving more page views and bookings.
- Professional and compelling brand presentation on the world’s largest booking platforms.
- from €500 / month
- from $550 / month
- from CHF470 / month
- from £420 / month
3. Google Business Profile & Maps Management
Goal: Transform your Google presence into your second most important website.
We take full ownership of your Google Business Profile, turning it into a dynamic hub that attracts and converts guests — forming the foundation of your local dominance.
Our Partnership Includes:
- Complete profile optimization, including categories, attributes, and services.
- Regular creation and publishing of Google Posts showcasing offers and events.
- Proactive management of the Q&A section to provide accurate information.
- Monthly updates of photos and media to keep your profile fresh and engaging.
- Establishment of a powerful, commission-free direct booking channel.
- Increased foot traffic and revenue for all hotel outlets, including restaurants and spa.
- Ownership of your most valuable local search asset, working for you 24/7.
- from €350 / month
- from $390 / month
- from CHF300 / month
- from £300 / month
4. Rate Parity Monitoring
Goal: Regain control of your pricing and protect margins.
We provide specialized monitoring to track your room rates across OTAs and metasearch platforms, identifying any instances where intermediaries undercut your direct rate.
Our Partnership Includes:
- Regular, automated scans of rates across key OTAs and metasearch sites.
- Immediate alerts detailing any rate parity violations.
- Consolidated monthly report with clear evidence (including screenshots) for your records.
- Regain control over pricing strategy and enforce rate parity.
- Increased guest trust in your Best Rate Guarantee, encouraging direct bookings.
- Protection of profit margins by preventing revenue leakage to undercutting channels.
- from €250 / month
- from $290 / month
- from CHF230 / month
- from £200 / month
1. Social Media Management & Community Engagement
Goal: Build a brand, not just sell rooms.
We manage your hotel’s presence on key social platforms, transforming them into engaged, vibrant communities. Our approach goes beyond posting content — we tell your unique story and foster ongoing connections with past and future guests.
Our Partnership Includes:
2. Influencer Marketing & Partnerships
Goal: Turn followers into guests through authentic recommendations.
We connect your hotel with travel content creators and influencers who perfectly match your brand. We manage the entire process to ensure that every collaboration delivers impactful visual storytelling and exposure to new, highly qualified audiences—avoiding partnerships that bring no return.
Our Partnership Includes:
3. Email Campaign Management
Goal: Unlock hidden revenue in your guest database.
We design and execute targeted email campaigns that drive repeat bookings and ancillary revenue, leveraging your most valuable asset — your guest list — to generate high-margin income.
Our Partnership Includes:
Goal: Build a brand, not just sell rooms.
We manage your hotel’s presence on key social platforms, transforming them into engaged, vibrant communities. Our approach goes beyond posting content — we tell your unique story and foster ongoing connections with past and future guests.
Our Partnership Includes:
- Development of a monthly content calendar aligned with your brand voice.
- Creation and scheduling of 2–3 high-quality posts per week on key platforms.
- Active community management, including responses to comments and direct messages.
- Monthly performance reports focused on engagement, follower growth, and brand sentiment.
- A stronger, more memorable brand that stands out in a competitive market.
- Increased guest loyalty and repeat business through continuous engagement.
- Amplified word-of-mouth marketing as your community shares authentic experiences.
- from €600 / month
- from $700 / month
- from CHF600 / month
- from £550 / month
2. Influencer Marketing & Partnerships
Goal: Turn followers into guests through authentic recommendations.
We connect your hotel with travel content creators and influencers who perfectly match your brand. We manage the entire process to ensure that every collaboration delivers impactful visual storytelling and exposure to new, highly qualified audiences—avoiding partnerships that bring no return.
Our Partnership Includes:
- Careful curation and thorough vetting of influencers (focused on audience quality and brand alignment with your hotel).
- Complete negotiation of deliverables and compensation (Reels, Stories, Posts, and Blog Articles).
- On-site experience coordination and creative briefing to ensure the production of the highest-quality visual assets.
- Reach reporting and management of usage rights for the generated UGC across your own channels.
- Immediate access to new, highly segmented audiences ready to travel.
- Creation of a premium library of high-quality lifestyle visual content for your marketing.
- Increased brand credibility and desirability through social proof and third-party validation.
- from €600 / month
- from $700 / month
- from CHF600 / month
- from £550 / month
3. Email Campaign Management
Goal: Unlock hidden revenue in your guest database.
We design and execute targeted email campaigns that drive repeat bookings and ancillary revenue, leveraging your most valuable asset — your guest list — to generate high-margin income.
Our Partnership Includes:
- Strategic planning of 1–2 targeted email campaigns per month.
- Segmentation of your guest database for maximum relevance and personalization.
- Professional copywriting and design for each campaign.
- Full campaign execution and post-campaign performance analysis.
- Direct, highly profitable revenue streams with exceptional ROI.
- Increased guest lifetime value through repeat visits and loyalty programs.
- Ability to drive demand during low season by engaging your warmest audience.
- from €350 / month
- from $390 / month
- from CHF330 / month
- from £300 / month
Online Reputation Management (ORM)
Your online reputation is your most valuable asset. It directly influences booking decisions and pricing power. We offer flexible partnership models tailored to your team’s needs, providing expert guidance while respecting your preferred level of control.
"Co-Pilot" Model: Empowering your In-House Team
Goal: Elevate your team to expert reputation managers.
Designed for hotels that want to handle reviews internally but seek expert guidance to improve quality, consistency, and efficiency.
1. QA & Team Coaching
We act as your team’s dedicated performance coach. Through monthly audits and personalized training, we ensure your staff respond with the confidence and tone your brand deserves.
Our Partnership Includes:
Your Business Outcome:
2. Critical Review Assistance
Goal: Defuse high-stakes situations and protect your brand.
Description: Expert support for challenging 1-star reviews that can impact your reputation. We craft strategic, on-brand responses to minimize damage.
Our Partnership Includes:
Your Business Outcome:
"ORM Assistant" Model: We Draft, You Approve
Goal: Combine professional efficiency with final in-house approval.
Our most popular solution for hotels seeking speed, quality, and control. We handle 80% of the workload, drafting professional responses for review and approval.
Our Partnership Includes:
Your online reputation is your most valuable asset. It directly influences booking decisions and pricing power. We offer flexible partnership models tailored to your team’s needs, providing expert guidance while respecting your preferred level of control.
"Co-Pilot" Model: Empowering your In-House Team
Goal: Elevate your team to expert reputation managers.
Designed for hotels that want to handle reviews internally but seek expert guidance to improve quality, consistency, and efficiency.
1. QA & Team Coaching
We act as your team’s dedicated performance coach. Through monthly audits and personalized training, we ensure your staff respond with the confidence and tone your brand deserves.
Our Partnership Includes:
- Monthly quality audit of a sample of responses across all platforms.
- 60-minute virtual coaching session to review findings and share best practices.
- Actionable feedback and templates for common review scenarios.
- Monthly report on key metrics such as response time and tone consistency.
Your Business Outcome:
- Consistent and professional brand voice across guest communications.
- Empowered, confident in-house team leading to higher staff retention.
- Reduced risk of an inappropriate response causing brand damage.
- Sustainable, long-term improvement in online reputation and guest satisfaction.
- from €400 / month
- from $450 / month
- from CHF390 / month
- from £350 / month
2. Critical Review Assistance
Goal: Defuse high-stakes situations and protect your brand.
Description: Expert support for challenging 1-star reviews that can impact your reputation. We craft strategic, on-brand responses to minimize damage.
Our Partnership Includes:
- Direct support for up to 10 critical reviews/month.
- Collaboration with management to gather facts of each incident.
- Drafting of strategic, on-brand responses.
- Guidance on when to take sensitive conversations offline.
Your Business Outcome:
- Minimized damage from potentially harmful reviews.
- Clear demonstration that you take guest feedback seriously.
- Reduced stress and time commitment for senior management.
- Protection against escalating situations due to emotional responses.
- from €250 / month
- from $290 / month
- from CHF240 / month
- from £210 / month
"ORM Assistant" Model: We Draft, You Approve
Goal: Combine professional efficiency with final in-house approval.
Our most popular solution for hotels seeking speed, quality, and control. We handle 80% of the workload, drafting professional responses for review and approval.
Our Partnership Includes:
- Daily monitoring of all major review platforms (Google, Tripadvisor, Booking.com, etc.).
- Drafting on-brand responses for up to 80 reviews/month.
- Delivery of draft responses via a shared platform (e.g., Google Sheet).
- Clear flagging of critical reviews requiring immediate attention.
- Significant reduction in team workload for reputation management.
- Guaranteed professional quality and brand consistency in every response.
- Faster response times, positively impacting OTA rankings and guest perception.
- Peace of mind from maintaining final control over all guest communication.
- from €500 / month
- from $550 / month
- from CHF490 / month
- from £400 / month
1. Unified Dashboard & Analytics
Goal: Gain absolute clarity on what drives your business.
We cut through the noise of multiple data sources by consolidating your most critical performance metrics — from Google Analytics, your booking engine, ad platforms, and review sites — into a single, easy-to-understand dashboard. Each month, you get a clear view of what’s working and where opportunities lie.
Our Partnership Includes:
2. CRM & Segmentation Support
Goal: Turn your guest database into a predictable revenue engine.
Your guest list is a digital goldmine. We help you organize, clean, and segment this data, transforming it from a simple contact list into a strategic tool to drive loyalty and high-margin repeat business.
Our Partnership Includes:
3. Website Maintenance & Support
Goal: Provide complete peace of mind for your most valuable digital asset.
Your website is your primary revenue engine. We provide proactive technical management, ensuring your site is always fast, secure, and fully operational — protecting both your brand and direct bookings.
Our Partnership Includes:
Goal: Gain absolute clarity on what drives your business.
We cut through the noise of multiple data sources by consolidating your most critical performance metrics — from Google Analytics, your booking engine, ad platforms, and review sites — into a single, easy-to-understand dashboard. Each month, you get a clear view of what’s working and where opportunities lie.
Our Partnership Includes:
- Initial setup and connection of key data sources (GA4, Google Business Profile, Ad Accounts).
- Customization of the dashboard to focus on hotel-specific KPIs.
- Ongoing data integrity checks to ensure accuracy.
- Monthly summary with actionable insights and concise interpretation of results.
- Confidence to make smarter, data-driven decisions.
- Significant time savings by avoiding multiple logins.
- Clear identification of growth opportunities and optimized budget allocation.
- Full transparency and accountability for all marketing efforts.
- from €350 / month
- from $390 / month
- from CHF330 / month
- from £300 / month
2. CRM & Segmentation Support
Goal: Turn your guest database into a predictable revenue engine.
Your guest list is a digital goldmine. We help you organize, clean, and segment this data, transforming it from a simple contact list into a strategic tool to drive loyalty and high-margin repeat business.
Our Partnership Includes:
- Comprehensive Data Hygiene audit to clean and structure your guest database.
- Strategic segmentation based on booking history, VIP status, country of origin, and other criteria.
- Ongoing support to ensure CRM data remains accurate and actionable.
- Collaboration with your team to align segmentation with email marketing goals.
- Increased repeat bookings from past guests.
- Higher guest lifetime value and stronger brand loyalty.
- Personalized guest experiences through targeted communication.
- Improved performance of all email marketing campaigns.
- from €350 / month
- from $390 / month
- from CHF330 / month
- from £300 / month
3. Website Maintenance & Support
Goal: Provide complete peace of mind for your most valuable digital asset.
Your website is your primary revenue engine. We provide proactive technical management, ensuring your site is always fast, secure, and fully operational — protecting both your brand and direct bookings.
Our Partnership Includes:
- Regular CMS and plugin updates.
- Continuous security monitoring and daily off-site backups.
- Performance monitoring for optimal page load speed (Core Web Vitals).
- Up to 2 hours of priority support per month for minor content changes or technical assistance.
- Complete protection of your digital asset against downtime and technical failures.
- Maximized direct revenue through optimal user experience.
- Peace of mind knowing a technical expert safeguards your site.
- Increased team efficiency by freeing staff from website management tasks.
- from €250 / month
- from $290 / month
- from CHF230 / month
- from £200 / month
1. Local SEO for Restaurant, Bar & Spa
Goal: Turn your outlets into local destinations.
This service ensures your restaurant, bar, or spa becomes a top choice for both hotel guests and the local community. We optimize your digital presence so that high-value customers find you first when searching for premium dining or wellness experiences.
Our Partnership Includes:
2. MICE Lead Generation
Goal: Build a predictable pipeline of high-value group business.
We design and execute a targeted digital strategy to attract corporate event planners, meeting organizers, and wedding clients. Your hotel is positioned as the premier destination for meetings and events, filling function spaces and room blocks.
Our Partnership Includes:
Goal: Turn your outlets into local destinations.
This service ensures your restaurant, bar, or spa becomes a top choice for both hotel guests and the local community. We optimize your digital presence so that high-value customers find you first when searching for premium dining or wellness experiences.
Our Partnership Includes:
- Dedicated Google Business Profile optimization for each venue.
- On-site SEO for menu pages, treatment lists, and event descriptions.
- Management of listings on key local directories and booking platforms (e.g., OpenTable, Resy, TripAdvisor).
- Targeted strategy to generate positive reviews specifically for your F&B or spa outlets.
- Significant increase in non-resident revenue, attracting profitable local business.
- Top visibility on Google Maps for search terms like “best fine dining near me” or “luxury spa in …”.
- Stronger, independent brand identity for your outlets.
- More direct bookings for tables and treatments, reducing reliance on third-party platforms.
- from €350 / month
- from $390 / month
- from CHF330 / month
- from £300 / month
2. MICE Lead Generation
Goal: Build a predictable pipeline of high-value group business.
We design and execute a targeted digital strategy to attract corporate event planners, meeting organizers, and wedding clients. Your hotel is positioned as the premier destination for meetings and events, filling function spaces and room blocks.
Our Partnership Includes:
- Optimization of MICE/wedding pages on your website for maximum visibility and conversion.
- Strategic management of listings on key MICE directories and platforms (e.g., Cvent, The Knot).
- Development of lead nurturing campaigns to engage prospects and guide them to inquiries.
- Monthly reporting on the quantity and quality of incoming leads.
- Consistent, predictable flow of qualified MICE and wedding leads.
- Increased base revenue from group room blocks and function space rentals.
- Stronger competitive position in corporate and events market.
- Higher profitability by securing large-group business well in advance.
- from €450 / month
- from $490 / month
- from CHF430 / month
- from £390 / month
Goal: Deliver a clear, actionable blueprint for sustainable digital growth.
This is our most comprehensive strategic engagement, designed for hotel leadership seeking complete visibility and a data-driven roadmap. We conduct a 360° deep-dive into every element of your digital ecosystem, producing a detailed 6–12 month master plan to increase direct revenue, optimize marketing efficiency, and strengthen your brand.
Our Partnership Includes:
Phase 1 – Deep-Dive Audit: Exhaustive evaluation of your website performance, SEO authority, OTA exposure, online reputation, paid media, and CRM capabilities.
Phase 2 – Competitive & Market Analysis: Detailed benchmarking against your top 3 competitors to identify opportunities, gaps, and differentiators.
Phase 3 – Strategic Workshop: Collaborative session with your leadership team to align audit insights with business objectives and revenue priorities.
Phase 4 – Roadmap Delivery: Comprehensive, prioritized action plan with specific initiatives, timelines, resources, and measurable KPIs for the next 6–12 months.
Your Business Outcome:
This is our most comprehensive strategic engagement, designed for hotel leadership seeking complete visibility and a data-driven roadmap. We conduct a 360° deep-dive into every element of your digital ecosystem, producing a detailed 6–12 month master plan to increase direct revenue, optimize marketing efficiency, and strengthen your brand.
Our Partnership Includes:
Phase 1 – Deep-Dive Audit: Exhaustive evaluation of your website performance, SEO authority, OTA exposure, online reputation, paid media, and CRM capabilities.
Phase 2 – Competitive & Market Analysis: Detailed benchmarking against your top 3 competitors to identify opportunities, gaps, and differentiators.
Phase 3 – Strategic Workshop: Collaborative session with your leadership team to align audit insights with business objectives and revenue priorities.
Phase 4 – Roadmap Delivery: Comprehensive, prioritized action plan with specific initiatives, timelines, resources, and measurable KPIs for the next 6–12 months.
Your Business Outcome:
- A unified, data-driven vision for your entire digital marketing ecosystem, eliminating guesswork and wasted resources.
- Confidence to make high-stakes investment decisions based on facts, not assumptions.
- Alignment of your marketing, sales, and operations teams around a common set of strategic goals.
- A tangible, actionable plan that empowers your team to take control of your digital growth — independently or with our ongoing partnership.
- from €2,490 / month
- from $2,890 / month
- from CHF2,390 / month
- from £2,190 / month
Goal: To create your most powerful, profitable, and brand-defining digital asset.
Description: Your website is far more than a digital brochure — it is your flagship store, your primary sales engine, and the heart of your brand’s digital identity. We manage the full process of building a world-class website, from strategic design and user experience to technical development and seamless booking engine integration, ensuring it captivates visitors and converts them into direct bookings.
Our Partnership Includes:
Your Business Outcome:
Description: Your website is far more than a digital brochure — it is your flagship store, your primary sales engine, and the heart of your brand’s digital identity. We manage the full process of building a world-class website, from strategic design and user experience to technical development and seamless booking engine integration, ensuring it captivates visitors and converts them into direct bookings.
Our Partnership Includes:
- Strategic Discovery: Aligning the website’s objectives with your business goals to define a clear, measurable vision.
- UX/UI Design: Mobile-first, visually compelling, and optimized for usability and conversion.
- Technical Development: Fast, secure, and future-proof platform built to last.
- Booking Engine & Technology Integration: Full integration with your existing systems for a seamless guest experience.
- Project Management: Dedicated oversight to ensure a smooth, timely, and high-quality delivery.
Your Business Outcome:
- A stunning, world-class website that authentically reflects your hotel’s quality and identity.
- A measurable and sustainable increase in direct booking revenue.
- Complete ownership of a fully future-proof digital asset under your control.
- A superior brand experience that builds trust, loyalty, and desire well before guests arrive.
Goal: Establish a powerful and accurate foundation for your hotel’s local search visibility.
Description: This essential first step lays the groundwork for all future SEO and digital marketing efforts. We ensure your hotel is consistently and accurately represented across the online ecosystem, making your brand fully legible to both search engines and AI. This foundation enables sustainable growth and maximizes the impact of all subsequent digital initiatives.
Our Partnership Includes:
Your Business Outcome:
Description: This essential first step lays the groundwork for all future SEO and digital marketing efforts. We ensure your hotel is consistently and accurately represented across the online ecosystem, making your brand fully legible to both search engines and AI. This foundation enables sustainable growth and maximizes the impact of all subsequent digital initiatives.
Our Partnership Includes:
- Comprehensive Audit: Evaluation of your current local search presence to identify gaps and opportunities.
- Google Business Profile Optimization: Complete setup and enhancement to drive visibility and engagement.
- Structured Data Implementation: Deployment of Schema.org markup to make your website fully understandable by search engines and AI.
- Key Facts Page Creation: A single, authoritative source of truth for AI engines and potential guests.
Your Business Outcome:
- Immediate improvement in your local search presence and map visibility.
- Confidence that all critical brand information is accurate, compelling, and consistent online.
- A future-proof foundation prepared for AI-driven search and emerging technologies.
- from €1,290
- from $1,500
- from CHF1,250
- from £1,150
Goal: to build a technically flawless foundation for search engine dominance.
Description: a fast, healthy, and mobile-friendly website isn't a luxury; it's a requirement for visibility in Google. We conduct a deep-dive audit to identify and eliminate the invisible technical barriers—from slow page speed to crawl errors—that are holding your website back from its true ranking potential.
Our Partnership Includes:
Your Business Outcome:
Description: a fast, healthy, and mobile-friendly website isn't a luxury; it's a requirement for visibility in Google. We conduct a deep-dive audit to identify and eliminate the invisible technical barriers—from slow page speed to crawl errors—that are holding your website back from its true ranking potential.
Our Partnership Includes:
- A comprehensive technical audit covering over 100 checkpoints, including Core Web Vitals.
- A prioritized list of actionable tasks for your development team to implement.
- Direct collaboration with your developers to ensure tasks are understood and executed correctly.
- A final validation scan to confirm all critical issues have been resolved.
Your Business Outcome:
- A significant, long-term improvement in your organic search engine rankings.
- A faster, superior user experience that leads to higher conversion rates.
- The confidence that your website is a future-proof asset, technically prepared for Google's algorithm updates.
- from €1,490
- from $1,790
- from CHF1,450
- from £1,300
Goal: Unlock a powerful, commission-free direct booking channel within Google Search.
Description: We manage the technical integration of your booking engine with Google, enabling your official website rates to appear directly in search results and on Google Maps. This ensures your hotel competes directly with OTAs, capturing ready-to-book guests before they click away.
Our Partnership Includes:
Description: We manage the technical integration of your booking engine with Google, enabling your official website rates to appear directly in search results and on Google Maps. This ensures your hotel competes directly with OTAs, capturing ready-to-book guests before they click away.
Our Partnership Includes:
- Verification and setup of your Google Hotel Center account.
- Coordination with your booking engine provider to establish an accurate price feed.
- Troubleshooting and validation to ensure rates are displayed correctly.
- Full activation of Google’s Free Booking Links feature.
- A new, high-volume channel for commission-free direct bookings.
- Reduced dependence on OTA platforms and associated fees.
- Increased profitability by capturing guests at the moment of decision.
- from €690
- from $790
- from CHF650
- from £600
Goal: Maximize visibility and conversion on your most important OTA channels.
Description: We conduct a one-time, comprehensive optimization of your profiles on your two key OTAs (e.g., Booking.com, Expedia). Enhanced profiles are favored by OTA algorithms, improving your ranking and driving more bookings.
Our Partnership Includes:
Your Business Outcome:
Description: We conduct a one-time, comprehensive optimization of your profiles on your two key OTAs (e.g., Booking.com, Expedia). Enhanced profiles are favored by OTA algorithms, improving your ranking and driving more bookings.
Our Partnership Includes:
- Full audit and optimization of your property’s Content Score.
- Professional enhancement of descriptions, photos, tags, and amenities.
- Strategic benchmarking against top competitors on each platform.
- Actionable recommendations for ongoing profile management.
Your Business Outcome:
- Higher rankings in OTA search results, resulting in more page views.
- Increased conversion rates and more bookings via OTA channels.
- Stronger brand presentation to millions of potential guests.
- from €690
- from $790
- from CHF650
- from £600
Goal: Define a consistent, on-brand voice and empower your team to manage reviews with confidence.
Description: Inconsistent or poorly managed review responses can harm your brand more than the original negative review. We create a strategic asset—your Reputation Playbook — that ensures every guest interaction is professional, effective, and fully aligned with your hotel’s unique identity.
Our Partnership Includes:
Description: Inconsistent or poorly managed review responses can harm your brand more than the original negative review. We create a strategic asset—your Reputation Playbook — that ensures every guest interaction is professional, effective, and fully aligned with your hotel’s unique identity.
Our Partnership Includes:
- Analysis of past reviews to uncover recurring themes and improvement opportunities.
- Collaborative workshop with leadership to define your distinctive Tone of Voice.
- Development of a comprehensive Playbook with guidelines, escalation procedures, and best practices.
- A library of practical, ready-to-use templates for common review scenarios.
- Consistent, professional brand voice across all guest communications.
- Reduced time burden on senior management for crafting review responses.
- An empowered, confident team capable of handling feedback effectively.
- The ability to transform negative reviews into demonstrations of exceptional service.
- from €1,490
- from $1,790
- from CHF1,450
- from £1,300
Goal: Build automated communication workflows that enhance the guest experience and drive ancillary revenue.
Description: We design and implement 3–5 essential automated email sequences that operate 24/7, transforming your CRM from a static database into an active revenue-generating tool. These workflows upsell services, encourage reviews, and foster guest loyalty at precisely the right moments.
Our Partnership Includes:
Description: We design and implement 3–5 essential automated email sequences that operate 24/7, transforming your CRM from a static database into an active revenue-generating tool. These workflows upsell services, encourage reviews, and foster guest loyalty at precisely the right moments.
Our Partnership Includes:
- Development of 3–5 strategic workflows (e.g., Pre-Arrival Upsell, Post-Stay Review Request, Welcome Email).
- Technical setup and seamless integration with your PMS/CRM system.
- Professional copywriting for all emails in the sequences.
- Increased ancillary revenue through timely, automated upsell offers.
- Higher volume of positive online reviews by engaging guests at optimal moments.
- Strengthened guest loyalty and a solid foundation for repeat bookings.
- from €590
- from $690
- from CHF550
- from £550
Goal: Identify and provide a clear roadmap to fix hidden barriers that are costing direct revenue.
Description: A visually appealing website does not guarantee bookings. We perform a deep-dive analysis of your entire booking funnel to uncover why visitors leave without converting and deliver a prioritized, actionable plan to fix these barriers.
Our Partnership Includes:
Description: A visually appealing website does not guarantee bookings. We perform a deep-dive analysis of your entire booking funnel to uncover why visitors leave without converting and deliver a prioritized, actionable plan to fix these barriers.
Our Partnership Includes:
- Comprehensive analysis of your booking funnel from landing page to confirmation.
- User behavior analysis using heatmaps, session recordings, and analytics tools.
- Detailed report outlining findings, issues, and opportunities.
- Prioritized, actionable recommendations to improve conversion rates.
- Clear, data-driven roadmap to immediately boost your website’s conversion rate.
- Confidence in making high-impact website improvements.
- Increased ROI from every website visitor.
- from €590
- from $690
- from CHF550
- from £550
For hotel groups, resorts, and unique projects, we develop custom strategic solutions. Contact us to discuss your objectives.
Require a Bespoke Solution?
02
Strategic Proposal Development
Based on the insights from our initial session, we prepare a detailed proposal. It outlines the recommended partnership model, scope of work, objectives, and the measurable KPIs that will govern our collaboration.
04
Execution & Performance Management
We begin the systematic execution of the agreed-upon strategy. This involves continuous monitoring of KPIs and transparent, regular reporting focused on achieving your business outcomes.
03
Integration & Kick-off
Following proposal approval and the formalization of our partnership (contract signing), we conduct a formal onboarding process. We integrate our teams, gain necessary access, and establish clear communication protocols.
01
Strategy Session
An initial 30-minute consultation to deeply understand your business objectives, current situation, and define key performance indicators (KPIs). This is a session for mutual alignment.
Our Engagement Process
We follow a structured approach to ensure our actions are perfectly aligned with your objectives from day one.
About Us
A modern hotel is more than a place to stay — it is a precisely orchestrated ecosystem of experiences.
From fine dining and wellness to events and storytelling, every element contributes to the guest journey. When managed through disconnected digital efforts, both brand integrity and revenue potential are compromised.
At Studio.351, we built a dedicated hospitality division to address this challenge.
Rooted in performance marketing and digital strategy, our team works exclusively with independent and boutique hotels. We design digital systems that strengthen direct bookings, optimize online performance, and preserve each property’s individuality — ensuring that your digital presence becomes a sustainable source of growth and profitability.
An International Team. A Global Partner.
Studio.351 unites experienced specialists from across Europe — bringing together diverse expertise in strategy, design, and technology.
While our strategic hub is in Portugal, our clients and operations span the EU, Switzerland, the UK, and the US. We provide local payment options and flexible communication schedules, ensuring seamless collaboration across time zones. Every project is managed with the same precision, reliability, and professionalism that world-class hospitality brands expect.
Agency Awards
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FAQ
We understand that your time is a valuable resource. Our process is designed to minimize your operational burden. We expect your participation in a monthly 60-minute strategy review to discuss results and plan ahead. All other communication is streamlined through a single point of contact on your team.
You receive a comprehensive monthly performance report focused on business outcomes. It includes:
- An Executive Summary with key KPIs for leadership (revenue, ROAS, direct booking share)
- A detailed performance analysis by channel for the marketing team.
Our initial engagement is structured as a 3-month period, which allows us to efficiently implement the core strategy, launch key campaigns, and start tracking measurable improvements in your performance. Billing is handled monthly, and after the initial period, you can continue on a fully flexible month-to-month basis.
Success is measured exclusively by the business metrics we agree upon at the outset. Key performance indicators typically include direct booking share growth, a reduction in guest acquisition cost (CAC), return on ad spend (ROAS), and an increase in customer lifetime value (LTV).
Our work is designed to enhance your existing technology, not replace it. For many of our services—such as CRM automation, metasearch management, or conversion optimization—we work directly within your current Booking Engine, CRM, and other platforms. During our onboarding process, we conduct a technical review to ensure seamless compatibility and establish the necessary access for our work.
Schedule a call to discuss a custom strategy for your hotel.
The Next Step is a Strategy Session
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Comprehensive FAQ for Hotel Digital Marketing Services (2025)
For independent and boutique hotels in the United States, digital marketing service costs in 2025 can range from 690$ for specific one−time projects to comprehensive monthly packages at 3,450$. The investment depends on strategic goals, from building a foundational presence to achieving market leadership.
A detailed breakdown of expected costs in USD:
1. One-Time Strategic & Technical Projects:
A detailed breakdown of expected costs in USD:
1. One-Time Strategic & Technical Projects:
- Digital Strategy & Roadmap: from $2,890
- Technical SEO Sprint: from $1,790
- CRO Audit (Website & Booking Engine): from $690
- Google Hotel Center & Free Booking Links Setup: from $790
- CRM Automation Setup (3-5 scenarios): from $690
- Digital Presence Essentials: from $1,150 / month (Includes ORM, Google Business Profile, Website Maintenance).
- Direct Booking Growth Engine: from $2,300 / month (Includes all Essentials, plus SEO, Brand Defense PPC, and CRO).
- Strategic Digital Partner:from $3,450 / month (Includes all Growth services, plus SMM, Video Content, and Email Marketing).
- GEO/SEO Core Management: from $990 / month
- Brand Defense PPC + Retargeting: from $550 / month
- SMM & Community Management: from $700 / month
- Email Campaign Management: from $390 / month
- Website Maintenance & Support: from $290 / month
- Local SEO for F&B/Spa (per outlet):from $390 / month
For luxury and boutique hotels in Switzerland's competitive market, a realistic digital marketing budget for 2025 should account for both foundational activities and growth initiatives. Costs range from targeted interventions at CHF 900 to fully managed strategic partnerships at CHF 2,750 per month.
A structured overview of professional service pricing for 2025 in CHF:
1. Foundational Setup & Audits:
A structured overview of professional service pricing for 2025 in CHF:
1. Foundational Setup & Audits:
- GEO/SEO Setup (Audit & Implementation): from CHF 1,250
- Reputation Audit & Tone of Voice Playbook: from CHF 1,450
- OTA Optimization (One-time upgrade for 2 channels): from CHF 650
- Digital Presence Essentials Package: from CHF 900 / month (core reputation, local search, and technical support).
- Direct Booking Growth Engine Package: from CHF 1,850 / month (adds SEO, PPC, and conversion optimization to drive direct revenue).
- Strategic Digital Partner Package: from CHF 2,750 / month (a fully outsourced digital marketing department).
- Metasearch Management: from CHF 600 / month
- Advanced GEO/SEO Plus: from CHF 850 / month
- CRM Support & Segmentation: from CHF 350 / month
- Rate Parity Monitoring: from CHF 230 / month
In 2025, the average monthly cost for a professionally managed digital marketing program for an independent hotel in the UK will typically fall between £850 and £2,600. This range covers everything from essential online presence management to a comprehensive growth strategy.
The investment in GBP breaks down into the following service categories:
1. Comprehensive Monthly Packages:
The investment in GBP breaks down into the following service categories:
1. Comprehensive Monthly Packages:
- "Digital Presence Essentials" Package (£850 / month): ideal for ensuring a flawless brand reputation, local visibility, and a perfectly maintained website.
- "Direct Booking Growth Engine" Package (£1,750 / month): our most popular solution, focused on systematically increasing direct bookings through SEO, PPC, and CRO.
- "Strategic Digital Partner" Package (£2,600 / month): an all-in-one solution that acts as the hotel's integrated digital department.
- SMM & Community Management: from £550 / month
- Brand Defense PPC + Retargeting: from £450 / month
- GEO/SEO Core Management: from £750 / month
- Website Maintenance & Support: from £200 / month
- Google Business Profile Management: from £300 / month
- Email Campaign Management: from £300 / month
- Full Digital Strategy & Roadmap: from £2,190
- Technical SEO Sprint to fix core issues: £1,300
For premium and boutique hotels across key Eurozone markets such as Germany, Austria, France, Italy, Spain, the Benelux region, and Finland, digital marketing investments for 2025 are benchmarked in EUR. Individual monthly services start at approximately €250, while integrated packages for sustained growth are typically in the €990 to €2,990 range.
A detailed price overview for these markets in 2025 includes:
1. Monthly Retainer Packages:
A detailed price overview for these markets in 2025 includes:
1. Monthly Retainer Packages:
- Digital Presence Essentials (€990 / month): for perfect online reputation, local search (Google Maps), and website support.
- Direct Booking Growth Engine (€1,990 / month): our flagship solution to reduce OTA dependency with SEO, PPC, and Conversion Optimization.
- Strategic Digital Partner (€2,990 / month):complete management of the digital ecosystem.
- GEO/SEO Core Management: from €900 / month
- Brand Defense PPC + Retargeting: from €500 / month
- Website Maintenance & Support: from €250 / month
- Local SEO for Restaurant/Bar/SPA: from €350 / month per venue
- Digital Strategy & Roadmap 2025: from €2,490
- Technical SEO Sprint: from €1,490
- CRO Audit of Website & Booking Engine: from €590
For hotels in the highly competitive Scandinavian markets of Sweden, Denmark, and Norway, digital marketing strategies require a significant investment in quality and precision. While our final proposals are always provided in the local currency (SEK, DKK, NOK), the following price benchmarks in EUR serve as a stable reference for 2025.
The expected investment structure is as follows:
1. Comprehensive Monthly Packages (Benchmark Pricing):
The expected investment structure is as follows:
1. Comprehensive Monthly Packages (Benchmark Pricing):
- Digital Presence Essentials (€990 / month): ensures a pristine online reputation, top local visibility, and flawless website performance.
- Direct Booking Growth Engine (€1,990 / month): a systematic program to increase direct, high-margin bookings via SEO, PPC, and CRO.
- Strategic Digital Partner (€2,990 / month): a fully integrated partnership for hotels aiming for market leadership.
- Advanced GEO/SEO Plus: from €900 / month
- Metasearch Management: from €600 / month
- SMM & Community Management: from €600 / month
- Digital Strategy & Roadmap 2025: from €2,490
- Reputation Audit & Tone of Voice Playbook: from €1,490
- GEO/SEO Setup (Audit & Implementation): from €1,290
Hotels invest 4–8% of total room revenue, dedicating most of it—60–75%—to digital channels. Our structured packages provide measurable results, from Digital Presence Essentials at €990 / month to Strategic Digital Partner at €2,990 / month. As a benchmark for 2025, independent and boutique hotels should allocate between 4-8% of their total room revenue to marketing. Of this, 60-75% should be dedicated to digital channels. Our structured packages are designed to fit within this framework, with the Digital Presence Essentials package starting at €990 / month and the comprehensive Strategic Digital Partner package at €2,990 / month.
In 2025, a professionally designed, high-performance website for a boutique or luxury hotel typically starts at €5,000 to €15,000+. This includes a custom design that reflects the brand, full mobile optimization, technical SEO foundations, and integration with the booking engine. We offer custom website design and development projects starting from €5,000, focusing on creating a powerful direct booking asset.
A professional monthly hotel marketing package in 2025 typically includes a mix of foundational and growth services. We structure our packages to provide clarity and value at every level:
- Foundational Package (€990/month): covers the essentials like Online Reputation Management (ORM), Google Business Profile optimization, and technical website maintenance. This is our Digital Presence Essentials package.
- Growth Package (€1,990/month): includes all foundational services plus a proactive strategy to increase direct revenue through SEO, Brand Defense PPC, and Conversion Rate Optimization (CRO). This is our Direct Booking Growth Engine.
- Strategic Partnership (€2,990/month): a fully managed solution that adds SMM, content creation (video), and email marketing for market leadership. This is our Strategic Digital Partner package.
The most effective strategy to reduce OTA commissions in 2025 is to build a powerful direct booking channel. The key components are:
- Search Engine Optimization (SEO): to attract guests searching for hotels in your area. Our GEO/SEO Core service (€900 / month) is the starting point.
- Brand Defense PPC: to prevent OTAs from intercepting guests who are already looking for your hotel by name. Our Brand Defense PPC service starts at €500 / month.
- Conversion Rate Optimization (CRO): to ensure your website and booking engine convert visitors into guests. We offer a dedicated CRO service for €500 / month.
The best hotel SEO services for 2025 go beyond basic keywords and focus on a holistic strategy. This includes:
- Technical SEO: ensuring your site is flawless for Google's crawlers. Our Technical SEO Sprint (€1,490) is a one-time project to fix this.
- Local/GEO SEO: dominating Google Maps and "near me" searches. Our GEO/SEO Core service (€900 / month) is essential for this.
- AI Search Readiness: Structuring your site's data so AI models like Google SGE can use it as a source of truth. This is integrated into our advanced GEO/SEO Plus service (€900 / month).
Yes, if the agency focuses on profitability. For hotels, a PPC strategy should begin with a Brand Defense campaign, which typically yields a Return on Ad Spend (ROAS) of 10:1 or higher by preventing "brand hijacking" from OTAs. Our Brand Defense PPC + Retargeting service (from €500 / month) is designed to be a high-ROI, self-funding investment that directly reduces commission costs.
Absolutely. A hotel website is a revenue-critical asset that requires constant monitoring. Without it, you risk security breaches, slow performance, and booking engine failures. Our Website Maintenance & Support service (€250 / month) provides peace of mind through regular updates, backups, security scans, and technical support, ensuring your most important sales channel is always operational.
The best consultant for a luxury hotel understands that brand prestige and direct revenue are equally important. Look for a partner who:
- Offers Strategic Planning: they should begin with a comprehensive plan, not just tactics. We offer a Digital Strategy & Roadmap project (€2,490) for this purpose.
- Has a Broad Skill Set: they can advise on everything from reputation to metasearch. Our extensive list of a la carte services demonstrates this breadth.
- Acts as a Partner: they integrate with your team rather than just taking orders. Our "co-pilot" and strategic partner models are built on this philosophy.
Outsourcing social media is recommended if you lack the in-house expertise for high-quality content creation and community management, which is crucial for a premium brand. Our SMM & Community Management service (from €600 / month), often paired with our Short-Form Video Package (€490 / month), ensures your social presence reflects the 5-star experience you offer on-property.
The most effective way is an integrated approach. While individual services help, combining them creates a powerful growth engine. Our Direct Booking Growth Engine package (€1,990 / month) is specifically designed for this. It combines SEO (to attract), PPC (to protect and retarget), and CRO (to convert), creating a system that consistently shifts revenue away from OTAs and towards your most profitable channel.
A systematic approach is required. Start with a Reputation Audit & Tone of Voice Playbook (€1,450) to define your standards. Then, implement a consistent response process. For hotels needing support, we offer flexible models like our "ORM Assistant" service (from €500 / month), where we draft professional responses for your approval, ensuring brand consistency and guest satisfaction.
